News from interactive advertising bureau (iab) A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Sep 13, 2023, 08:30 ET More than Half of Retail Media Networks Advertisers are Reallocating Budgets to RMNs, According to New IAB Study

Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB)...

Aug 16, 2023, 08:30 ET IAB Announces Two Executive Additions: Amanda Richman, Former CEO of Mindshare and Wavemaker, Joins as Executive in Residence and Piya Mehra Joins as Chief of Staff

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today that Amanda Richman has joined as...

Jul 26, 2023, 08:30 ET IAB Embraces the Complexity of Commerce and Retail Media; Launches New Event: IAB Connected Commerce Summit: Retail Reimagined

In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB...

May 11, 2023, 08:30 ET 2022 Podcasting Ad Revenue Up 26% YoY; Revenues to More than Double by 2025 to $4B According to IAB's U.S. Podcast Advertising Report

Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB's ...

May 03, 2023, 08:30 ET 2022 U.S. Digital Video Ad Spend Grew Twice As Fast As Digital Media Overall, Projected to Hit $55.2B in 2023, According to IAB's 2022 Video Ad Spend & 2023 Outlook Report

Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023, according to IAB's...

Apr 12, 2023, 08:30 ET Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022 According to the IAB Internet Advertising Revenue Report

After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. That's according to...

Apr 06, 2023, 08:30 ET IAB Announces Agenda for 2023 IAB Podcast Upfront

On May 11, 2023, leading audio and podcast companies are joining the 2023 IAB Podcast Upfront for another year to showcase the power of podcasts. The ...

Mar 30, 2023, 08:30 ET IAB Unveils Agenda for 2023 IAB NewFronts

Advancements in streaming and digital media continue to provide consumers with exceptional viewing experiences. With a four-day series of exclusive...

Mar 21, 2023, 10:43 ET IAB Public Policy & Legal Summit 2023 Live in Washington, D.C.

WHAT: The Interactive Advertising Bureau (IAB) assembles leaders in advertising, media, technology, and government to discuss the latest policy and...

Mar 15, 2023, 08:30 ET Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising

After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be...

Mar 08, 2023, 08:30 ET New IAB Study Reveals Five Misperceptions About Video Game Advertising

Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of...

Feb 16, 2023, 12:00 ET Back by Popular Demand: IAB Brings the Advertising and Gaming Ecosystems Together with "IAB PlayFronts 2023"

Digital gaming is growing exponentially, and it does not plan to slow down anytime soon. Advertising revenue in gaming across mobile, digital video,...

Jan 24, 2023, 08:30 ET Data Clean Rooms are Now Essential for Audience Insights, Measurement, and Data Activation According to IAB State of Data Report

The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms...

Jan 22, 2023, 12:00 ET IAB Board of Directors Announces Alysia Borsa, Chief Business Officer and President of Lifestyle at Dotdash Meredith as New Board Chair

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa, Chief...

Jan 12, 2023, 08:30 ET IAB Announces Full Agenda for its Annual Leadership Meeting Jan. 22-24 in Marco Island, Florida

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled the final schedule for its Annual Leadership...

Dec 14, 2022, 08:30 ET IAB Hires Industry Veteran Pam Zucker as SVP, Chief Strategy Officer, to Lead IAB's Thought Leadership Engine Including Centers of Excellence and Research Team

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced two new additions to its senior team –...

Dec 07, 2022, 08:30 ET IAB Unveils Reimagined Events Schedule for First Half of 2023

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half...

Nov 15, 2022, 08:30 ET IAB Challenges FTC "Commercial Surveillance" Rulemaking for Digital Advertising

The Federal Trade Commission (FTC) is flouting Congress and its own rules with an Advanced Notice of Proposed Rulemaking (ANPR) that could severely...

Sep 29, 2022, 08:30 ET IAB Brand Disruption Summit Program Unveiled, Taking Place In-Person Oct. 11-12 in NYC

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced top sessions for this year's IAB Brand...

Sep 13, 2022, 08:30 ET The Looming Peril Isn't Cookies. It's Legislation.

The state of data will be significantly impacted by new state privacy laws coming into effect in 2023 and legislation that may be enacted in other...

Aug 18, 2022, 08:30 ET IAB Unveils Agenda for IAB Audience Connect: Find. Engage. Measure. Optimize., Taking Place In-Person Sept. 13-14 in NYC

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the final schedule for this year's IAB...

Jul 19, 2022, 07:30 ET IAB Unveils Ambitious Events Schedule for the Remainder of 2022 and 2023 Annual Leadership Meeting

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of thought leadership events...

May 09, 2022, 08:30 ET U.S. Podcast Advertising Revenue Hits $1.4 Billion in 2021

The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X...

May 02, 2022, 08:30 ET Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022, According to IAB's 2021 Video Ad Spend and 2022 Outlook Report

Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad ...

Apr 14, 2022, 08:30 ET IAB Unveils Agenda for 2022 IAB NewFronts and 2022 IAB Podcast Upfront

Streaming puts consumers fully in control of everything they see and hear. The 2022 IAB NewFronts and 2022 IAB Podcast Upfront come at a pivotal...