comparethemarket.com Appoints New Head of Marketing Planning

LONDON, April 12, 2011 /PRNewswire/ -- comparethemarket.com, one of the UK's leading price comparison websites, has announced the appointment of a new Associate Director of Marketing Planning. Neil Feakins joins comparethemarket.com to focus on driving marketing effectiveness across all marketing channels.

Prior to joining comparethemarket.com, Neil spent a year at Barclays, heading up the Marketing Reporting and Analytics function for their UK Retail Bank.  Neil was responsible for maximising the performance of marketing investment, in line with the overall marketing strategy through building new capability, regular analysis and driving accountability and behaviours across the marketing team. Prior to Barclays, Neil also worked in various senior marketing roles within RBS Insurance across the Direct Line and Churchill brands.

Mark Vile, Marketing Director at comparethemarket.com, said "I am delighted that Neil has agreed to join the comparethemarket team.  His strong industry credentials and experience in marketing effectiveness will prove valuable.  He will be a real asset to the team and will help us to maintain our continued success within the price comparison sector."

Neil Feakins, Associate Director Marketing Planning, said "I'm truly excited about the opportunities and challenges that lay ahead within comparethemarket.com. As a consumer I can see there is appetite to break the mould for the price comparison sector.  I'm looking forward to working as part of a very talented Marketing team to continue to drive the business forward."

About Comparethemarket.com

• comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online.  It is now one of the UK's leading price comparison brands.  
• As well as insurance, comparethemarket.com now also offers on credit card comparisons, loans, current accounts and savings accounts.
• Comparethemarket.com has grown rapidly over the past three years from 50,000 monthly visitors to around 2 million a month
• comparethemarket.com actively selects its brand partners to ensure quality service to consumers.

SOURCE comparethemarket.com