Cognitive assessment and training market size to grow by USD 13,732.94 million between 2022 and 2027; Growth driven by cost-effectiveness of online cognitive assessments - Technavio

NEW YORK, May 1, 2023 /PRNewswire/ -- The cognitive assessment and training market size is set to grow by USD 13,732.94 million from 2022 to 2027, progressing at a CAGR of 30.18% during the forecast period. The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by cost-effective online cognitive assessments. Online cognitive assessments are more cost-effective than labor-intensive manual processes. The demand for online cognitive assessments is increasing, with the growing popularity of microlearning. Microlearning provides concise and relevant content and helps address knowledge gaps. This makes learning more engaging for end-users. The adoption of microlearning is increasing with the rapid growth in the smartphone market, as the use of smartphones has made it easy for education service providers to reach end-users effectively. All these factors are driving the growth of the market in focus. Here is an exclusive report about market scenarios with the historical period (2017-2021) and the forecast period (2023-2027). Download a Sample Report in minutes!

Cognitive Assessment and Training Market 2023-2027 - Market Dynamics

• Trend – Gamification of cognitive assessment is identified as the key trend in the market. Gamification makes cognitive assessments more interesting and engaging to learners. The incorporation of games into cognitive tasks increases engagement without undermining the scientific value and data quality of cognitive assessment and training solutions. Gamification also stimulates the brain and ensures the long-term engagement of learners. The growing popularity of gamification has encouraged vendors to incorporate games in cognitive assessment and training solutions. This trend is expected to have a positive impact on the growth of the market during the forecast period.
• Challenge – Credibility concerns related to solutions and courses will challenge the growth of the market. The market has a large number of cognitive assessment and training solution providers, which is expected to increase over the coming years. The quality of programs offered by cognitive assessment and training solution providers varies. This has raised issues related to the credibility of the courses and test programs. In addition, the low brand value of several vendors has made them unable to attract learners. Such challenges are restricting the growth of the market.

Cognitive Assessment and Training Market 2023-2027: Market Segmentation

The cognitive assessment and training market is segmented by type (large enterprise and SMEs), end-user (healthcare, education, and others), and geography (North America, Europe, APAC, Middle East and Africa, and South America).

• The market growth in the large enterprise segment will be significant over the forecast period. The segment comprises businesses that have a significant demand for cognitive assessment and training solutions to enhance the cognitive abilities and performance of their workforce. Large enterprises operate in diverse industries, such as healthcare, finance, and technology. This creates the need for different types of cognitive training solutions. Also, large enterprises constantly look for ways to improve their employees' cognitive abilities to achieve better business outcomes. All these factors drive the growth of the segment.
• North America will account for 31% of the market growth during the forecast period. The region is home to various players such as Bracket, CogniFit, ImPACT Applications, and other regional vendors have their key operations in the US. These vendors offer reliable cognitive assessment solutions for different end-users. In addition, the presence of robust infrastructure to implement cognitive assessment and training in advanced economies such as the US and Canada is driving the growth of the cognitive assessment and training market in North America.

This report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters - View a Sample Report

The cognitive assessment and training market covers the following areas:

• Cognitive Assessment and Training Market Sizing
• Cognitive Assessment and Training Market Forecast
• Cognitive Assessment and Training Market Analysis

Companies Mentioned

• Brain Resource Inc. - The company offers cognitive assessments and self-monitor brain tests through its app called Total Brain App.
• Cambridge Cognition Holdings Plc - The company offers cognitive assessments and training such as attention and psychomotor speed, memory tests, and emotion and social cognition.
• CNS Vital Signs LLC - The company offers cognitive assessments through its systems called CNS VS Remote Testing.
• CogniFit Inc. - The company offers cognitive assessment and training called CogniFit cognitive assessment with various levels such as general cognitive assessment, 65 and over cognitive assessment, academic cognitive assessment, and driving cognitive assessment.
• Cogstate Inc.
• Koninklijke Philips NV
• LearningRx Inc.
• Lumos Labs
• Manipal Education and Medical Group
• neurocare group AG
• Oxford Learning Centers Inc.
• Pearson Plc
• Posit Science Corp.
• Quest Diagnostics Inc.
• Riverside Assessments LLC
• Sherwood Childrens Assessment Center
• Signant Health
• The GL Education Group Ltd.
• WCG Clinical Inc.
• Tulsa Center for Psychological Assessments

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The higher education testing and assessment market is estimated to grow at a CAGR of 6.32% between 2022 and 2027. The size of the market is forecasted to increase by USD 6,481.55 million. The market is segmented by product (academic and non-academic), end-user (educational institutions, universities, training organizations, and others), and geography (North America, Europe, APAC, Middle East, Africa, and South America).

