Company Extends Consulting Agreement with Design HMI LLC for 2012 As It Readies for Automotive Industry Impact

DRAPER, Utah, Jan. 9, 2012 /PRNewswire/ -- Flexpoint Sensor Systems, Inc. (OTCBB: FLXT) http://www.flexpoint.com today announced the renewal of our consulting agreement with Design HMI LLC, and its principal, Mr. Sukhminder "Bobby" Bedi for one year.  Mr. Bedi will advise and consult with the Company in the development of products utilizing Bend Sensor^® Technology specifically for the automotive industry. 

Mower stated, "Mr. Bedi has been instrumental in identifying companies for which our products are a strong fit and making the appropriate introductions.  Mr. Bedi has been an invaluable asset that has enabled shorter lead times and higher level discussions involving multiple automotive and trucking companies.  As a result Flexpoint is in ongoing discussions with many of the largest manufacturers in the US and abroad.  We are confident in tangible results occurring as a result of his hard work in the near future."

Mower continued, "Mr. Bedi has extensive experience, contacts and knowledge involving product design and development with automotive related manufacturers and suppliers in the automotive industry, both domestically and internationally.  His prior experience includes Director of Business and Technology Development at TRAM, INC.  TRAM, Inc. is a $6 Billion Japanese owned automotive parts supplier, serving the Japanese Transplants (Toyota, Nissan, Subaru, Isuzu, etc.) as well as the domestic OEMs (GM, Ford, Chrysler). Located in Plymouth, MI, TRAM, Inc. is a subsidiary company of Tokai-Rika Co. LTD, which is located in Nagoya, Japan.  Mr. Bedi has also held positions as Cost Reduction Executive and Technology Specialist at Ford Motor Company."

For Mr. Bedi's full profile please visit www.linkedin.com/pub/bobby-bedi/12/82/3b7.

In addition, Flexpoint's flexible sensors will be the featured product on Inventables.com for the current week.  Founded in 2002, the Chicago, IL based company is the innovator's hardware store. Inventables also assists in making connections to the manufacturer or supplier for purchase of larger quantities.  Inventables.com has been featured in magazines like Dwell, Fast Company, Forbes.com, and Popular Mechanics and on the Discovery Channel.  For more information please visit www.Inventables.com.

Mower said, "The continued increase in visibility for our products bodes well for 2012.  The exposure from sites like this will allow us to continue to increase our customer base and growth opportunities. With these and other developments, I am eager and enthusiastic as we look forward to strong developments in early 2012."

Forward-Looking Statements

This press release contains certain forward-looking statements.  Investors are cautioned that certain statements in this release are "forward-looking statements" and involve both known and unknown risks, uncertainties and other factors. Such uncertainties include, among others, certain risks associated with the operation of the company described above. The Company's actual results could differ materially from expected results.

Flexpoint Sensor Systems
Clark Mower, President, 801-568-5111

Brokers and Analysts:
Chesapeake Group, 410-825-3930

SOURCE Flexpoint Sensor Systems, Inc.