LONDON and NEW YORK and OSPREY, Fla., June 7, 2018 /PRNewswire/ -- Spend on media intelligence information and software solutions by public relations professionals shot up 9.3% in 2017 to USD3.5 billion, according to a new report published today by Burton-Taylor International Consulting, part of TP ICAP's Data & Analytics division.
The analysis shows:
- Growth is being driven by increased spend on tracking and analyzing social media, with companies such as Salesforce, Sprinklr, Hootsuite and UK-based Brandwatch all expanding fast.
- Communications professionals are also spending more on information tools and services to help them analyze the impact that their work is having.
- Chicago-based provider Cision is by far the largest supplier of information services to PR and communications professionals; following a string of acquisitions, it now accounts for around one-fifth of the global market.
"While the biggest Media Intelligence firms are getting bigger, there is still very lively competition," says report contributor Chris Porter, Director at Porter Walford Consulting and a consultant to Burton-Taylor. "Several of the most established providers, including Cision, Kantar Media and Asia-Pacific market leader Isentia, have been going through a lot of internal transition."
"Meanwhile second-largest provider Meltwater has been very busy buying up smaller companies. And newer names such as TrendKite, Mynewsdesk, News Group International, UNICEPTA or AirPR have been pressing ahead with their own alternative solutions."
Douglas B. Taylor, Founder & Managing Director of Burton-Taylor, said "Our subscription services give exclusive insight into the markets we analyze, drawing on our extensive research experience and global network of contacts. The companies we track are often not in public ownership; Burton-Taylor provides unique data and insights to help business professionals and investors make more informed business decisions about where to put their money."
The 141-page Burton-Taylor Media Intelligence/Public Relations Information & Software Global Share & Segment Sizing Report 2018 can be purchased by visiting https://burton-taylor.com/mediaprreporthome/ or by contacting email@example.com, +1 646 201-4152.
A free download of material from Burton-Taylor's report, including extracts from the research and a report Information Kit, may be requested by visiting http://www.burton-taylor.com/research.html and inputting research sample code MIPRMARKET2018.
About Burton-Taylor International Consulting
Burton-Taylor International Consulting, part of TP ICAP group, is a recognized leader in information industry market research, strategy and business consulting. Burton-Taylor Exchange, Credit, Risk, Compliance, Media Intelligence, PR and Market Data share figures are regarded as industry standard globally. Burton-Taylor clients command an estimated 80% share of global revenue in the Market Data space and include the world's largest information companies and exchange groups, key government organizations and regulatory bodies on multiple continents, the largest advisory firms serving the industry and more than 30 of the most active private equity and investment companies around the world.
About TP ICAP
TP ICAP brings together buyers and sellers in global financial, energy and commodities markets. It is the world's largest wholesale market intermediary, with a portfolio of businesses that provide broking services, data & analytics and market intelligence, trusted by clients around the world. We operate from offices in 31 countries, supporting award-winning brokers with market-leading technology. For further information see www.tpicap.com.
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Douglas B. Taylor
SOURCE Burton-Taylor International Consulting