Cole's Quality Foods Launches Tasty Tailgate Tour, Bringing Four Savory New Flavors To America's Grills

GRAND RAPIDS, Mich., Aug. 28, 2013 /PRNewswire/ -- Cole's Quality Foods, based in Grand Rapids, Mich. and the inventor of frozen garlic bread, is launching four new savory products with an unprecedented five-month, Tasty Tailgate Tour that will visit NCAA football games and NASCAR venues throughout the Midwest and the South.

(Photo: http://photos.prnewswire.com/prnh/20130828/DE70879)

The Tasty Tailgate Tour features a customized 42-foot Airstream Skydeck Bus and Tailgate Trailer and a team of Cole's grilling experts offering NCAA and NASCAR tailgaters a chance to sample its new Chipotle BBQ Texas Toast, Spicy Buffalo Texas Toast, Hidden Valley® Ranch Texas Toast and Hidden Valley® Ranch Cheese Sticks. More than one million people are expected to be served during the tour, which also includes stops at an NFL and NHL game. For a complete schedule go to coles.com.

These savory products will help Cole's, a market leader and trusted brand since 1943, meet consumer demand for new flavor combinations, while demonstrating how grilled garlic bread and breadsticks can become a great part of backyard barbeques and tailgate celebrations.

"A great tailgate means great food and sharing with friends in a festive atmosphere. The Tasty Tailgate Tour is a perfect way to show people how a great meal from the grill can be made even better by sharing the plate with Cole's Chipotle BBQ Texas Toast or Hidden Valley® Ranch Cheese Sticks," said Bruce A. Kratt, Cole's Senior Vice President, Sales & Marketing.

Cole's invention of frozen garlic bread led to the creation of the frozen bread category, which now generates nearly a half billion dollars in annual sales. The collaborative partnership between Cole's Quality Foods and Hidden Valley is a marriage of two trusted, iconic brands that offer consumers exciting and distinctive flavors.

"Cole's is excited to bring Hidden Valley's great Original Ranch taste to the Tasty Tailgate and homes around the country. Our companies share a common heritage of making it first and making it right," Kratt added.

Cole's Quality Foods' legacy as an innovator features many first-to-market, consumer-centric products, including Original Garlic Bread, Garlic Breadsticks, and Twisted Cheesesticks. Cole's was also the first to perfect a baking process offering consumers fresh-baked taste from freezer to table in 10 minutes or less.

Contact: Michael Zalewski
(616) 776-3511

SOURCE Cole's Quality Foods