NEW YORK, May 4, 2011 /PRNewswire/ -- With LocalResponse gearing up to launch the second segment of their two-part consumer-targeting technology on May 10th, the company introduces Kathy Leake, President and Founding Partner, to head this venture. Leake will be primarily responsible for on-boarding brands and agencies to the platform, which enables marketers to deliver advertising to consumers in real-time by leveraging their location based check-ins, via mobile.
With more than 22 years of advertising experience from multiple Omnicom and WPP agencies such as DDB Needham, Ogilvy & Mather, TBWA/Chiat Day, Agency.com as well as having built an advertising technology company, Media6Degrees, Kathy brings an unparalleled mix of experience, track record, and client relationships to the company.
"Kathy put social targeting on the map with Media6Degrees, and now she's doing the same helping brands and agencies market across location-based services at LocalResponse. We're thrilled and honored to have her head this venture," says Nihal Mehta, CEO and co-Founder.
Prior to joining Local Response, Leake was a Founder and Chief Revenue Officer at Media6Degrees, a Social Targeting company. At Media6, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Media6 to market and drove the company from Pre-revenue to $20 million in two years.
"Kathy is a visionary in the ad targeting world, and she has a long track record of providing scalable ROI for brands and agencies. We were fortunate to recruit someone with her abilities and level of experience on the team," says lead investor Ian Sigalow, Partner at Greycroft.
About LocalResponse: LocalResponse is a social advertising platform that aggregates public posts and "check-ins" across multiple platforms to help brands and businesses reach their customers. Brands and agencies use LocalResponse to leverage real-time inventory for mobile activation. Local businesses use LocalResponse to manage their customer relationships through a self-serve web interface at http://www.localresponse.com.
LocalResponse is backed by Greycroft Partners, Charles River Ventures, Verizon Ventures, Metamorphic Ventures, Extreme Venture Partners, BOLDstart Ventures, Jim Pallotta, amongst others and is based in Chelsea, NYC.