Colorado Businesses Can Get the Latest on Local...Marketing Strategies, That Is!

DENVER, May 7 /PRNewswire/ -- The key to every business' growth can be found right next door. It is sometimes easy to overlook, but local is where it starts and where it is at!  Entrepreneur.com listed 2010 as a year to watch out for local business as they noted, "Demand is exploding for locally grown and made products..." Colorado businesses can unlock the possibilities of their community's market and build their success right here in Colorado. Steve Skarsgard of Cricket Communications and Steve Weed from Alice 105.9's "Slacker and Steve" will navigate the regional marketing scene and give businesses the tips and trends they need to make it work on the Front Range at a luncheon presented by the Colorado Chapter of the American Marketing Association (COAMA). 

Specifically, the luncheon is about "Integrating National Marketing & Advertising Initiatives on the Local Level". Attendees will learn how to use local marketing strategies to their advantage, including how to take into account local network, perceptual and brand challenges while maintaining the spirit of corporate messaging; being disruptive and resourceful with small budgets; utilizing local endorsers to foster credible brand consideration; and leveraging grassroots initiatives for community benefit and goodwill.

About the Speakers: Steve Skarsgard, Area Marketing Manager, Colorado market, joined Cricket Communications in 2009 to oversee and manage local marketing initiatives in Colorado in the spirit of the corporate message. Prior to Cricket, Skarsgard was an Account Supervisor with JWT and was with Ford Motor Company prior to that. He holds a degree in marketing from The University of New Mexico. Steve Weed, radio personality of "Slacker and Steve" on Alice 105.9, is an on-air endorser for Cricket, and will share his experience in local promotion.  

For more information or to register for the luncheon, visit www.coloradoama.com.

More information about COAMA: COAMA is the place marketers plug-in, recharge, and succeed. For 50 years, COAMA has delivered knowledge on emerging marketing trends and issues through integrated, strategic and tactical expertise. COAMA connects marketers to the right people and information to thrive in their marketing careers.

SOURCE Colorado Chapter of American Marketing Association