The market is mainly driven by the increasing popularity of cold brew coffee among millennials and new product launches. The spending power of millennials in both developed and developing countries has increased significantly across the world. Besides, the consumption of cold brew coffee and instant coffee is high among millennials. In order to target the population segment, vendors in the market are offering a wide range of products. For example, Starbucks introduced three new products as part of its Cold Craft range in the last three years. These products are Starbucks Nitro Cold Brew, Cold Brew Vanilla Sweet Cream, and Cappuccino Freddo. Similarly, in 2019, Califia Farms launched nitro draft lattes with oat milk in a can as a strategy to expand the product line of non-dairy cold brew coffees. Such innovative product launches are expected to foster the growth of the global cold brew coffee market during the forecast period.
                        As per Technavio, the rising number of mergers and acquisitions will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2021-2025.
                         
 Cold Brew Coffee Market: Rising number of mergers and acquisitions 
Vendors operating in the global cold brew coffee market are focusing on mergers and acquisitions (M&A) to expand their product portfolio and as well as their market presence. For instance, in June 2021, Starbucks Coffee Company announced a community impact partnership with Seattle Kraken Ice Hockey Team. Many large players are acquiring small vendors to gain access to new products at lower costs. The adoption of such strategies is helping vendors increase their market shares and drive more revenue. This trend is expected to have a positive impact on the growth of the market during the forecast period.
"The proliferation of organized retailing outlets worldwide and the health benefits associated with the consumption of cold brew coffee will further accelerate the growth of the market", says an analyst at Technavio.
 
 Cold Brew Coffee Market: Segmentation Analysis 
This market research report segments the cold brew coffee market by product (Arabica-based cold brew coffee, Robusta-based cold brew coffee, and Liberica-based cold brew coffee) and geography (North America, Europe, APAC, South America, and MEA).
The North American region led the cold brew coffee market in 2021, followed by Europe, APAC, South America, and MEA respectively. During the forecast period, the North American region is expected to register the highest incremental growth. The growth of the regional market can be attributed to the rising number of organized retailing outlets in the region offering cold brew coffee products and the increasing frequency of new product launches.
Technavio's sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more. Request Sample Report Now
 
 Some of the key topics covered in the report include: 
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
 
 - Vendors covered
  
 - Vendor classification
  
 - Market positioning of vendors
  
 - Competitive scenario
  
 
 Related Reports: 
 
  
   
    
     
      
      Cold Brew Coffee Market Scope   |  
     
 
      
      Report Coverage   |  
      Details   |  
     
 
      
      Page number   |  
      120   |  
     
 
      
      Base year   |  
      2020   |  
     
 
      
      Forecast period   |  
      2021-2025   |  
     
 
      
      Growth momentum & CAGR   |  
      Accelerate at a CAGR of 26.44%   |  
     
 
      
      Market growth 2021-2025   |  
      USD 1.37 billion   |  
     
 
      
      Market structure   |  
      Fragmented   |  
     
 
      
      YoY growth (%)   |  
      26.24   |  
     
 
      
      Regional analysis   |  
      North America, Europe, APAC, South America, and MEA   |  
     
 
      
      Performing market contribution   |  
      North America at 57%   |  
     
 
      
      Key consumer countries   |  
      US, Japan, UK, Germany, and China   |  
     
 
      
      Competitive landscape   |  
      Leading companies, competitive strategies, consumer engagement scope   |  
     
 
      
      Companies profiled   |  
      Califia Farms LLC, Gradys Cold Brew, HighBrewCoffee, Kohana Coffee, La Colombe Coffee Roasters, Nestle SA, Heartland Food Products Group, RISE Brewing Co., Starbucks Coffee Company, and The Coca-Cola Co.   |  
     
 
      
      Market Dynamics   |  
      Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, and market condition analysis for the forecast period.    |  
     
 
      
      Customization purview   |  
      If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.   |  
     
 
     
   
 
    
   
