Coastal Contacts Inc. Promotes Good 'Internet Etiquette'

Offers 10,000 Free Pairs of Eyeglasses to New Yorkers on December 9th

Dec 06, 2010, 08:00 ET from Coastal Contacts Inc.

VANCOUVER, British Columbia, Dec. 6, 2010 /PRNewswire/ -- On November 26, David Segal of the New York Times reported a shocking story about how an optical company abused the Internet for personal gain.  Coastal Contacts Inc, a world leader in the sale of online eyeglasses and contact lenses, is speaking out on the issue.

"There is just no reason for that kind of abuse where there are so many positive ways to use the Internet to build a business that creates a win-win for both the company and the customer," said Terry Vanderkruyk, Coastal's Vice President of Corporate Development.

"Coastal is so confident that goodwill, combined with a quality product, is the real road to building an Internet business that they have chosen to offer FREE top-quality glasses to 10,000 people as a reminder that "good guys do not finish last."

The 10,000 free glasses will be available on Thursday, December 9 for residents of New York Region.  Consumers simply need to like on Facebook to redeem a pair of glasses for only the cost of shipping and handling.

"We applaud Google for their timely response to this issue and are pleased that they have changed the way they rank search results to make it harder for unscrupulous merchants to appear prominently in searches," said Vanderkruyk.  "We are willing to do whatever it takes on our part to make the Internet mutually beneficial to both companies and consumers."

About Coastal Contacts:

Coastal Contacts Inc. is the world's leading direct-to-consumer vision products company which designs, produces and distributes a diversified offering of eyeglasses and contact lenses.  Coastal's  unique combination of branded and private label products represent quality, value and above all, service.  Coastal sells into more than 150 countries through proprietary web properties which reflect the culture and consumer preference of the target market.  As new markets for eyeglasses and contact lenses evolve, Coastal is positioned to become the vision product consumer's retailer of choice owing to its compelling value proposition combining value and service.  A leader in many of its markets, Coastal is rapidly advancing toward its goal of becoming the "World's Optical Store."

SOURCE Coastal Contacts Inc.