Coca-Cola System to Make Voluntary Efforts to Reduce Power Consumption of Vending Machines as Part of Winter Energy-Saving Measures

TOKYO, Oct. 31, 2011 /PRNewswire/ -- Japan's Coca-Cola system, which consists of Coca-Cola (Japan) Co., Ltd. and the 12 bottling companies, etc. across Japan, has voluntarily been making efforts to reduce power consumption in vending machines (VMs), etc. after the Great East Japan Earthquake in response to power shortages. We will continue to make voluntary efforts to reduce power consumption during the winter season as well.

Starting in the middle of December, 2011 until March, 2012, with the understanding of location owners that have installed the Coca-Cola system can and PET bottle beverage VMs, we will conduct "energy saving measures by stopping compressor functions" in the peak usage hours this winter in areas serviced by Tohoku Electric Power Co., Tokyo Electric Power Co., Kansai Electric Power Co. and Kyushu Electric Power Co. In addition, for those VMs installed outdoors that use lighting other than LED lighting, we will consider and implement appropriate measures to reduce the number of light bulbs used for lighting. Also, we will continue to keep all lighting off for those VMs installed indoors 24 hours a day.

We will consider appropriate measures for other areas while taking into consideration the condition of power provision and the views of local and national governments as well as those of the power companies.

We have introduced roughly 150,000 heat pumps (*) in the Coca-Cola system, and have been strongly promoting energy saving in VMs by introducing VMs that especially reduce energy consumption such as "ecoru/Solar" and "green roof" VMs. In addition, we have already decided that starting in FY2012, for all possible cases, newly installed can and PET bottle beverage VMs will have LED lighting for product displays. In the Coca-Cola system, we will further continue to develop and introduce energy-saving VMs in order to contribute to energy savings in response to power shortages.

(*) Heat pump technology absorbs heat in the atmosphere and transforms this into electrical energy by using a compressor to create energy for heating, and is used in air conditioners and water heaters. In VMs with heat pumps, the exhaust heat that is created when cooling products is used effectively and efficiently in order to heat warm products in the VM.  

Coca-Cola (Japan) Co., Ltd. is based in Tokyo and its CEO is President Daniel H. Sayre.

Contact:
Kanako Ogata
Corporate Communications Group
Public Affairs & Communications
Coca-Cola (Japan) Co., Ltd.
Tel: +81-3-5466-8120
Fax: +81-3-3797-1481
e-mail: [email protected]

SOURCE Coca-Cola (Japan) Co., Ltd.