  
 Table of Contents: 
1. Executive Summary                         
2. Market Landscape                            
               2.1 Market ecosystem             
                              Exhibit 01:  Parent market
                              Exhibit 02:  Market characteristics
               2.2 Value chain analysis           
                              Exhibit 03:  Value chain analysis: Packaged Foods and Meats
                              2.2.1 Inputs
                              2.2.2 Inbound logistics
                              2.2.3 Primary processing
                              2.2.4 Secondary and tertiary processing
                              2.2.5 Outbound logistics
                              2.2.6 End-customers
                              2.2.7 Marketing and sales
                              2.2.8 Services
3. Market Sizing                      
               3.1 Market definition
                              Exhibit 04:  Offerings of vendors included in the market definition
               3.2 Market segment analysis  
                              Exhibit 05:  Market segments
               3.3 Market size 2020 
               3.4 Market outlook: Forecast for 2020 - 2025 
                              3.4.1 Estimating growth rates for emerging and high-growth markets
                              3.4.2 Estimating growth rates for mature markets
                              Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)
                              Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis                         
               4.1 Five Forces Summary         
                              Exhibit 08: Five forces analysis 2020 & 2025
               4.2 Bargaining power of buyers            
                              Exhibit 09: Bargaining power of buyers
               4.3 Bargaining power of suppliers        
                              Exhibit 10: Bargaining power of suppliers
               4.4 Threat of new entrants     
                              Exhibit 11: Threat of new entrants
               4.5 Threat of substitutes          
                              Exhibit 12: Threat of substitutes
               4.6 Threat of rivalry   
                              Exhibit 13: Threat of rivalry
               4.7 Market condition 
                              Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by Product              
               5.1 Market segments
                              Exhibit 15:  Product - Market share 2020-2025 (%)
               5.2 Comparison by Product    
                              Exhibit 16:  Comparison by Product
               5.3 Arabica-based cold brew coffee - Market size and forecast 2020-2025         
                              Exhibit 17:  Arabica-based cold brew coffee - Market size and forecast 2020-2025 ($ million)
                              Exhibit 18:  Arabica-based cold brew coffee - Year-over-year growth 2020-2025 (%)
               5.4 Robusta-based cold brew coffee - Market size and forecast 2020-2025        
                              Exhibit 19:  Robusta-based cold brew coffee - Market size and forecast 2020-2025 ($ million)
                              Exhibit 20:  Robusta-based cold brew coffee - Year-over-year growth 2020-2025 (%)
               5.5 Liberica-based cold brew coffee - Market size and forecast 2020-2025        
                              Exhibit 21:  Liberica-based cold brew coffee - Market size and forecast 2020-2025 ($ million)
                              Exhibit 22:  Liberica-based cold brew coffee - Year-over-year growth 2020-2025 (%)
               5.6 Market opportunity by Product     
                              Exhibit 23:  Market opportunity by Product
6. Customer landscape                        
Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
                              Exhibit 24:  Customer landscape
7. Geographic Landscape                    
               7.1 Geographic segmentation
                              Exhibit 25:  Market share by geography 2020-2025 (%)
               7.2 Geographic comparison    
                              Exhibit 26:  Geographic comparison
               7.3 North America - Market size and forecast 2020-2025          
                              Exhibit 27:  North America - Market size and forecast 2020-2025 ($ million)
                              Exhibit 28:  North America - Year-over-year growth 2020-2025 (%)
               7.4 Europe - Market size and forecast 2020-2025         
                              Exhibit 29:  Europe - Market size and forecast 2020-2025 ($ million)
                              Exhibit 30:  Europe - Year-over-year growth 2020-2025 (%)
               7.5 APAC - Market size and forecast 2020-2025             
                              Exhibit 31:  APAC - Market size and forecast 2020-2025 ($ million)
                              Exhibit 32:  APAC - Year-over-year growth 2020-2025 (%)
               7.6 South America - Market size and forecast 2020-2025          
                              Exhibit 33:  South America - Market size and forecast 2020-2025 ($ million)
                              Exhibit 34:  South America - Year-over-year growth 2020-2025 (%)
               7.7 MEA - Market size and forecast 2020-2025              
                              Exhibit 35:  MEA - Market size and forecast 2020-2025 ($ million)
                              Exhibit 36:  MEA - Year-over-year growth 2020-2025 (%)
               7.8 Key leading countries        
                              Exhibit 37:  Key leading countries
               7.9 Market opportunity by geography
                              Exhibit 38:  Market opportunity by geography ($ million)
