Collinson Group Launches New Loyalty Solution for Financial Services in Africa

May 03, 2016, 11:53 ET from Collinson Group

NAIROBI, Kenya, May 3, 2016 /PRNewswire/ --

Global leader in customer loyalty responds to increased growth of customer spending in Africa, launching new product suite including: loyalty engine, online portal, travel redemption platform and digital services 

Collinson Group, a world leader in influencing customer behaviour, today launched a new loyalty solution for the financial services sector in Africa, helping brands create compelling rewards programmes, improve customer loyalty and spend.

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An established leader in EMEA and Asia Pacific, this year Collinson Group provides its banking clients more added value products and services to support consumer demands for loyalty rewards. With the adoption of smartphones growing rapidly across the continent and the rise of fintech firms such as M-Pesa and Paga, Africa represents a significant opportunity for brands to better engage with their customers. The new solution launched today will be available to financial services brands in sub Sahara Africa.

African banks, credit card companies and financial services providers will be able to use the solutions to create flexible, personalised loyalty programmes to attract, retain and reward customers.  The suite of services includes:

  • Loyalty engine - a powerful and scalable loyalty platform and points bank for cardholders to earn points each time they use their payment card
  • Online member portal - a mobile first solution helping customers view their balances and earnings and to facilitate redemption
  • Global travel redemption platform - enabling real-time bookings for 340,000 hotels and flights from over 40,000 airports
  • Digital redemption options - including innovative eGiftcards and statement credits

Speaking at Dot Finance, Africa's largest fintech conference for the launch, Mark Roper, Global Commercial Director, Collinson Group, said: "With the rise of mobile technology and consumer spend growing amongst the continent's affluent middle class, it has never been more important for brands in Africa to engage customers in a more meaningful way.

"New mobile and financial technologies in Africa have created new avenues for financial services organisations to interact with customers. However, the key to really appealing to these customers is understanding their motivations and offering something that genuinely appeals to their personal preferences. Collinson Group's innovative new loyalty solution helps brands do this by creating highly targeted, relevant and compelling rewards programmes, helping to acquire, engage and retain influential customers," Mr Roper said.

About Collinson Group 

Collinson Group ( is a global leader in influencing customer behaviour to drive revenue and value for its clients.

The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.

The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services that increase engagement, loyalty and value for customers.

We have 25 years' experience with 28 global locations, servicing over 800 clients in 170 countries, employing 1,700 staff, and managing over 20 million end customers. Our clients are market leaders from across the globe including: 500 banks internationally and the leading card issuers, Aviva, Cathay Pacific, British Airways, Air France KLM and InterContinental Hotels Group.

We have been bringing innovation to the market since inception - launching the first independent global VIP lounge access programme, Priority Pass, being the first to sell direct travel insurance in the UK through Columbus Direct and we created the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Chris Sury

SOURCE Collinson Group