Comparative Analysis of North American OEMs Electric Vehicles Launch Strategy and Product and Price Positioning
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This study presents a comparative analysis of North American OEMs EV launch strategy, product and price positioning. It introduces the North American EV market, its size, the participants and their key models line-up. This study also draws top level comparison of vehicle features and price, key enablers in various parts of the North American market and business models followed by various OEMs to promote sales of these electric vehicles. This study also includes the competitive dynamics followed by OEMs in North America by profiling them based on manufacturing strategy, target market strategy, product feature differentiation, vehicle pricing, choice of battery pack, motor power and torque, and future line-up of models.
Table of Contents
Research Scope 07
Objective and Methodology 08
Definitions09
Electric Vehicle Market -Electric Vehicle Model Introductions in North America10
Automotive Manufacturers by Regional Headquarters
Sales Forecasts Scenario Analysis
Planned Electric Vehicle Product Offerings
Price Positioning, Roll Out Strategy, Key Features and Business Models in North America18 Key Electric Vehicles Price Positioning
Key Electric Vehicle Business Models
Electric Vehicle Length and Price Segmentation
Electric Vehicle Pricing Vs. Segmentation
Entry Strategy
Electric Vehicle Product Features
Overview of Potential Business Models
Profiles of Electric Vehicle OEMs in North America27Nissan Leaf
Mitsubishi i
Th!nk City
BYD e6
Chevrolet Volt
Key Enablers and Model Specifications of Electric Vehicles in North America33Electric Vehicle Key Enablers
Models Specifications Comparison
Models Motor Torque, Power and Vehicle Likely Price
Key Conclusions69
Conclusions
About Frost & Sullivan71
List of Figures
Electric Vehicle Market: Key Electric Vehicles Price Positioning (North America), 2010 and 201119
Electric Vehicle Market: Vehicle Pricing Vs Segmentation (North America), 2010-201723
Electric Vehicle Market: Product Features (North America), 2010 and 201125
Electric Vehicle Market: Potential Business Models (North America), 201026
Electric Vehicle Market: Electric Vehicle Key Enablers (North America), 201034
Electric Vehicle Market: Product Specifications (North America), 2010-2017 35
Electric Vehicle Market: Motor Power, Motor Torque, Vehicle Likely Price (North America), 2010-201752
List of Charts
Electric Vehicle Market: Automotive Manufacturers by Regional Headquarters (World), 201011
Electric Vehicle Market: Sales Forecasts Scenario Analysis (World), 2009-201712
Electric Vehicle Market: Planned Product Offerings (North America), 2010-201713
Electric Vehicle Market: Key Electric Vehicle Business Models (North America), 2010 and 201120
Electric Vehicle Market: Electric Drive Range and Price Segmentation (North America), 2010-201721
Electric Vehicle Market: Entry Strategy (North America), 2010 and 201124
Electric Vehicle Market: Nissan Leaf Product Snapshot (North America), 201028
Electric Vehicle Market: Mitsubishi i Product Snapshot (North America), 201029
Electric Vehicle Market: Th!nk City Product Snapshot (North America), 201030
Electric Vehicle Market: BYD e6 Product Snapshot (North America), 201031
Electric Vehicle Market: Chevrolet Volt Product Snapshot (North America), 201032
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