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Retail Media was one of the fastest growing U.S. advertising channels in 2022, according to a new report by the Interactive Advertising Bureau (IAB)...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today that Amanda Richman has joined as...
In response to the evolving consumer shopping habits and the increasing convergence of online and offline retail, IAB has introduced the IAB...
Podcasting continues to be one of the fastest growing digital channels, growing two times faster than digital advertising overall, according to IAB's ...
Digital video advertising spend increased 21% in 2022 to $47.1B and is projected to rise an additional 17% to $55.2B in 2023, according to IAB's...
After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. That's according to...
On May 11, 2023, leading audio and podcast companies are joining the 2023 IAB Podcast Upfront for another year to showcase the power of podcasts. The ...
Advancements in streaming and digital media continue to provide consumers with exceptional viewing experiences. With a four-day series of exclusive...
WHAT: The Interactive Advertising Bureau (IAB) assembles leaders in advertising, media, technology, and government to discuss the latest policy and...
After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be...
Two out of every three Americans play video games through various platforms (ESA, 2022), and gaming is third only to TV and social media in terms of...
Digital gaming is growing exponentially, and it does not plan to slow down anytime soon. Advertising revenue in gaming across mobile, digital video,...
The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has named Alysia Borsa, Chief...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today unveiled the final schedule for its Annual Leadership...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced two new additions to its senior team –...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half...
The Federal Trade Commission (FTC) is flouting Congress and its own rules with an Advanced Notice of Proposed Rulemaking (ANPR) that could severely...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced top sessions for this year's IAB Brand...
The state of data will be significantly impacted by new state privacy laws coming into effect in 2023 and legislation that may be enacted in other...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the final schedule for this year's IAB...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of thought leadership events...
The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X...
Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad ...
Streaming puts consumers fully in control of everything they see and hear. The 2022 IAB NewFronts and 2022 IAB Podcast Upfront come at a pivotal...
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