Collective Bias and Curalate Partner to Create Shoppable Influencer Content, Shortening the Path-to-Purchase for Consumers
By Combining the Power of Influencer Content and Visual Commerce, Social Engagement is Turned into Sales for Brands
BENTONVILLE, Ark. and PHILADELPHIA, June 8, 2017 /PRNewswire/ -- Collective Bias, Inc., an Inmar Company, and Curalate, today announced an exciting new partnership to make influencer blog content shoppable. Content from Collective Bias' network of influencers, employing Curalate technology, will now enable consumers to simply click on product images within posts to make direct purchases, driving higher levels of engagement and sales for brands.
Based on a survey conducted by Collective Bias, nearly 60 percent of U.S. consumers take social and blog content into consideration while shopping. By integrating Curalate's technology with Collective Bias' Social Fabric platform, marketers now have a turnkey solution to seamlessly connect that content to a direct purchase by making images "shoppable." Brands using Curalate to power commerce have increased traffic to their site as much as 150 percent, with a 79 percent increase in time spent on site, and up to a 45 percent increase in revenue per visit.
"Our Social Fabric community of 9,000+ influencers reaches more than 120 million consumers – consumers who spend significant time engaging with their authentic and inspiring content. Our partnership with Curalate turns our content into a great tool for brands looking to close the gaps along the path to purchase," said Bill Sussman, President, Collective Bias and Senior Vice President at Inmar. "As influencer campaigns continue to grow into one of the most important marketing strategies for brands, a seamless integration of content and commerce will be what drives real results."
With Curalate's discovery-driven commerce solutions, visual content, such as the lifestyle imagery created by Collective Bias influencers, can be commerce-enabled, revealing the products featured in the image and giving consumers direct access to purchase. In addition to increasing revenue and traffic, brands unlock valuable consumer intent data around the types of experiences most likely to lead to sales for everyday consumer packaged goods (CPG) products.
Brands such as Post Cereals have already begun to use this new consumer experience to drive sales at specific retailers.
"We're making it easy to go from inspiration to transaction," said Curalate CEO and co-founder Apu Gupta. "With Curalate, a consumer simply taps on a picture to see all the products within it, making discovering new products intuitive and fun. This innovative partnership between Curalate and Collective Bias combines the ability of influencers to inspire with the ability for consumers to take action."
About Collective Bias and Inmar
At the forefront of influencer marketing and measurement, Collective Bias' proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes' "Most Promising Companies" three years in a row and listed in the "Inc. 5000." Social Fabric® is Collective Bias' hand-selected community of over 9,000+ shopping-focused influencers with an aggregate multi-channel reach in excess of 80 million.
Collective Bias is a wholly-owned subsidiary of Inmar, Inc. Anyone who has redeemed a coupon, filled a prescription or returned a product, has touched Inmar. We apply technology and data science to improve outcomes for consumers and those who serve them. As a trusted intermediary for over 35 years, Inmar has unmatched access to billions of consumer and business transactions in real time. Our analytics, platforms and services enable engagement with shoppers and patients, and optimize results. Together Collective Bias and Inmar are set to measure influencer marketing's impact along the entire purchase funnel.
For more information, please visit Collectivebias.com or find us on Facebook or Twitter.
About Curalate
Curalate is a leading marketing technology company that enables brands to sell online more effectively. The Curalate Discovery-Driven Commerce Platform is currently in use by hundreds of the world's most loved brands including Urban Outfitters, Neiman Marcus, Sephora and J.Crew, and touches hundreds of millions of consumers, monthly. With Curalate, brands grow engagement and revenue, at scale, utilizing images and videos from a wide variety of sources, including user generated content (UGC).
SOURCE Collective Bias, Inc.
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