comparethemarket.com Launches Credit Card Comparison With Latest TV Ad

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Jan 23, 2012, 05:00 ET

LONDON, January 23, 2012 /PRNewswire/ --

comparethemarket.com launched its new and improved credit card comparison service with its latest TV advert last week. In the advert, the popular character Sergei, the loyal assistant to meerkat entrepreneur Aleksandr Orlov, faces the sack.

The advert reveals that, with comparethemarket.com now offering a price comparison service for credit cards, even more people are confusing comparethemarket.com with comparethemeerkat.com and visiting Aleksandr's meerkat comparison site by mistake.

With so many visitors seeking improved interest rates and balance transfers, the work is piling up and Sergei is struggling to keep the site running. With the future of comparethemeerkat.com at stake, the meerkat entrepreneur begins to wonder whether his Head of IT is still up to the job and is forced to make a very difficult decision. When things come to a head late one night he calls his assistant into his study and announces his decision to a tearful Sergei.

For fans who couldn't wait, a preview of the advert was shown onhttp://www.youtube.com/comparethemeerkatas well as Aleksandr Orlov's official Facebook and Twitter pages (http://www.facebook.com/Comparethemeerkat and @Aleksandr_Orlov) on Friday 13th January. The new advert is part of a heavy weight campaign, including interactive outdoor and online adverts where fans can interact with their favourite Meerkovian characters.

Commenting on the new advert, comparethemarket.com's Marketing Director Mark Vilesaid: "Our latest ad is a fun and engaging way to inform people of our new credit card comparison service. We aim to make comparing credit cards to save money as popular as comparing car insurance to find a better deal. However, we recognise consumers find it a complex business to look at APRs, balance transfer fees and interest free periods. comparethemarket.com has made it easy for customers to find this information and see how much they could save on credit card interest. Products are displayed in order of the saving, with the biggest at the top of the page. We are the only major comparison site offering this service, making it easier for you to make the best choices."

Specialising in more than just car insurance, comparethemarket.com provides customers with an easy way to find the right deal on a wide range of insurance and financial products including home insurance, van insurance, bike insurance, life insurance, pet insurance and credit cards. It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

About comparethemarket.com

comparethemarket.com was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.
comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.