LONDON, September 14, 2011 /PRNewswire/ --
Former Divisional Finance Director at Experian will help maximise value of new consumer rewards programme
comparethemarket.com, one of the UK's leading price comparison websites, has announced the appointment of a new Director for Finance. Graham Charlton will be responsible for commercial decision support, financial control and reporting for the brand as well as helping to drive business performance and strategy. In addition, Graham will help to maximise the value of comparethemarket.com's new customer loyalty programme, Simples Rewards, which launched in July.
Graham Charlton joins comparethemarket.com from Frontline, the BGL division responsible for the company's in-house insurance brands Budget, ibuyeco and Dial Direct. While in Frontline, Graham enhanced the financial forecasting and reporting processes and played an integral role in commercial decision-making.
Prior to joining BGL Graham held senior financial positions at a variety of companies including Experian where he spent eight years working his way up to Finance Director for the Decision Analytics Division. Whilst in the role Graham contributed significantly to the development of sales and operational strategy across multiple territories, during a period of significant growth.
Graham Charlton, Director for Finance, comparethemarket.com said: "Having worked within BGL, I already had a strong grasp of the Group and its operating divisions so felt that this position was an exciting and natural progression for me. comparethemarket.com has been through an exciting growth phase and its new consumer rewards programme is set to take this to the next level. I'm looking forward to helping comparethemarket.com retain its place at the forefront of the price comparison space."
Paul Galligan, Managing Director, comparethemarket.com added: "Graham clearly has a proven track record and will be a valuable addition to our team as we gear up for further growth following the roll-out of our Simples Rewards programme. Graham will also play a pivotal role in helping to drive forward our ongoing business development as we look to expand our reach."
comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online.
comparethemarket.com has grown rapidly over the past three years and is now one of the UK's leading price comparison brands.
comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.
comparethemarket.com is a trading name of BISL Limited. BISL Limited is authorised and regulated by the Financial Services Authority.
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