ColdSpark Introduces Managed Service for On-Demand Email Delivery

New Offering Helps Reduce Capital and Operational Costs While Ensuring High Service Level Agreements on Email Delivery and Infrastructure Availability

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BakBone Software

Mar 16, 2010, 08:30 ET

SAN DIEGO, March 16 /PRNewswire-FirstCall/ -- ColdSpark,™ a BakBone Software® company (OTC Bulletin Board: BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced a new managed service offering for on-demand email delivery. The latest in ColdSpark's managed services portfolio, this service offering is based upon the same delivery technology used at major financial services organizations.

News Highlights

Built upon the industry-proven ColdSpark SparkEngine technology, the new service provides a turn-key platform for high-performance, outbound email delivery and the flexibility to grow and expand as requirements change.
ColdSpark's On-Demand Email Delivery Managed Service integrates seamlessly with in-house and 3rd party applications to apply domain throttling, email authentication, differentiated sending and bounce management.
Customers can reduce hardware and bandwidth utilization to reduce technology costs and resource limitations.
Advanced traffic analytics provide real-time feedback and management of email communications.

About ColdSpark's Managed Service for On-Demand Email Delivery

Reduce total cost of ownership – significantly reduces the costs of managing and upgrading email delivery infrastructures and meets peak activity periods without the need to purchase additional infrastructure.
Leverage existing systems - Extend existing CRM and content management systems with seamless integration with ColdSpark's On-Demand Email Delivery Services with real-time feedback into source systems.
Expert ISP relations and deliverability tools – Enterprise-class reliability and availability as email communication channels.
Integrated inbound email management - Enables automatic categorization and intelligent routing of customer replies and ISP feedback reports.

Quote

Ken Horner, senior vice president of Corporate Development and Strategy, ColdSpark: "This solution is ideal for organizations that already have an in-house CRM application and need to outsource the email delivery layer. With our Managed Service for On-Demand Email Delivery, ColdSpark ensures our customers have the best available capabilities for message delivery. ColdSpark helps today's enterprises build a delivery foundation for all communications to customers that will meet and exceed enterprise requirements and scale to future needs."

Related Links

Options for Bridging Your Email Technology Gap: http://blog.coldspark.com/2010/03/11/options-for-bridging-your-email-technology-gap/

ColdSpark's Managed Services: http://www.coldspark.com/services/managed_services

Osterman Research - Key Issues in Improving Your Messaging Capabilities: http://www.coldspark.com/files/Osterman_Research_Whitepaper.pdf

About ColdSpark

ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their email to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit www.coldspark.com or call 866-902-2505.

About BakBone Software

BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at www.bakbone.com or email [email protected].

BakBone®, BakBone Software®, NetVault®, Application Plugin Module™, BakBone logo®, Integrated Data Protection™, NetVault: SmartDisk™, Asempra®, FASTRecover™, ColdSpark® and SparkEngine™ are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.