ColdSpark Expands Managed Services Portfolio with New Offering for Investment Research Distribution

SAN DIEGO, Feb. 16 /PRNewswire-FirstCall/ -- ColdSpark,(TM) a BakBone Software® company (OTC Bulletin Board: BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced a new managed services offering for investment research distribution that reduces the time it takes to get research into customers' hands, improves research readership rates and delivers real-time analytics that provide increased visibility and better ROI into distributed research.  

News Highlights

• Built upon the industry-proven ColdSpark technology platform, the new service allows research banks to greatly reduce the time required to deliver time-sensitive research to subscribers.
• Research banks can reduce capital and operational costs while receiving high service level agreement guarantees on research delivery.
• Research organizations of all sizes can now benefit from the same ColdSpark technology solution that three of the world's top five research institutions use to distribute and analyze their research.
• According to Gartner, IT departments and systems integrators can address shortages of skilled professional resources with managed services offerings as well as increasing cost pressures that are driving the demand for less-capital-intensive alternatives and opportunities to operationalize costs.(1)

About ColdSpark's Managed Services for Investment Research Distribution

• Fast delivery of research -- reduces the time required to get research into customers' hands.
• Real-time analytics -- customers get immediate visibility into the effectiveness and readership patterns of distributed research, resulting in increased readership.
• Tracks and researches leaks -- reduces research leaks to non-subscribed readers.
• Reduces operation costs -- keeps costs of research distribution down and provides better ROI and increased uptime with no incremental impact to in-house IT and rack space resources.
• Supports regulatory compliance requirements -- increases compliance surrounding research distribution.  

Quotes

Scott Brown, senior vice president and general manager, ColdSpark: "Achieving high open rates is much more important in the publishing and distribution of analytical information than it is in other email-based communications. ColdSpark offers a next-generation e-mail research distribution solution that gives customers the flexibility to distribute information to one or many, in response to a campaign, an event, or a transaction, and collect information that helps refine the relevance of the information sent and target it accurately."

Related Links

ColdSpark blog - Read more about managed services for distribution research: http://blog.coldspark.com/

Investment research solution brief: http://www.coldspark.com/files/ColdSpark_Investment_Research_SolutionBrief.pdf

ColdSpark's managed services: http://www.coldspark.com/services/managed_services

Osterman research - Key Issues in Improving Your Messaging Capabilities: http://www.coldspark.com/files/Osterman_Research_Whitepaper.pdf

(1) Market Trends: Software as a Service, Worldwide, 2008 – 2013, Update. Gartner, November 2009

About ColdSpark

ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit www.coldspark.com or call 866-902-2505.

About BakBone Software

BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at www.bakbone.com or e-mail [email protected].

BakBone®, BakBone Software®, NetVault®, Application Plugin Module™, BakBone logo®, Integrated  Data Protection™, NetVault: SmartDisk™, Asempra®, FASTRecover™, ColdSpark® and SparkEngine™ are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.

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SOURCE BakBone Software, Incorporated