College Inn® Broth Warms The Soul With The First-Ever College Inn Social Kitchen Food Truck

SAN FRANCISCO, Nov. 12, 2013 /PRNewswire/ -- Ready, set, "Like"!  College Inn^®, known for its great tasting broths made with premium ingredients, is gearing up to launch the College Inn Social Kitchen™, the brand's first promotion that combines the digital and physical worlds. One click on the College Inn's Facebook page will allow the opportunity for people to connect virtually and physically over a bowl of delicious soup created with College Inn® broth.

(Logo:  http://photos.prnewswire.com/prnh/20131112/NY15084LOGO )

"College Inn is looking to highlight the importance of people connections at mealtime," said Pete Bushbaker, Brand Manager, College Inn. "Recognizing that many people are interacting within their communities more and more online, the College Inn Social Kitchen is bringing the digital and physical worlds together in a unique way to encourage and celebrate the act of sharing a mealtime connection through our great tasting broths."

College Inn will begin sharing mouth-watering Lemon Ginger Chicken Noodle Soup with the help of its Social Kitchen food truck on Thursday, November 14 and continue on Friday, November 15 in New York City.  College Inn's goal will be to serve 1,000 bowls of soup per day. If the Social Kitchen receives more than 2,000 likes, College Inn will share the warmth even further by donating enough broth to cook up more than 10,000 bowls of soup to a local charity.

The Social Kitchen food truck will be equipped with multiple cameras and consumers can visit The College Inn Social Kitchen™ website to watch in real time as their Facebook 'Likes' translate into bowls of soup being served in Manhattan.

The College Inn Social Kitchen™ food truck can be found at the following locations:

November 14:

• Union Square at 11:00 AM
• West Village (near Washington Square Park) at 4:00 PM

November 15:

• Bryant Park at 11:00 AM
• Theatre District/Times Square area at 4:00 PM

Consumers can follow and 'Like' the College Inn Social Kitchen™ food truck at www.collegeinn.com/socialkitchen or www.facebook.com/CollegeInnBroth.

About College Inn

College Inn is a subsidiary of Del Monte Corporation. For more than 80 years the College Inn^® brand has been cooking up quality, great-tasting chicken, beef and vegetable broths and stocks to give consumers that great homemade taste they grew up with.

The College Inn^® family of products also includes low sodium and organic options. Visit www.CollegeInn.com for more information.

About The College Inn Social Kitchen™

The College Inn Social Kitchen™ is the brand's first food truck that combines the digital and physical worlds, which allows consumers to share a bowl of soup with a complete stranger through the use of a simple click. For each new Facebook 'Like' College Inn^® receives, the Social Kitchen food truck will dish out a bowl of soup created with College Inn® broth. If the number of Facebook 'Likes' exceeds the truck's capacity of 2,000 bowls of soup, College Inn brand  will share the warmth by donating enough broth to cook up more than 10,000 bowls of soup to a local charity.

SOURCE College Inn(R) Broth