Cognitiv Recruits Former NFL Business Executive Michael Huyghue to Board of Directors

Oct 16, 2013, 05:00 ET from Cognitiv, Inc.

LAKE MARY, Fla., Oct. 16, 2013 /PRNewswire/ -- Cognitiv, Inc. ("Cognitiv" / OTCBB: COGV), a behavior driven marketing firm, has added Michael Huyghue to its board of directors. Huyghue is a business executive and attorney who gained notoriety when he became the youngest general manager in professional football at the age of twenty-nine.

Huyghue has twice been named a "Forty Under 40" top sports business executive by SportsBusiness Journal/Daily. Over his two-decade career, Huyghue has served on many of the NFL Commissioner's prominent committees—including the NFL Management Council, the Executive Working Group Committee, the NFL College Advisory Committee, and NFL Europe—and he has served as a Trustee of the NFL Players Insurance Trust.

"Michael knows how to get things moving and people excited, and build lasting relationships," said Craig Ellins, who recently became Cognitiv's CEO and Chairman of the Board. "His coaching and business development skills will be of great value to our company and our stakeholders."

Huyghue's professional career includes leading professional sports organizations, forging tight connections to entertainers and athletes, and launching startups. He worked for both the NFL Players Association and the NFL Management Council before becoming the youngest general manager in professional football with the World League of American Football's Birmingham Fire in 1991.

After serving as Vice President and General Counsel for the Detroit Lions, Huyghue joined the Jacksonville Jaguars as Senior Vice President of Football Operations in 1994, the team's inaugural NFL season. At this time, the Jaguars became the winningest franchise in expansion history.

Huyghue earned his undergraduate degree from Cornell University, where he played football and baseball, and earned his law degree from the University of Michigan. Huyghue currently resides in Ponte Vedra Beach, Florida, with his wife and three children.

"Craig and his team have the skills and experience to capitalize on proven and emerging marketplaces," said Huyghue. "Coupling them with Cognitiv's ownership of hundreds of relevant keyword domains across multiple industries has created a rare and exciting business opportunity."

About Cognitiv
Cognitiv offers clients intelligent and cost-effective solutions for increasing product sales and building a loyal customer base. By leveraging its ownership of over 1,600 keyword domains, Cognitiv collects consumer-buying data in product categories that attract large audiences, and then executes a thoughtfully planned digital marketing and direct-response marketing campaign strategy to turn that data into multiple and repeat sales.
Cognitiv currently trades on the OTC markets as a reporting OTC Pink Sheet company (OTC pink current information available).

To learn more about Cognitiv, please go to or call 855-COGNITIV.

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Media Contact:


Johnny Cavalli


Cognitiv, Inc.


(321) 765-3790


SOURCE Cognitiv, Inc.