News from interactive advertising bureau (iab) A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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08:30 ET IAB Adds Veteran Marketer Carryl Pierre-Drews to Leadership Team and Bolsters Public Policy with the Addition of Jeff Murray

Interactive Advertising Bureau (IAB) announced today that Carryl Pierre-Drews has been named Senior Vice President of Marketing and Communications...

Feb 18, 2021, 08:30 ET IAB Announces Final Agenda for its Annual Leadership Meeting from March 8-12

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry...

Feb 04, 2021, 08:30 ET IAB Annual Leadership Meeting Unveils New Speakers from Adidas, m/Six, Roku, Snap Inc., Triller, and More

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that Snap Inc. Co-Founder and CEO Evan...

Jan 14, 2021, 10:30 ET IAB's 2021 Annual Leadership Meeting Drives the Marketing Industry's Great Reset

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today invited industry leaders to come together at their ...

Dec 10, 2020, 08:00 ET IAB Announces 2021 NewFronts

Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today that the 2021...

Nov 09, 2020, 12:30 ET IAB's 2021 Brand Disruption Report Reveals COVID-19 Acceleration of Key Trends

Eight months in quarantine have accelerated the United States' transition to a "storeless" Direct Brand Economy five times faster than pre-pandemic...

Oct 30, 2020, 10:00 ET IAB Study Finds That Brands Benefit from Advertising Within News

News has always played a critical role in the lives of consumers. In 2020, the importance of timely, trusted news was amplified as everyone sought...

Oct 29, 2020, 13:41 ET IAB U.S. Responds to IAB France's Antitrust Complaint Against Apple

Globally, IAB comprises 47 National and Regional IABs, which are independently governed associations that make decisions about membership, practices, ...

Oct 20, 2020, 11:00 ET Paris Hilton and M13 Founder Carter Reum Headline IAB Brand Disruption Summit 2020

Global celebrity Paris Hilton and Carter Reum, the M13 co-founder and investor in consumer juggernauts such as Lyft, Ring, and Rothys will open IAB's ...

Sep 22, 2020, 12:00 ET IAB Unveils Schedule for the Reach Conference

IAB today announced the full lineup for its IAB Reach Conference (September 29 to October 1). Taking place over three-days and part of IAB's Audience ...

Sep 10, 2020, 10:00 ET IAB Announces "Audience Week," a First-of-its-Kind Virtual Event to Recognize Planning and Buying in a Time of Change

For the first-time, IAB will host Audience Week, a series of virtual events from September 29 to October 2 that will feature programming across...

Sep 09, 2020, 05:00 ET IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today the...

Sep 01, 2020, 10:00 ET Actress and Comedian Franchesca Ramsey to Host IAB Podcast Upfront 2020

IAB today announced actress and comedian Franchesca Ramsey will host this year's virtual IAB Podcast Upfront 2020 from September 9 to September 11....

Jul 21, 2020, 14:00 ET IAB Reveals Podcast Upfront 2020 Presenters

IAB Podcast Upfront returns this year from September 9 to 11, showcasing the newest in digital audio from over 20 major presenters. For the first...

Jul 13, 2020, 12:00 ET US Podcast Ad Revenues Near $1B, According to IAB

U.S. podcast advertising revenues near $1 billion in 2020, according to the fourth annual IAB Podcast Advertising Revenue Report prepared by PwC. The ...

Jun 23, 2020, 13:00 ET Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

2020 has been one of the most challenging years for the advertising sector since the Great Recession of 2008. However, among all the paused and...

Jun 17, 2020, 15:10 ET IAB NewFronts Unveils Final Schedule

On June 22-26, more than 8,500 pre-registered media buyers and other advertising and media participants will tune into the first-ever virtual IAB...

May 14, 2020, 10:00 ET IAB NewFronts Announces Schedule

This year's reimagined IAB NewFronts (June 22-26) comes during a time of a vast reset and reinvention of audience behavior. In response to this major ...

Mar 17, 2020, 08:30 ET IAB Names Brad Berens Editor-in-Chief and SVP

The Interactive Advertising Bureau (IAB) today announced that Brad Berens has been named Editor-in-Chief and SVP. In the newly created role, Berens...

Mar 10, 2020, 11:00 ET IAB Names David Cohen President

The Interactive Advertising Bureau (IAB) today announced that David Cohen has been named President, the number two position at the influential...

Feb 27, 2020, 14:00 ET IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

This year's IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now...

Feb 10, 2020, 16:00 ET IAB "250 Brands to Watch" Identifies the Most Disruptive U.S. Direct-to-Consumer Brands and Services

Now in its third year, IAB has unveiled the most disruptive, influential DTC brands. More than 3,500 brands were analyzed before IAB narrowed the...

Feb 10, 2020, 13:00 ET The 2020 IAB Annual Meeting: IAB Introduces Project Rearc: "Urgent Need to Put Consumers at the Center of Everything We Do."

IAB, the digital media and marketing trade association, today called on the entire marketing-media ecosystem to "rearc" digital marketing to...

Feb 09, 2020, 20:05 ET Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

IAB, the national trade association for the digital media and marketing industries, today announced that it has elected Troy Young, President of...