CHARLOTTESVILLE, Va., Aug. 7, 2012 /PRNewswire/ -- The Colorado Springs Convention & Visitors Bureau (CVB) has signed an agreement with Regatta Travel Solutions to implement their booking engine on VisitCOS.com. The goal of the project is to drive bookings to accommodations and attractions in Colorado Springs and the surrounding region through the CVB website.
"We spent quite some time talking to other CVBs and researching the available options in the market," said Tracy Kocher, Online Marketing & Publications Manager for the CVB. "We wanted a solution that would truly make an impact, and that would allow us to grow traffic, conversion and revenues for our partners. Based on what we heard from Regatta's existing customers, and our audit of other available options, the choice was clear."
"This project has a lot of potential," said Ashwin Kamlani, President of Regatta Travel Solutions. "We applaud the Colorado Springs CVB for stepping up to the plate and taking a more active approach toward attracting leisure bookings for their partners."
Colorado Springs offers more than 55 unique attractions such as Pikes Peak-America's Mountain, Garden of the Gods Park, river rafting, museums, scenic railroads and much more. Regatta Travel Solutions is quickly gaining recognition among CVBs because their technology is extremely user friendly for suppliers and consumers. Regatta also specializes in tactical online travel marketing strategies. The partnership with Regatta will enable the CVB to engage potential visitors at the moment they are ready to book. The new booking engine is expected to launch on VisitCOS.com sometime in August.
About The Colorado Springs Convention & Visitors Bureau
The Colorado Springs Convention & Visitors Bureau (CVB) is the leading marketing organization for group and leisure travel and tourism to the Colorado Springs region. The organization is dedicated to a strong national and international presence so that tourism is a primary contributor to a thriving local economy.
About Regatta Travel Solutions Inc.
Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations). DMOs that use Regatta to book travel on their sites can increase revenue for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations. Visit www.regattatravelsolutions.com for more details. Regatta Travel Solutions is an Alliance Partner of DMAI.
SOURCE Regatta Travel Solutions Inc.