Commerce Secretary Gary Locke Introduces Presidential Initiative at PENN Fishing Tackle Manufacturing Company

COLUMBIA, S.C., May 3 /PRNewswire/ -- United States Commerce Secretary Gary Locke stood on the floor of the assembly line of one of the oldest, most noted fishing manufacturing facilities in the U.S., PENN Fishing Tackle, to discuss the National Export Initiative.  Commerce Secretary Locke delivered the initiative between 3:30 and 4:30 EDT.  PENN® is marketed by Pure Fishing, Inc., (a subsidiary of the Jarden Corporation).  Attending the event was Pennsylvania Governor Edward G. Rendell, Philadelphia Mayor Michael Nutter and U.S. Senator Bob Casey Jr. and Congressman Chaka Fattah.  

The Executive Order will enhance and coordinate Federal efforts to facilitate the creation of jobs in the United States through the promotion of exports, and to ensure the effective use of Federal resources in support of these goals.

The National Export Initiative (NEI) is an Administrative initiative to improve conditions that directly affect the private sector's ability to export. The NEI meets President Barack Obama's Administration's goal of doubling exports over the next 5 years by working to remove trade barriers abroad.

PENN was chosen to host the event for its longstanding dedication to producing and exporting American made products. Representing PENN at this event will be John Doerr, President and CEO of Pure Fishing, Inc., and Bill Sterback,  Vice President of Manufacturing.  

"PENN currently exports approximately 20 percent of the products produced at our plant in Philadelphia," said Doerr. "The National Export Initiative will help strengthen the ability for organizations like ours to export globally.  We believe American made products are some of the finest in the world.   We continue to invest in our Philadelphia manufacturing facility to improve our products and manufacturing practices to stay competitive in the global marketplace."

Founded in 1932 by Otto Henze, PENN produces fishing equipment trusted by millions of avid, experienced anglers worldwide.

With an emphasis on offshore saltwater angling, PENN's legendary reputation for quality and durability is buoyed by its revered International Reel Series. Also the maker of saltwater fishing rods, downriggers and other angling essentials, PENN is synonymous with trophy fishing by offshore, inshore and surf anglers around the world.

At the forefront of modern reel design, PENN is committed to introducing new products manufactured in the USA.  Later this summer, PENN will release a new line of Torque spinning reels, which are designed and manufactured in the Philadelphia manufacturing facility.  The new addition to the product line will join the elite list of USA manufactured products including the legendary International V, International VSX, Baja Special and Torque conventional reels.   For more information on the biggest name in fishing visit pennreels.com.  

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, PENN®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, Exofficio®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, JT®, K2®, Marker®, Marmot®, Mr. Coffee®, Oster®, Patton®, Rawlings®, Rival®, Seal-a-Meal®, Sevlor®, Stearns®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, PENN®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®,Trilene®, Ugly Stik® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

SOURCE Pure Fishing, Inc.