Comfort & Harmony™ Simplifies the Swaddling Chaos

ATLANTA, Aug. 12, 2014 /PRNewswire/ -- Comfort & Harmony™ introduces The Swaddle Shop™, simple sleep solutions in a collection of five swaddle products. To simplify the world of swaddles, Comfort & Harmony devised the easiest, most enlightened swaddle solutions featuring a color-coded buyer's guide, their Top Down Bottom Up Zipper^TM  to secure the patented peanut shape and exclusive BebeFlex Fabric^TM for a perfect fit.  Comfort & Harmony swaddles help everyone sleep like a baby.

"In our research, we've seen so many new moms look at a wall of swaddle options in confusion," said Comfort & Harmony's product manager Alyson Edson. "So we thoughtfully designed our Swaddle Shop with a straightforward approach to find baby's sleep solutions. We've not only made a simpler, more sophisticated swaddle, we've also simplified the shopping process, similar to shopping for jeans. We identify our style groups and features to select the swaddle for baby's needs. Plus our swaddles have a perk – you don't have to worry about fit."

Newborn babies often wiggle or jerk themselves awake, preventing a full night's sleep. In partnership with Woombie^® creator, Karen Barski, a mom of five and seasoned nurse, The Swaddle Shop swaddles' unique peanut design is the ideal shape to keep baby's arms in place with plenty of room for their hips and legs. All Comfort & Harmony sleep solutions offer a signature Top Down Bottom Up Zipper that opens from both the top and bottom of the swaddles, making diaper changes simple, no wrapping or rewrapping required.

Every swaddle from Comfort & Harmony is made with an exclusive BebeFlex Fabric with 4-way stretch for the best fit that is just snug enough.  Edson said, "We searched a long time for the absolutely perfect fabric for our swaddles and didn't rest until we found BebeFlex. It'll stand out when you try it." 

The Swaddle Shop offers four swaddles and one sleeping bag that can be swapped depending on baby's sleep style and age, ranging from 0 to 18 months.

Identified by the color purple, the All Bundled Up^TM options are designed for newborn babies when their sleep is most stationary. The Perfect Peanut™ swaddles are ideal for babies who require a snug fit, while the Peanut Air™ has BebeAir Mesh Vents^TM for additional airflow, which helps keep babies cooler.

If baby needs a little more freedom, the I Wanna Wiggle^TM options, identified by the color blue, provide two transitional, multiuse swaddle choices with the Peanut Convertible^TM and Peanut Leggies^TM. Peanut Convertible retains all the benefits of the Perfect Peanut with optional armholes that can be opened easily. Peanut Leggies is a leg-free swaddle for more flexibility and can be worn safely in 3-point harness bouncers and sleepers.

For even more room, look for green, which identifies the Peanut Sleeping Bag^TM that replaces loose bedding for babies who don't prefer swaddling or have already transitioned out.  

Available in select Target stores and at multiple online retailers including: Amazon.com, Target.com, Walmart.com and Buybuybaby.com, the collection ranges from $14.99 to $21.99. The Swaddle Shop assortment comes in eight fashionable styles including Restful Raindrops™ and All in a Row Duckies™. The product line is designed for babies aged 0 to 18 months and 5 to 28 pounds.   

To learn more about The Swaddle Shop™ from Comfort & Harmony, visit TheSwaddleShop.com.

About Comfort & Harmony
The Comfort & Harmony brand provides sleep and baby care solutions designed to exceed baby's comfort needs while appealing to mom's discerning sense of style. From the Mombo™ nursing pillow to Cozy Cart Covers™, every Comfort & Harmony product incorporates nurturing features, such as ergonomic designs and plush fabrics that are baby inspired and mom desired.

Comfort & Harmony is part of the Kids II, Inc. family of brands. To learn more, visit comfortandharmony.com.

About Kids II^®, Inc.
Kids II has a 40-year history of inventing and reinventing baby and infant toys and gear and has quickly become one of the world's fastest growing baby product companies. Driven by innovation and a comprehensive brand portfolio, Kids II designs, markets and distributes more than 400 unique baby and infant products, launching 125 new products a year, across the globe. The brand portfolio strength runs deep under the Kids II umbrella, which includes Ingenuity™, Comfort & Harmony™, Bright Starts™, Baby Einstein™, Disney Baby™, Oball™ and Taggies™. Kids II spans the globe by selling products in more than 70 countries and maintains 11 global offices, including international affiliate operations in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa to manage its global operations. To learn more, visit kidsii.com.

SOURCE Kids II, Inc.