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May 09, 2022, 08:30 ET U.S. Podcast Advertising Revenue Hits $1.4 Billion in 2021

The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X...

May 02, 2022, 08:30 ET Digital Video Ad Spend Increased 49% in 2021 and Expected to Reach Nearly $50 Billion in 2022, According to IAB's 2021 Video Ad Spend and 2022 Outlook Report

Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad ...

Apr 14, 2022, 08:30 ET IAB Unveils Agenda for 2022 IAB NewFronts and 2022 IAB Podcast Upfront

Streaming puts consumers fully in control of everything they see and hear. The 2022 IAB NewFronts and 2022 IAB Podcast Upfront come at a pivotal...

Apr 12, 2022, 08:30 ET Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report

As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released "IAB Internet Advertising...

Mar 10, 2022, 10:00 ET Gaming Takes Center Stage: IAB Unlocks the Power of Gaming with "IAB PlayFronts," a First-of-its-Kind In-Person Event for Media Buyers and Brand Marketers to Access the Latest in Gaming

Gaming is larger than the movie and music industries combined, yet ad spending in gaming is a fraction of time spent with the platform. By the end of ...

Feb 08, 2022, 08:00 ET IAB Warns of Measurement Blackout

IAB's State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising...

Feb 07, 2022, 14:00 ET Krishan Bhatia, President & Chief Business Officer of NBCUniversal, Named Chair of IAB Board of Directors

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has elected Krishan Bhatia,...

Jan 20, 2022, 12:01 ET IAB Unveils Agenda for its Annual Leadership Meeting Taking Place Feb. 7-10 in NYC

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry...

Dec 20, 2021, 08:30 ET IAB Taps Amazon Public Policy Pro to Lead Public Policy Group

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today that Lartease Tiffith has been named...

Dec 16, 2021, 08:48 ET IAB Expands General Membership to Include Advertising and Media Agencies

IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as...

Dec 08, 2021, 08:30 ET IAB Expands Diversity, Equity, Inclusion Initiatives with Launch of First Digital Media Apprenticeship Program

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media...

Dec 02, 2021, 08:30 ET IAB Unveils Ambitious Events Schedule for First Half of 2022

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of thought leadership and...

Nov 16, 2021, 08:30 ET IAB Unveils Assessment of State of Compliance for CTV and OTT to Prepare for Looming CPRA Regulation

In 2023, the California Consumer Privacy Rights Act (CPRA) will go into effect. To help companies serving the Connected TV (CTV) and over-the-top...

Nov 08, 2021, 11:35 ET Brand Disruption 2022: The IAB Annual Report On The Evolving Consumer Ecosystem

The COVID-19 pandemic has permanently reshaped the U.S. consumer economy. An overwhelming majority of American consumers are experimenting with new...

Nov 01, 2021, 08:30 ET IAB Announces Two Executive Additions, Libby Morgan and Sheila Buckley, to Continue Industry Growth and Momentum into 2022

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today that Libby Morgan has been named SVP, Chief...

Oct 21, 2021, 08:30 ET IAB Unveils 2021 Brand Disruption Summit Agenda

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced the agenda for its annual IAB Brand Disruption...

Oct 15, 2021, 08:00 ET IAB and PwC Study Finds Digital Advertising Ripe for Reinvention to Meet Consumer Expectations

Six months after its first study, PwC and IAB, the digital media and marketing trade association, have partnered again with industry thought leaders...

Sep 21, 2021, 08:30 ET IAB Announces World's Largest Gathering of DTC & Startup Brand Leaders

IAB, which invented the concept of the "Direct Brand Economy" and convened the world's first leadership conference for disruptor brand founders and...

Aug 18, 2021, 08:30 ET IAB Announces Final Agenda for its Fall Events Series - IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its first ever IAB...

Jul 22, 2021, 08:30 ET IAB Releases Cross-Jurisdiction Privacy Project Compendium and Legal Specifications

Today, IAB's Legal Affairs Council has released its Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled "Privacy Laws & Digital Advertising: ...

Jul 20, 2021, 08:30 ET IAB Fall Event Series Brings Together Industry Leaders in Audio, Video, Privacy, Data, and More

As 2022 approaches, the entire digital ecosystem is getting ready for an economy that's rebuilding and rebounding. "As we work to define the new...

May 12, 2021, 08:30 ET U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023

According to IAB's U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) and released at the IAB 2021 Podcast Upfront,...

May 04, 2021, 08:30 ET Connected TV is the Driving Force in 2020 Digital Video Advertising Spend

Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV...

Apr 21, 2021, 08:30 ET Veteran Journalist and co-host of Add To Cart, SuChin Pak, to Host IAB 2021 Podcast Upfront "Listen Up!"

IAB today announced veteran journalist SuChin Pak will host this year's virtual IAB 2021 Podcast Upfront "Listen Up!" from May 11-13. With more than...

Apr 07, 2021, 11:00 ET IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts

As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience....