College Scholarships Awarded at Fifth Annual DemandTec Retail Challenge Regional Finals

Regional winners move closer to the Grand Championships in math and science scholarship competition

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Nov 29, 2010, 08:00 ET

SAN MATEO, Calif., Nov. 29, 2010 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative analytics network for retailers and consumer products companies, announced the Regional winners of the DemandTec Retail Challenge, a math and science college scholarship competition, in Boston, Chicago, Dallas, Minneapolis, New York City, Pittsburgh, the San Francisco Bay Area, and other locations.

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The Regional winning teams include: Jiaxin Long and Melody Lee from South San Francisco High School, Calif.; Jaisimha Musunuri and Isabelle Baney from Mountain View High School, Calif.; Erik Anderson and Justin Koehler, Wheaton Warrenville South High School, Ill.; Reem Alami and Amy Curneen from Advanced Math and Science Academy, Mass.; Andrew Truong and Kathryn Allison from Champlin Park High School, Minn.; Mai Khang and Thomas Cannon from Patrick Henry High School, Minn.; Thomas Pears and Richard Burkhardt from Minnetonka High School, Minn.; Leon Byas and Herminio Collado from Bread and Roses Integrated Arts High School, N.Y.; Eric Rosenthal and Xiyu Wang from Fayetteville Manlius High School, N.Y.; Chris Drewniak and Ryan Monahan from Cranford High School, N.J.; Emily Francis and Lauren Reese from Freedom High School, Pa.; Evan Ott and Zachary Little from School for the Talented and Gifted at Yvonne A. Ewell Townview Center, Texas; Nicole Peck and Ashley Johnson from Osceola High School, Wis.

The Regional winning teams have won scholarships toward the college of their choice and also advance to the Semi-Finals round on December 5, 2010. The top ten Semi-Finals teams will compete at the Grand Championship round at the NASDAQ OMX Stock Market in New York City, sponsored by Netezza, and have the opportunity to win an additional $10,000 college scholarship and ring the NASDAQ closing bell on January 10, 2011.

This year, 334 high school seniors, divided into 167 two-person teams, are participating in the DemandTec Retail Challenge, more than double the student participation from last year. Upon the conclusion of this year's DemandTec Retail Challenge, more than $250,000 in college scholarship money will have been awarded since its inception, including more than $100,000 in this year alone.

"We'd like to congratulate all 334 students who participated in this year's DemandTec Retail Challenge and hope this competition has sparked additional interest around math and science education," said Marc Dietz, Vice President of Marketing for DemandTec. "We look forward to watching the Regional winners apply their math and science skills in a real-world business scenario as they advance in the competition."

The competition includes an online business simulation where students are presented with the sales, pricing, merchandising, and inventory history of a hypothetical assortment of retail products for a fictional retailer. The teams are responsible for maximizing profits by making pricing, inventory, and promotional decisions as well as a qualitative presentation component. Using a modified version of DemandTec retail analytic software, students use historical data to make decisions and create statistical models of consumer behavior.

The Fifth Annual DemandTec Retail Challenge has secured the highest number of corporate sponsors since its establishment including Deloitte, FreshDirect, General Mills, Giant Eagle, Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, Netezza, Numerical Algorithms Group, RAM Communications, RetailWire, Target Corporation, and Tops Friendly Markets.

Learn more about the DemandTec Retail Challenge or hear the students share their perspective on topics such as the importance of math and science education or positive changes that should be made to the educational system.

http://www.demandtecretailchallenge.com

Twitter: twitter.com/RetailChallenge

Facebook: facebook.com/DTRetailChallenge

About DemandTec

DemandTec (Nasdaq: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than 3.5 million trade deals. DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

Media Contact:
Armen Najarian, DemandTec, Inc.
(650) 645-7170
[email protected]

Investor Contact:
Tim Shanahan, DemandTec, Inc.
(650) 645-7103
[email protected]