Coca-Cola Files Opposition to Redux Beverages' Cocaine Trademarks in Chile

Latin America - español

Rival Drink Maker Files Opposition to Cocaine Trademark Application

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Apr 19, 2011, 08:03 ET

LAS VEGAS, April 19, 2011 /PRNewswire/ -- Redux Beverages LLC, a leading dietary supplement manufacturer and maker of Cocaine Energy, announced today that Coca-Cola Company filed an opposition trademark application submitted by Redux Beverages for its well-known flagship product, Cocaine Energy.

(Photo: http://photos.prnewswire.com/prnh/20110419/LA85459)

Redux Beverages was notified on March 23rd, 2011 that The Coca-Cola Company filed an opposition to the trademark application through the INAPI. In its letter of opposition, the Coca-Cola Company argued that "the referenced trademark would infringe fair competition" and "lead consumers to confusion."

A copy of the filing (in Spanish) may be found here: http://www.drinkcocaine.com/CHILE-COCA-1.PDF

"We have already captured a significant market share in Chile," said Jamey Kirby, Founder/President of Redux Beverages. "Our brand is achieving outstanding growth in the country."

There is no requirement for trademark registration to sell beverages in Chile, and Coca-Cola has not filed any claim of this kind against Cocaine Energy's trademark fillings in the USA. Redux Beverages recently secured the trademark for Cocaine in Mexico with no opposition from Coca-Cola.

Cocaine Energy is popular throughout the United States and available in two varieties: Spicy Hot and Mild.

About Redux Beverages
Headquartered in Las Vegas, NV, Redux Beverages is the developer of Cocaine Energy, launched at the New York City Fashion Week in September of 2006. Since that time, "the drink with the naughty name" has achieved enormous media exposure and an intensely loyal fan base.

About Cocaine Energy Drink

Cocaine Energy delivers a 280mg per-can caffeine punch (3.5 times stronger than other energy supplements) without high-fructose corn syrup. Cocaine Energy bases its formulation on metabolism-friendly dextrose instead, and each of the two distinct flavors is a kicky, sophisticated blend of cherry and spices. For more information about Cocaine Energy Drink, please visit http://www.drinkcocaine.com.

SOURCE Redux Beverages LLC