ColinCowieWeddings.com Vows to Wow Bridal Industry

NEW YORK, Nov. 18, 2011  /PRNewswire/ -- As wedding engagement season kicks into high gear, ColinCowieWeddings.com debuts as a revolutionary new online destination to reach the modern wedding-bound couple.  Engaging the engaged with a dynamic fresh look, exclusive original content and a proprietary social network, the new entry combines the expertise of celebrity wedding planner Colin Cowie, one of the world's foremost authorities in wedding planning and lifestyle, with state of the art technology and thoughtful user interface. 

"We are creating the most comprehensive, innovative, inspiring, effective and user-friendly products, website and mobile applications in the marketplace for modern couples planning a dream wedding on any budget," said Cowie. "Our goal is to not only deliver fashion, beauty, wedding planning, ideas, travel, service and shopping in an accessible and attainable format but to do it in a robust social environment for couples that makes it relevant to the way they live and communicate."

Brides looking for inspiration and planning advice will find it here, edited and curated by a world-class editorial team with the added cachet of Cowie's invaluable expertise.  They will also be able to save, organize information from anywhere on the Internet and share it with their friends and family with the site's MyCollection channel.  "Brides are ravenous for information and inspiration," said Cowie.  "We know she will look everywhere to be inspired and informed and we wanted not only to give her our point of view, but give her one central place where she can store, organize and share everything noteworthy.  MyCollection is our special gift to her."

In addition to MyCollection, the site's two other channels, Inspire Me! and Confidentially, Colin deliver original content, iconic photography and indispensable perspective and advice from Cowie himself. The site offers smart, in-depth articles for both the bride and groom covering every aspect of wedding planning from engagement parties to the honeymoon; fashion, beauty, travel and registry; how-to tips and tricks; trend reportage; inspirational ideas and more. Gentlemen's Corner is the first area of a major bridal site designed for men to feel comfortable in, offering great style and planning advice to grooms and their groomsmen.

To celebrate the site's launch, ColinCowieWeddings.com will be partnering with The Empire State Building for a nationwide love story wedding contest, "The Wings of Love", where four lucky couples will have the chance to win a once-in-a-lifetime dream wedding designed by Colin Cowie on Valentine's Day atop of the building's iconic New York City skyline. Taking online wedding planning to new heights, the weddings designed on Valentine's Day will serve as the site's official launch pad by engaging with brides and grooms across the country and bringing the editorial content of the site to life in four incredible wedding statements on the most romantic day of the year. 

A maverick team of technologists, creatives and editors with authority, track-record and perspective in the current digital landscape were tapped to complement the rich history of Cowie, whose 25 years of ground-breaking milestones in wedding planning and stylish expertise has made him a favorite of society, celebrities and the media. "We brought together the most innovative people from a cross-section of businesses and disciplines and the passion and energy is evident from your first glance," said Edwin Wiggers, President and Chief Operating Officer of Colin Cowie Enterprises.

Award-winning Creative Director Deborah Moses of Moses Media is leading the creative, branding and editorial, overseeing a dynamic team of editors, stylists, photographers, with an impressive track record in the bridal space.   The former Creative Director of Vera Wang, Moses is the visionary responsible for the redesign and leadership of Elegant Bride magazine. Her recent Internet projects include creative direction and content development for Wang's first ecommerce site and designing The Aisle New York, the first all-bridal flash sales site.  Joining the team from Conde Nast is Chief Technology Officer Janet Kasdan. Kasdan was previously Director of Technology at Conde Nast Digital where she was responsible for software development, operations and infrastructure.  Prior to that, she was the Vice President of Engineering at Vindigo, an early leader in mobile media. Rounding out the development team and focusing on user experience, is Janis Nakano Spivack, an award-winning creative executive whose background spans traditional and cutting edge media.

"The overwhelming positive response from our beta brides and couples has validated the hard work we are all putting into building the ultimate online wedding destination," said Cowie.  The site has already won the support of major advertisers and partners who appreciate the ability to feature their brands in a totally new, modern and highly curated environment.

The site will be supported with an aggressive digital marketing campaign and a world-class portfolio of media and technology partners who have already made their mark across the wedding, life and style and hospitality categories

About Colin Cowie Enterprises 

The Coin Cowie group of branded businesses are based on the values and philosophies of Colin Cowie, one of the world's most renowned and sought-after event planners whose stylish expertise has made him a favorite of society, celebrities and the media.

With 25 years of ground-breaking milestones in event planning and product development; creative collaborations with media, retail and hospitality; and having authored eight best-selling books on the art of living and celebrating in style, Colin Cowie and his team have changed the face of lifestyle and entertaining.

In addition to the event planning business, the Colin Cowie media properties, content development, design licensing and product development are under the umbrella of Colin Cowie Enterprises, which is comprised of three divisions: Colin Cowie Weddings, Colin Cowie Life & Style and Colin Cowie Hospitality.

For Press Inquiries about ColinCowieWeddings.com:
Keri Levitt
Keri Levitt Communications
(212) 754-1400
[email protected]     

SOURCE ColinCowieWeddings.com