Colorado's New "I and love and you" Brand Turns Heads and Tails

BOULDER, Colo., Aug. 27, 2012 /PRNewswire/ -- "I and love and you," a Boulder-based natural pet care brand whose products are formulated by a holistic veterinarian, announced today that it has officially launched into 26 Rocky Mountain region Whole Foods Market stores. The launch is the Company's first foray into the in-store retail market.

Led by CEO and natural pet product pioneer Marty Grosjean, "I and love and you" was co-founded in 2012 by Brendan Synnott, founder of Bear Naked granola and EVOL burritos, Chris Bentley, co-founder of Aspen Pet, and Steve Ball, former brand manager at Nestle, General Mills and Small Planet Foods.

"I and love and you" products are made with premium ingredients and are free of any artificial preservatives, colors, additives and fillers. Created in the United States in USDA-inspected facilities and sourced from the USA whenever possible, the Company's high-quality products are a new option for pet owners looking for the best offerings for their dogs and cats.

"Pet parents who shop at Whole Foods Market are already making healthy food purchases for themselves and their family members. "I and love and you" gives those buyers natural, healthy options for their extended family—their dogs and cats," said Marty Grosjean, co-founder and CEO of "I and love and you." "Pet owners looking for the very latest in health and wellness for their dog and cat can now turn to one brand for all of their pet's needs."

"I and love and you" products can be found in all Whole Foods Market locations in the Rocky Mountain region. To learn more about "I and love and you" go to: www.iandloveandyou.com.

About "I and love and you":
Fueled by espresso and a team of industry veterans and pet care experts, "I and love and you" is a new line of 55 high-quality natural pet products formulated by a holistic veterinarian. The Company's product line includes pet food, treats, vitamins and nutritional supplements, grooming care, and flea and tick protection.

For more information, contact:

Lindsay Whitcher
[email protected]
303.579.5792

SOURCE “I and love and you”