TROY, Mich., June 11, 2012 /PRNewswire/ -- The Hocking Media Group, a media buying and planning agency, and Comerica Incorporated, one of the top 25 banking companies in the U.S., today announced Hocking Media Group will handle broadcast media buys nationally and provide strategic marketing planning services for the financial services company.
"We are very excited to work with Comerica to maximize the market impact of its broadcast dollars and help increase their outreach and communications efforts to businesses and consumers," said Kara Hocking, principal, Hocking Media Group.
"The staff at Hocking Media has broad experience in the financial services industry. Combined with their media buying expertise, they are uniquely qualified to provide the professional guidance to help Comerica continue to broaden awareness of our products and services," said Mary Jo Weiss, Marketing Director at Comerica.
About Hocking Media Group
Hocking Media Group (http://hockingmedia.com) was founded by Kara Hocking and specializes in helping companies increase their marketing effectiveness by re-engineering the way they connect with customers in today's complex and highly fragmented media environment. Additional marketing services include sports and sponsorship contract negotiations and management. Other Hocking Media Group clients include Belle Tire, Eastern Michigan University, Macomb Community College, Genisys Credit Union, Modernistic and others.
Comerica Incorporated is a financial services company headquartered in Dallas, Texas, and strategically aligned by three business segments: The Business Bank, The Retail Bank, and Wealth Management. Comerica focuses on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico. Comerica reported total assets of $62.6 billion at March 31, 2012. To receive e-mail alerts of breaking Comerica news, go to http://www.comerica.com/newsalerts.
Hocking Media Group
Kara Hocking, principal
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SOURCE Hocking Media Group