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The explosive revenue growth of podcast advertising reached a new high in 2021, racing well past the $1B mark to $1.4B. Podcast advertising grew 2X...
Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad ...
Streaming puts consumers fully in control of everything they see and hear. The 2022 IAB NewFronts and 2022 IAB Podcast Upfront come at a pivotal...
As digital media consumption continues to grow, advertising dollars are following fast. According to the newly released "IAB Internet Advertising...
Gaming is larger than the movie and music industries combined, yet ad spending in gaming is a fraction of time spent with the platform. By the end of ...
IAB's State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising...
The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that it has elected Krishan Bhatia,...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today that Lartease Tiffith has been named...
IAB today announced that its board has approved Agency General Membership to all Advertising Agencies, with the same voting rights and privileges as...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of thought leadership and...
In 2023, the California Consumer Privacy Rights Act (CPRA) will go into effect. To help companies serving the Connected TV (CTV) and over-the-top...
The COVID-19 pandemic has permanently reshaped the U.S. consumer economy. An overwhelming majority of American consumers are experimenting with new...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today that Libby Morgan has been named SVP, Chief...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced the agenda for its annual IAB Brand Disruption...
Six months after its first study, PwC and IAB, the digital media and marketing trade association, have partnered again with industry thought leaders...
IAB, which invented the concept of the "Direct Brand Economy" and convened the world's first leadership conference for disruptor brand founders and...
Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its first ever IAB...
Today, IAB's Legal Affairs Council has released its Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled "Privacy Laws & Digital Advertising: ...
As 2022 approaches, the entire digital ecosystem is getting ready for an economy that's rebuilding and rebounding. "As we work to define the new...
According to IAB's U.S. Podcast Advertising Revenue Study, prepared by PwC (PricewaterhouseCoopers) and released at the IAB 2021 Podcast Upfront,...
Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV...
IAB today announced veteran journalist SuChin Pak will host this year's virtual IAB 2021 Podcast Upfront "Listen Up!" from May 11-13. With more than...
As the world grapples with the ongoing ramifications of the COVID-19 pandemic, the digital advertising sector continues to show tremendous resilience....
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