DENVER, May 31, 2011 /PRNewswire-iReach/ -- timeforcake creative media inc., a Colorado web design and development company, launched its new ExpressionEngine-based website at www.timeforcake.com on May 23rd, 2011. The completely reworked website offers an improved user experience over the previous website via a refreshed and uncluttered design, easy-to-navigate portfolio, and all-new content.
"We're receiving an overwhelmingly positive response," commented Erin Pheil, owner of timeforcake. "Based on the feedback we've collected, we know visitors are especially happy with the site's organization and how it allows them to quickly and easily locate the content they care about most—whatever that may be."
timeforcake developed a unique Actual Website Results page to show potential clients proof that their work helps clients acheive their goals. The unique page combines interactivity with examples of actual results timeforcake clients have experienced ranging from improved search engine rankings to increased sales and leads to cost and time savings.
The company's portfolio has been organized into four sections: website design, logo design, print/graphic design, and web copywriting. Web copywriting is a new service the CO web design company began offering in early 2010; clients appreciate and take advantage of the new service when looking for new website content, improving the effectiveness of existing website content, tagline creation and Unique Value Proposition (UVP) development.
Joshua Petrucci, timeforcake's developer, built the new website with ExpressionEngine as its foundation. "ExpressionEngine (EE) is our Content Management System of choice," Joshua explained. "By building our site with EE as a base, we drastically reduced our site development time and simplified the overall development process. Just as importantly, we'll be able to expand and adapt the site quickly, efficiently, and cost effectively as needed in the future."
Representing yet another step forward in the company's evolution, the new timeforcake website launch also provided the official unveiling of the new copmany logo. The logo consists of clean, modern typography and the tagline: "Making websites better. Making better websites." The symbol used in the logo is a colorful, 7 piece "cake" representative of the holistic view timeforcake holds in which 7 key components are required for an effective website. The new logo replaces the previous angel-symbol and Rockwell-font logo developed nine years ago and which no longer reflected the company's focus and style.
The current iteration of timeforcake's website is the fourth that the company has had since it opened its doors in 2002. "It's definitely the most useful site of the four," commented Pheil. "We focused on what our site visitors want to learn upon arriving, and worked hard to ensure we clearly answered the common questions asked by people looking for new websites."
Company overview: timeforcake creative media, inc. offers award-winning website design, web development, and goal-oriented website strategy work. The Colorado-based company produces websites that act as effective, valuable tools that help small to mid-size businesses and organizations achieve specific goals. To learn more about timeforcake, visit them on the web at www.timeforcake.com.
Media Contact: Erin Pheil timeforcake creative media, inc., (970) 668-0709, [email protected]
SOURCE timeforcake creative media, inc.