Coastal Media Making Big Splashes in Auto Industry

ORLANDO, Fla., Feb. 16, 2015 /PRNewswire/ -- Coastal Media announced this morning that its first year in business has been a dramatic one. The company is on track to post $10 million in revenue and has established partnerships with more than 600 clients and affiliates, including ad agencies. Coastal Media offers expertise in direct mail, staffed events and sales event training from greeter to closer.

A resurgence in the effectiveness of direct mail has become an enormous boon for auto dealers over the past few years. Today, direct mail accounts for 43 percent of local ad spends and the results make it clear to see why. Many businesses are reporting up to a 13 to 1 ROI for their direct mail campaigns. In fact, a recent study of over 200 car dealerships across the nation just concluded that direct mail can deliver better revenue results than any other marketing channel.

Succeeding at direct mail, though, takes strategic planning and delivery, which is where auto dealers have discovered the value of partnering with Coastal Media.

The startup secured several of the youngest minds in the industry to provide innovative and strategic campaigns with measurable ROI, opening the door to partnership agreements with some of the top volume stores in the country. Brian Preston, Kia General Manager at the AutoSaver Group, discussed how Coastal Media combined a rapid campaign deployment schedule with very personal attention to detail:

"Being the marketing director for a large auto group is a difficult task. When you have a company that understands strategy, data, and the true essence of marketing, it makes it much easier to sleep at night. In my tenure in the car business, I have never dealt with a group that cares as much about the process' leading up to a sale almost as much as the results. When you pay someone to do a job, you want them to be able to provide answers, and the guys at Coastal Media can give you those answers. I strongly recommend hearing what they have to say about your dealership and the potential they can see in your market."

With its impressive client satisfaction levels and high customer retention rate, Coastal Media has secured a pipeline of new revenue through repeat business and referrals. Clients like Chris Seminaro, general manager at Courtesy Hyundai of Tampa, described Coastal Media as the kind of company that backs up its work with its wallets. Seminaro recently described how Coastal Media was able to quickly sync up with his own company's mission in terms of quality and customer experience:

"Partnering with Coastal Media has been an extreme pleasure and a refreshing experience. It is evident that Greg Meerbaum, Tyler Bloechinger and the entire staff at Coastal Media takes pride in offering quality leads on demand, outstanding customer service, on time delivery and guaranteed results. They meticulously tailored a mailing list specific to our needs, assisting in introducing us to prospective quality customers while maintaining our mission: 'Exceeding Customer's Expectations.' Their efficiency and quality work has been a positive and welcoming experience. We are grateful for the opportunity and look forward to a long lasting business relationship."

Coastal Media has set its goals even higher for 2015, as its revenue-fueled growth allows the company to deploy new technologies for delivering original customer acquisition and lead generation strategies to their clients in every industry.

Media Contact:
Greg Meerbaum
Email   
(561) 703-8865

SOURCE Coastal Media