ColdSpark Introduces New Managed Service for Automated Paperless Notifications for Healthcare Payer Organizations

New Service Improves the Effectiveness and Timeliness of Subscriber Electronic Communications, Reduces Overall Cost of Healthcare by Increasing Healthcare Advocacy

News provided by

BakBone Software

Mar 01, 2010, 08:00 ET

ATLANTA, March 1 /PRNewswire-FirstCall/ -- BOOTH #4338 -- HIMSS10 – Healthcare IT Conference and Exhibition -- ColdSpark,™ a BakBone Software® company (OTC Bulletin Board: BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced a new managed services offering for Automated Paperless Healthcare Notifications for healthcare payer organizations.

News Highlights

Built upon the industry-proven ColdSpark technology platform, this new managed service provides a turn-key platform for increasing the effectiveness and timeliness of electronic delivery of explanation of benefits (EoBs), account statements, billing invoices, enrollment kits and other notifications in a compliant fashion.
ColdSpark's Automated Paperless Notification Solution helps healthcare payer organizations reduce the material and personnel costs of traditional print and postage by providing secure, traceable e-mail delivery of these notifications and driving users to electronic portals and Web sites.
In the face of increasingly complex technology infrastructures, IT budget cutbacks and green initiatives, ColdSpark's solution allows organizations to leverage their existing messaging infrastructures to drive paperless communications while reducing the overall cost of healthcare.

About ColdSpark's Managed Services for Automated Paperless Healthcare Notifications

Reduces the associated costs of print and postage for explanation of benefits, account statements, billing invoices and other notifications.
Integrates with existing portals and print systems to improve return on investment and automation of existing systems and allows organizations to leverage existing application infrastructures, such as EMR, and e-mail archiving applications, into a centrally managed solution.
Improves subscriber relationships by providing more proactive subscriber engagement and more timely communications.
Provides a holistic view of subscriber e-mail and other electronic communications.
Supports existing workflow and organizational approval requirements to ensure security and compliance.

Quote

Ken Horner, senior vice president of Corporate Development and Strategy, ColdSpark: "Today, organizations deliver subscriber EoBs, along with account statements and billing information, through traditional print and mail channels. This process has associated costs in both materials and personnel that could be eliminated or reduced through a secure, compliant electronic delivery channel. Our new managed service for Automated Paperless Healthcare Notifications is a very cost-effective way for healthcare payers to quickly reduce print costs while retaining the power of existing marketing automation tools and shifting the burden of e-mail delivery management to the experts at ColdSpark."

Related Links

HIMSS10 - Healthcare IT Conference and Exhibition: http://www.himssconference.org

Tips for Success When Going Paperless: http://blog.coldspark.com/2010/02/28/tips-for-success-when-going-paperless/

ColdSpark's Automated Paperless Healthcare Notifications Solution: http://www.coldspark.com/solutions/Automated_Paperless_Notifications_Solution_for_Healthcare

ColdSpark's Managed Services: http://www.coldspark.com/services/managed_services

Osterman Research - Key Issues in Improving Your Messaging Capabilities: http://www.coldspark.com/files/Osterman_Research_Whitepaper.pdf

About ColdSpark

ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit www.coldspark.com or call 866-902-2505.

About BakBone Software

BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at www.bakbone.com or e-mail [email protected].

BakBone®, BakBone Software®, NetVault®, Application Plugin Module™, BakBone logo®, Integrated Data Protection™, NetVault: SmartDisk™, Asempra®, FASTRecover™, ColdSpark® and SparkEngine™ are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.