Coca-Cola's Christina Ruggiero to Unveil BW Businessworld Marketing Whitebook 2018-19 on July 20

MUMBAI, July 18, 2018 /PRNewswire/ --

BW Businessworld is back with the 14th edition of the BW Businessworld Marketing Whitebook. The book will be launched in a two-city event in Mumbai and Delhi. Touted as the essential handbook for marketers in India, the book this year is themed 'M-LIT - Marketing with Leadership, Inclusion & Technology'.

Christina Ruggiero, Chief Executive Officer, Hindustan Coca-Cola Beverages will unveil the book in Mumbai on July 20, 2018 at St. Regis. Ruggiero, the only woman FMCG CEO in India, will also deliver the Keynote Address at the BW Businessworld Marketing Whitebook Summit 2018, a half-day conference that precedes the unveiling.

The summit will see leading marketing decision makers and vanguards of change table issues that are setting, and driving, the marketing and industry's growth agenda. Some of the industry behemoths speaking on the day include corporate leaders such as Vijay Mansukhani, Managing Director, Onida; Pavan Shetty, Director, Porsche India and Prasun Basu, President South Asia, Nielsen. In addition to revisiting the current state of the industry, these leaders will also shed light on how brands should engage with consumers in a challenging economy and fast changing business dynamics.

Putting a spotlight on inclusion, celebrities such as Shabana Azmi and Raveena Tandon, and prominent industry figure Neerja Birla, will be on the hot seat to discuss gender equality, representation of women on big and small screens and how creative professionals should smash gender stereotypes.

The BW Businessworld Marketing Whitebook Summit 2018 will also focus on the right strategy to connect and engage with consumers with marketing heads from various companies, and advertising agency chiefs.

Leading marketers including Kedar Apte, Head - Marketing, Castrol India; Amit Doshi, CMO, Lenovo India; Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital; Veetika Deoras, Head - Marketing, Category and Digital and Loyalty, Tata Starbucks; Anupam Bokey, VP Marketing (CMO), RP-Sanjiv Goenka Group FMCG; Sandeep Verma, President Sales & Marketing, Bajaj Corp; UT Ramprasad, Head - Mktg & Brand Comms, Tata Motors Commercial Vehicles and Peshwa Acharya, Chief Marketing Officer, Sterling Holidays among many other will discuss how to address the changing Indian consumer.

The forum will also host an exclusive address from the Grand Prix for Good winner at Cannes Lions International Festival of Creativity 2018 - Govind Pandey, TBWA\India.

Each of these topics is explored in detail in the BW Businessworld Marketing Whitebook 2018-19 which will be available in stores nationwide from July 30, 2018. The book can be pre-ordered online.

In its newest avatar, the Marketing Whitebook has partnered with some of the industry's most respected names contributing to the book. These include professionals from GfK, Kantar IMRB, Kantar Millward Brown and Nielsen who have each contributed on several areas of expertise to the book.

About BW Businessworld:

BW Businessworld led by Mr. Annurag Batra, Chairman & Editor-in-Chief, is the fastest growing business media house in India. Its network spans across 10 niche business communities, 6 magazines and it conducts 70 of its own IP events - all of it to keep its communities meaningfully engaged with each other.

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