Comcast Launches NEO Cricket in California

PHILADELPHIA, Nov. 30, 2010 /PRNewswire/ -- Comcast Corporation, one of the nation's leading providers of entertainment, information and communication products and services, announced the launch of the world's first 24-7 cricket channel, NEO Cricket, in California, beginning December 1.  NEO Cricket will bring Comcast customers in Northern and Central California live coverage of all international and domestic cricket matches played in India, as well as other premium events like the Asia Cup and a number of award-winning original productions.

NEO Cricket can be found on Channel 339 as part of the A-La-Carte service level in most of Comcast's California systems, including: Alameda, Chico, Davis, Fremont, Fresno, Grass Valley, Half Moon Bay, Lodi, Los Banos, Marysville, Modesto, Monterey, Merced, Oakland, Oroville, Placerville, Roseville, Sacramento, San Francisco, San Jose, Santa Rosa, Stockton, Tracy, Tulare, Vacaville, Visalia and Yuba City.

"Comcast is the first cable provider to bring a 24-7 cricket offering to U.S. cricket fans," said David Jensen, Vice President of Content Acquisition, Comcast.  "Comcast is committed to working with diverse and independent program providers, like NEO Cricket, to deliver multicultural offerings that reflect the wide-ranging interests of our customers."

"NEO Cricket is the world's first cricket-only channel and through its dedication to cricket and high quality programming has redefined what it means to be a cricket television channel.  We are bringing NEO Cricket to cricket fans around the world and this agreement marks the first step in our efforts to reach the U.S. market," stated Prasana Krishnan, Director, NEO Broadcast America, Inc.

Over the next few months, NEO Cricket will showcase more India international and domestic cricket, including India vs. Australia series; the India vs. New Zealand series; the Challenger Series; Irani Trophy; Ranji Trophy Premier Cup for Vijay Hazare Trophy and All Star Series for the Deodhar Trophy.

NEO Cricket will also feature an impressive lineup of custom produced programming including the number one sports show in India Dial C for Cricket, a Cricket daily interactive call-in show; the number one sports update show Sportzone; along with must-watch shows like Baat and Bowl, Jaye He, Ballebaaz, Tour Diary, Run and Chase, Cricket Tarka Maarke, Encounter and Once More.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services.  With 22.9 million video customers, 16.7 million high-speed Internet customers, and 8.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, 11 regional sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net).  Comcast also has a majority ownership in Comcast-Spectacor, which owns two professional sports teams, the Philadelphia 76ers NBA basketball team and the Philadelphia Flyers NHL hockey team, and a large, multipurpose arena in Philadelphia, the Wells Fargo Center, and, through Global Spectrum, manages other facilities for sporting events, concerts and other events.

About NEO Broadcast America, Inc.

NEO Broadcast America, Inc owns and operates the NEO Cricket channel in the USA.  NEO Cricket is the world's first cricket centric TV channel and showcases the BCCI Indian cricket rights comprising all Indian bilateral international cricket matches played in India (including ODI's, T20 and Test matches), the Indian domestic cricket season, the Asia Cup and a host of other cricket centric programming shows.

SOURCE Comcast Corporation