
Comfortable, Skin-nourishing Alternative to Shapewear Now at Target
Buttery soft Miracle Toning Skin-Eez Skincarewear soothes and controls without restricting movement or circulation
SUDBURY, Mass., June 1, 2015 /PRNewswire/ -- Denim is so "yesterday." Today women of all shapes and ages prefer the comfort and ease of leggings and camis. Michelle Moran, the Founder and CEO of Skin-Eez, anticipated this trend and has already taken it to a whole new level. This month, her woman-owned company is launching Miracle Toning Skin-Eez Skincarewear at Target.com and select Target stores across the country.
Photo - http://photos.prnewswire.com/prnh/20150601/219794
Made in the U.S., Miracle Toning Skin-Eez Skincarewear garments are seamless and made with buttery soft fabrics that provide light-to-moderate compression. They soothe, tone and control, without restricting the body's movement or circulation. Even more unique, the woven Skin-Eez fabrics continuously deliver healthy cosmetic ingredients to the skin as they are worn.
Moran's passion is to encourage women to honor their bodies, so that they feel beautiful. "Skin-Eez glides over the curves of any body type," she says. "Everyone looks great in it, because it has a wonderful stretch. The smart fabric is so soft that you can sleep, work or exercise in it."
Her creation is revolutionizing the apparel industry. Each garment in the Miracle Toning Skin-Eez Skincarewear line is infused with microcapsules of high-end, anti-aging ingredients such as rose hip oil, Shea butter, caffeine, apricot kernel oil and retinol that are continuously delivered to the skin as they are worn.
The feel-good Miracle Toning Skin-Eez Skincarewear garments that are now available at Target.com and select Target stores include:
- Boy shorts: Ideal to wear to the gym or yoga studio, or as sleepwear.
- Thigh shapers: Great to wear under dresses because they move with you.
- Camisole: A must-have lacy style for every woman's wardrobe.
- Reversible footless tights: These can be worn underneath a dress or skirt.
- Capris: Can be worn underneath a dress or skirt; or even by themselves.
Each item's unique skincare benefits can be replenished after 10 washings with a special Miracle Toning Skin-Eez Garment Spray.
"I wanted to create a product that helps women look good and that also feels good on their skin," says Moran. "Miracle Toning Skin-Eez Skincarewear is the future of shapewear. We only see this category getting bigger as people incorporate these garments into their wardrobes as sleepwear, active wear and everything in between."
Go to www.Target.com to experience the future of skincarewear, and to start enjoying a fresh, out-of-the-spa feeling all day long.
Media Note: Video footage and product shots are available upon request.
PRESS CONTACT:
Nancy Michaels
617-905-4711
Biography: Michelle Moran
Michelle Moran is an established entrepreneur with more than 15 years of apparel industry experience. She is a recognized leader in promoting social causes through fashion.
In 2007, recognizing the enormous potential for cosmetotextile applications in the North American apparel market, Michelle developed her newest line – Skin-Eez® Skincarewear® – which uses patented microencapsulation technology to deliver natural cosmetic ingredients to firm, tone and slim while wearing Skin-Eez®. Her vision arrived from the experienced she had while wearing post-surgery compression garments recommended by her doctor. Realizing how uncomfortable and painful the garments made her feel, she knew that the industry would benefit from cosmetotexiles. Skin-Eez is changing the expectations that women have of their clothing by offering items, from post-surgery undergarments that promote wellness, to everyday shapers, and active wear that contour and slim the body, while delivering moisturize onto the skin.
With women's fast-paced lifestyles of family life and managing a career, Skin-Eez® Skincarewear® is there to care for women's skin all day and night just by wearing the garments we love every day.
Previous ventures for Ms. Moran consisted of launching Legends and Heroes in 1997, which combined the development of several top-selling fashion lines and forming licensing relationship with major professional athletes and entertainers including Roger Staubach, Richard Petty, the Tiger Woods Foundation and Elvis Presley Enterprises.
In 2004, Ms. Moran started a small T-shirt company based on a big idea: combining fashion and retail to promote social change, not just on special occasions, but 52 weeks a year and donating a portion of each sale to nonprofits. Some of these nonprofits were N' SYNC's "Challenge for The Children" and the Magic Johnson Foundation.
Just prior to Skin-Eez Skincarewear® Michelle launched the Pink Ribbon Collection in 2005, a line of comfortable clothing for active women who were passionate about health & fitness. It was in 2006 that Michelle was asked to partner with First Lady Bush's "Red Dress" nationwide campaign defining the new symbol of wellness and early detection for Heart Disease at Saks Fifth Avenue and Marshall Fields. Portions of every sale were donated to provide cholesterol tests for women in need. This was the catalyst for Michelle's interest in cosmetotextiles.
SOURCE Skin-Eez Skincarewear
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