8. Drivers, Challenges, and Trends                  
               8.1 Market drivers      
                              8.1.1 Increasing popularity of instant coffee among millennials and product launch
                              8.1.2 Proliferation of organized retailing outlets worldwide
                              8.1.3 Health-promoting benefits of cold brew coffee
               8.2 Market challenges              
                              8.2.1 Surging demand for substitute products
                              8.2.2 Distribution challenges
                              8.2.3 Possible health implications of caffeine
                              Exhibit 39:  Impact of drivers and challenges
               8.3 Market trends      
                              8.3.1 Rising number of mergers and acquisitions as well as opening new chains
                              8.3.2 Growing influence of online retailing
                              8.3.3 Increasing demand for organic and private labels
9. Vendor Landscape                            
               9.1 Overview
               9.2 Vendor landscape
                              Exhibit 40:  Vendor landscape
               9.3 Landscape disruption         
                              Exhibit 41:  Landscape disruption
                              Exhibit 42:  Industry risks
10. Vendor Analysis               
               10.1 Vendors covered              
                              Exhibit 43:  Vendors covered
               10.2 Market positioning of vendors    
                              Exhibit 44:  Market positioning of vendors
               10.3 Califia Farms LLC
                              Exhibit 45:  Califia Farms LLC - Overview
                              Exhibit 46:  Califia Farms LLC - Product and service
                              Exhibit 47:  Califia Farms LLC - Key offerings
               10.4 Gradys Cold Brew            
                              Exhibit 48:  Gradys Cold Brew - Overview
                              Exhibit 49:  Gradys Cold Brew - Product and service
                              Exhibit 50:  Gradys Cold Brew - Key offerings
               10.5 Heartland Food Products Group  
                              Exhibit 51:  Heartland Food Products Group - Overview
                              Exhibit 52:  Heartland Food Products Group - Product and service
                              Exhibit 53:  Heartland Food Products Group - Key offerings
               10.6 HighBrewCoffee
                              Exhibit 54:  HighBrewCoffee - Overview
                              Exhibit 55:  HighBrewCoffee - Product and service
                              Exhibit 56:  HighBrewCoffee - Key offerings
               10.7 Kohana Coffee   
                              Exhibit 57:  Kohana Coffee - Overview
                              Exhibit 58:  Kohana Coffee - Product and service
                              Exhibit 59:  Kohana Coffee - Key offerings
               10.8 La Colombe Coffee Roasters        
                              Exhibit 60:  La Colombe Coffee Roasters - Overview
                              Exhibit 61:  La Colombe Coffee Roasters - Product and service
                              Exhibit 62:  La Colombe Coffee Roasters - Key news
                              Exhibit 63:  La Colombe Coffee Roasters - Key offerings
               10.9 Nestle SA             
                              Exhibit 64:  Nestle SA - Overview
                              Exhibit 65:  Nestle SA - Business segments
                              Exhibit 66:  Nestle SA - Key news
                              Exhibit 67:  Nestle SA - Key offerings
                              Exhibit 68:  Nestle SA - Segment focus
               10.10 RISE Brewing Co.            
                              Exhibit 69:  RISE Brewing Co.  - Overview
                              Exhibit 70:  RISE Brewing Co.  - Product and service
                              Exhibit 71:  RISE Brewing Co.  - Key offerings
               10.11 Starbucks Coffee Company        
                              Exhibit 72:  Starbucks Coffee Company - Overview
                              Exhibit 73:  Starbucks Coffee Company - Business segments
                              Exhibit 74:  Starbucks Coffee Company - Key news
                              Exhibit 75:  Starbucks Coffee Company - Key offerings
                              Exhibit 76:  Starbucks Coffee Company - Segment focus
               10.12 The Coca-Cola Co.         
                              Exhibit 77:  The Coca-Cola Co. - Overview
                              Exhibit 78:  The Coca-Cola Co. - Business segments
                              Exhibit 79:  The Coca-Cola Company - Key news
                              Exhibit 80:  The Coca-Cola Co. - Key offerings
                              Exhibit 81:  The Coca-Cola Co. - Segment focus
11. Appendix                           
               11.1 Scope of the report         
                              11.1.1 Definition
                              11.1.2 ????Objectives
                              11.1.3 ????Notes and caveats
               11.2 Currency conversion rates for US$            
                              Exhibit 82: ?Currency conversion rates for US$?
               11.3 Research Methodology   
                              Exhibit 83: ?Research Methodology
                              Exhibit 84: ??Validation techniques employed for market sizing?
                              Exhibit 85: ??Information sources
               11.4 List of abbreviations        
                              Exhibit 86: List of abbreviations
 
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