Commerce Media Has Entered a New Era and IAB's Connected Commerce Summit Is Where It's Being Defined

Principal Sponsor TikTok will take stage alongside presenters including Best Buy Ads, Costco Wholesale, DoorDash, Expedia, Grocery TV, IPG Mediabrands, Liquid Death, Sam's Club Member Access Platform, The Coca-Cola Company, and more

NEW YORK, Aug. 6, 2025 /PRNewswire/ -- The commerce media landscape has continued to evolve, transforming from isolated retail media networks into a fully integrated ecosystem where retailers, publishers, marketplaces, and social platforms converge to create seamless shopper experiences. As this new era reshapes how brands connect with consumers, the Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, will host its third annual IAB Connected Commerce Summit on Tuesday, September 9, in New York City.

Convening brands, agencies, platforms, media buyers, and innovators who are defining the future of retail, media, and technology, the 2025 IAB Connected Commerce Summit delivers the fresh perspectives, expert insights, and actionable strategies needed for success in today's converging ecosystem.

"Commerce media isn't a silo anymore. It's at the center of how brands grow," said David Cohen, CEO, IAB. "What we're seeing is brands, platforms, publishers, and retailers coming together in ways that just weren't happening a few years ago. The demand for better performance, better measurement, and greater personalization is driving the ecosystem forward. At IAB, we're working with the industry to build an interoperable commerce-driven future. That means shared definitions, planning tools, and measurement standards that make it easier to scale. We are helping brands, publishers, and platforms set themselves up to win for the long run."

From next-gen attribution and AI agents to full-funnel shopper experiences and in-store digitization, the summit will tackle:

• Smarter Measurement: How next-generation attribution models and first-party data are cutting through measurement fatigue to unlock smarter investment decisions
• From Swipe to Shelf: Explore how interactive ads, shoppable content, and in-store innovation are transforming engagement into real-time transactions
• AI's Impact on Commerce Media: Examine how AI and automation are fueling personalized, predictive, and scalable commerce media experiences
• Commerce Meets Culture: Address how brands are aligning authenticity, resale, and value-driven strategies to meet next-generation shopper expectations

"We're entering a new era in digital advertising where every company is considering commerce media as a business imperative," said Collin Colburn, Vice President, Commerce & Retail Media, IAB. "As commerce media expands into marketplaces, shoppable media, in-store activation, and AI-powered personalization, we're seeing unprecedented convergence that demands new approaches to strategy and measurement. At this year's Connected Commerce Summit, we're addressing the operational and long-term challenges our industry faces while exploring the data-driven investment strategies that will accelerate innovation in commerce today."

Speakers and moderators include senior leaders from Acadia, Best Buy Ads, Boiron, Broadsign, Chalice Custom Algorithms, Colosseum Strategy, CommerceNext, Costco Wholesale, DoorDash, dunnhumby, EnsembleIQ, Expedia, Experian, Grocery TV, Horizon Commerce, Intuit, IPG Mediabrands, JPMorgan Chase & Co, Liquid Death, Mortgage Solutions, Nestlé Health Science U.S., Once Upon a Farm, Open Gate Consulting, Pacvue, Pinterest, Retail Media Breakfast Club, Salt XC, Sam's Club Member Access Platform, The Coca-Cola Company, TikTok, The Drum, The Trade Desk, United Airlines, and more.

*All times are in EST; Speakers and timing are subject to change. For up-to-the-minute agenda, refer to the IAB website as sessions are still being added: https://www.iab.com/events/2025-iab-connected-commerce-summit/#agenda

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

SOURCE Interactive Advertising Bureau (IAB)