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Key Topics Covered:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global cognitive assessment and training market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global cognitive assessment and training market 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Large enterprise - Market size and forecast 2022-2027
• Exhibit 34: Chart on Large enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Large enterprise - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Large enterprise - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Large enterprise - Year-over-year growth 2022-2027 (%)

• 6.4 SMEs - Market size and forecast 2022-2027
• Exhibit 38: Chart on SMEs - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on SMEs - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on SMEs - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on SMEs - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ million)
• Exhibit 43: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 44: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 45: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 46: Chart on Comparison by End-user
• Exhibit 47: Data Table on Comparison by End-user

• 7.3 Healthcare - Market size and forecast 2022-2027
• Exhibit 48: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)

• 7.4 Education - Market size and forecast 2022-2027
• Exhibit 52: Chart on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Education - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Education - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Education - Year-over-year growth 2022-2027 (%)

• 7.5 Others - Market size and forecast 2022-2027
• Exhibit 56: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by End-user 
• Exhibit 60: Market opportunity by End-user ($ million)
• Exhibit 61: Data Table on Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 63: Chart on Market share by geography 2022-2027 (%)
• Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 65: Chart on Geographic comparison
• Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 UK - Market size and forecast 2022-2027
• Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 China - Market size and forecast 2022-2027
• Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 103: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 107: Market opportunity by geography ($ million)
• Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 12.3 Brain Resource Inc. 
• Exhibit 115: Brain Resource Inc. - Overview
• Exhibit 116: Brain Resource Inc. - Product / Service
• Exhibit 117: Brain Resource Inc. - Key offerings

• 12.4 Cambridge Cognition Holdings Plc 
• Exhibit 118: Cambridge Cognition Holdings Plc - Overview
• Exhibit 119: Cambridge Cognition Holdings Plc - Business segments
• Exhibit 120: Cambridge Cognition Holdings Plc - Key offerings
• Exhibit 121: Cambridge Cognition Holdings Plc - Segment focus

• 12.5 CNS Vital Signs LLC 
• Exhibit 122: CNS Vital Signs LLC - Overview
• Exhibit 123: CNS Vital Signs LLC - Product / Service
• Exhibit 124: CNS Vital Signs LLC - Key offerings

• 12.6 CogniFit Inc. 
• Exhibit 125: CogniFit Inc. - Overview
• Exhibit 126: CogniFit Inc. - Product / Service
• Exhibit 127: CogniFit Inc. - Key offerings

• 12.7 Cogstate Inc. 
• Exhibit 128: Cogstate Inc. - Overview
• Exhibit 129: Cogstate Inc. - Business segments
• Exhibit 130: Cogstate Inc. - Key offerings
• Exhibit 131: Cogstate Inc. - Segment focus

• 12.8 LearningRx Inc. 
• Exhibit 132: LearningRx Inc. - Overview
• Exhibit 133: LearningRx Inc. - Product / Service
• Exhibit 134: LearningRx Inc. - Key offerings

• 12.9 Lumos Labs 
• Exhibit 135: Lumos Labs - Overview
• Exhibit 136: Lumos Labs - Product / Service
• Exhibit 137: Lumos Labs - Key offerings

• 12.10 Oxford Learning Centers Inc. 
• Exhibit 138: Oxford Learning Centers Inc. - Overview
• Exhibit 139: Oxford Learning Centers Inc. - Product / Service
• Exhibit 140: Oxford Learning Centers Inc. - Key offerings

• 12.11 Pearson Plc 
• Exhibit 141: Pearson Plc - Overview
• Exhibit 142: Pearson Plc - Business segments
• Exhibit 143: Pearson Plc - Key offerings
• Exhibit 144: Pearson Plc - Segment focus

• 12.12 Posit Science Corp. 
• Exhibit 145: Posit Science Corp. - Overview
• Exhibit 146: Posit Science Corp. - Product / Service
• Exhibit 147: Posit Science Corp. - Key offerings

• 12.13 Riverside Assessments LLC 
• Exhibit 148: Riverside Assessments LLC - Overview
• Exhibit 149: Riverside Assessments LLC - Product / Service
• Exhibit 150: Riverside Assessments LLC - Key offerings

• 12.14 Sherwood Childrens Assessment Center
• Exhibit 151: Sherwood Childrens Assessment Center - Overview
• Exhibit 152: Sherwood Childrens Assessment Center - Product / Service
• Exhibit 153: Sherwood Childrens Assessment Center - Key offerings

• 12.15 Signant Health 
• Exhibit 154: Signant Health - Overview
• Exhibit 155: Signant Health - Product / Service
• Exhibit 156: Signant Health - Key news
• Exhibit 157: Signant Health - Key offerings

• 12.16 The GL Education Group Ltd. 
• Exhibit 158: The GL Education Group Ltd. - Overview
• Exhibit 159: The GL Education Group Ltd. - Product / Service
• Exhibit 160: The GL Education Group Ltd. - Key offerings

• 12.17 Tulsa Center for Psychological Assessments
• Exhibit 161: Tulsa Center for Psychological Assessments - Overview
• Exhibit 162: Tulsa Center for Psychological Assessments - Product / Service
• Exhibit 163: Tulsa Center for Psychological Assessments - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 166: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources

• 13.5 List of abbreviations 
• Exhibit 170: List of abbreviations

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