Columbus Distillery Names Agency of Record
Watershed Distillery Turns to food experts, RMD Advertising, to Support Continued Growth
COLUMBUS, Ohio, April 10, 2013 /PRNewswire/ -- RMD Advertising – a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing emerging food brands - announces the addition of another emerging food brand to its roster of clients, Watershed Distillery. An Ohio micro-distilling facility producing local spirits, Watershed Distillery will rely on RMD to grow both sales and brand awareness as well as strategic council for continued success. The campaign launched April 1, with an emphasis on targeted social media and public relations strategies.
Watershed Distillery, located in Columbus, Ohio, has become one of the newest additions to a long history of micro-distilleries in Ohio. Before Prohibition, the state of Ohio was home to many distilleries, producing flavors unique to the region. In 2010 founders and owners, Greg Lehman and Dave Rigo, brought the idea to life with the opening of Watershed Distillery. Lehman was first inspired to start a distillery, after spending time in Switzerland, by the locally produced spirits common in the area. Today the distillery is known for it's world-class Vodka, Gin and Bourbon.
RMD will apply an integrated approach utilizing public relations and social media to raise both consumer and business-to-business awareness of Watershed Distillery. "We are thrilled to have Watershed Distillery join our exceptional array of emerging food brands," said Sue Reninger, Managing Partner Brand Strategy, RMD Advertising. "Watershed Distillery is a part of Ohio history and brings a unique perspective to the table with its spirits. We look forward to sharing the brand with a growing number of brands lovers – and to helping them continue to grow exponentially."
RMD is a fully integrated brand strategy, advertising, marketing, public relations and social media agency in Central Ohio, rooted in creative logic. As an agency specializing in growing and emerging food brands, RMD serves a variety of clients including Panera Bread, T.G.I. Friday's, Allens, Inc., Rudolph Foods, Bil-Jac Foods, Tandoor Chef, and Dei Fratelli. RMD is bold about the fact that a sharp focus on creativity, smart solutions and a passion for building brand business sets it apart as the strongest agency in the Midwest.
SOURCE RMD Advertising
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