Comcast Sports Group and OneTwoSee™ Partner to Launch a Second Screen Application to Enhance Local Broadcast Coverage of MLB Games
In-Game, Audience Driven Application now Available in Bay Area, Chicago, New York and Philadelphia
30 Apr, 2012, 11:16 ET
PHILADELPHIA, April 30, 2012 /PRNewswire/ -- Comcast Sports Group, part of the NBC Sports Group, and OneTwoSee™ a national leader in the creation, deployment and management of new social TV solutions, launch an in-game, audience participation application for Comcast Sports Group's coverage of Major League Baseball games on Comcast SportsNet Philadelphia (Phillies), SNY (Mets), Comcast SportsNet Chicago (Cubs and White Sox), Comcast SportsNet Bay Area (Giants) and Comcast SportsNet California (A's).
The new web application, In Game Live, which is free to all users, is now available on Comcast SportsNet websites during all televised broadcasts.
In Game Live offers fans an interactive, social media rich, second-screen experience that is designed to complement the on-air broadcast, and includes pitcher/hitter statistics, live trending Twitter and Facebook components, and user-generated photos and comments. In Game Live participants get an online companion viewing experience that enhances the local television coverage with:
- Head-to-head statistical match-ups for pitchers and hitters
- Breaking Comcast SportsNet/SNY team and local sports news
- In-game statistical analysis
- Trending player coverage from Facebook and Twitter
- Fan photos
"Launching this application in partnership with Comcast Sports Group is the culmination of tireless efforts over the past two years by our entire team to bring this concept to reality," said Chris Reynolds, Cofounder and CEO, OneTwoSee™. "This new application lets fans interact with a community of like-minded fans during games and see the latest stats as if they were sitting in the broadcast booths."
In addition to providing users with a complete social and statistical experience, Comcast SportsNet advertisers can take advantage of the unique sponsorship opportunity that showcases them as the exclusive advertiser for the entire platform.
"We know that the majority of our viewers are looking at any number of devices during our live telecasts," said Eric Grilly, executive vice president and chief digital officer, Comcast Sports Group. "Offering our audience a complementary second-screen experience that includes great stats and creating a new, relevant community to interact with during the game, serves to make our coverage more engaging and entertaining. This product helps enhance our coverage and deliver exposure and value to our sponsors."
The application, which launched on April 12, is available on the following websites:
- Bay Area – www.csnbayarea.com
- California – www.csncalifornia.com
- Chicago – www.csnchicago.com
- New York – www.sny.tv
- Philadelphia – www.csnphilly.com
For more information on the application or to inquire about advertising opportunities please contact David Fitzpatrick – [email protected]
About Comcast Sports Group
Comcast Sports Group, part of the NBC Sports Group, consists of 14 local networks that deliver 2,400 sporting events annually and breaking news and analysis to more than 50 million cable and satellite homes. Comcast Sports Group's networks are: Comcast SportsNet Bay Area, Comcast SportsNet California, Comcast SportsNet Chicago, Comcast SportsNet Houston, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, Comcast SportsNet Northwest, Comcast SportsNet Philadelphia, SNY, CSS and Comcast Sports Southwest. Comcast Sports Group also manages NECN (New England Cable News), the nation's largest regional news network, and The Comcast Network, based in Philadelphia and Washington, which delivers community-oriented programming. For more information, visit ComcastSportsNet.com.
OneTwoSee™ is a Philadelphia based interactive television company that has created a B2B platform for television broadcasters and producers allowing them to deliver a rich interactive television experience to their viewing audience through their connected devices. The platform bridges what you are watching on TV by making the experience interactive through your connected device.
For more information on OneTwoSee™, please visit www.onetwosee.com
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