REDWOOD SHORES, Calif., Aug. 19, 2015 /PRNewswire/ -- Salesforce, FireEye, Rackspace and other leading firms will gather on October 6 to exchange best practices for monetizing and profiting from their customer communities, at the 2015 CommuniCon, the leading conference for realizing the immense strategic potential for your customer community.
"Your customers gain tremendous value from hanging out with their peers," says Bill Lee, founder of the Center for Customer Engagement, which is hosting CommuniCon. "So do your prospects, which is why communities have been around a long time. It's time to move beyond regarding them as cost centers and nice-to-haves, and start leveraging their potential to grow your business."
More customer communities are leveraging the value customers gain from affiliating in communities. FireEye, for example, is now monetizing its customer community, turning it into a profit center with products and services designed to more deeply enhance the community experience.
Rackspace is developing a customer community designed to mobilize the firm's thousands of promoters (from Net Promoter Score) into a powerful marketing and sales force.
Members of Salesforce's nearly two million member customer Success Community buy more, adopt new products faster, score higher retention rates, and provide input that measurably improves new product development; some members even evolve into top brand advocates who help build relationships with prospects that move them toward buying.
"Even in its earliest days," says Lee, "co-founder Marc Benioff found that 80 percent of prospects who interacted with Salesforce customers at its first City Tour events and informal get togethers, eventually became customers themselves."
A number of customer communities are managed with a vague notion that it improves the customer experience, without measuring tangible impact on the business. "That's a mistake in today's world," says Lee. "Customers want to affiliate with other customers. Your prospects want to engage with your customers. So do analysts and other media. Getting them together is the easiest sale in the world—and done skillfully, can unleash great value for the business." CommuniCon presenters will show how to do this.
Attendees who register now can get the early registration discount.
Highlights of the 2015 CommuniCon
When: October 6, 2015 (one fast-paced, learning-rich day)
Where: Sofitel Hotel, Redwood Shores, CA USA
Who should attend: Managers and executives who run customer communities, along with customer advocacy, content, social media, customer advisory boards, and related customer engagement programs.
ABOUT BILL LEE
Bill Lee is the foremost authority in the world on customer engagement and advocacy. He is founder of the Center For Customer Engagement, produces the annual Summit on Customer Engagement in Silicon Valley, is author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012), and is sought out and quoted by major media outlets, such as The Wall Street Journal, Fast Company, Forbes Online, CRM Magazine and Rain Today.
Bill has spoken to audiences for the American Marketing Association, the Business Marketing Association, the Net Promoter Annual Conference, the International Advertising Association (IAA), Forrester Research, and many others.
Center for Customer Engagement
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SOURCE Center For Customer Engagement