comparethemarket.com Launches New Pet Insurance Advert

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Jul 22, 2011, 04:00 ET

LONDON, July 22, 2011 /PRNewswire/ --

One of the UK's leading price comparison sites, comparethemarket.com, has launched the second in a series of TV adverts promoting its new Simples Rewards campaign. The loyalty scheme offers customers who buy car, van, home and pet insurance via comparethemarket.com an exclusive meerkat toy, based on characters from its popular ad campaign.

The new advert features Aleksandr and Sergei visiting a woman at home to deliver a toy as a reward for buying pet insurance from comparethemarket.com and knowing the difference between meerkat and market. In the advert Aleksandr and Sergei successfully deliver a Bogdan toy, despite the attentions of the family dog.

Under the scheme, called Simples Rewards, all customers who buy pet, van, home or car insurance through comparethemarket.com from 4^th July will be eligible to claim a meerkat toy. The range features Aleksandr and Sergei, as well as some new faces from Meerkovo, including: Bogdan, the meerpup; Vassily a regular rocker at the Queasy Mongoose pub; Maiya, the schoolteacher; and Yakov the toymaker. The toys will not be on sale and the only way consumers can receive one is by purchasing pet, car, van or home insurance via comparethemarket.com.

Mark Vile, Marketing Director of comparethemarket.com, said: "Our latest advert reminds customers that the Simples Rewards scheme covers pet insurance as well as car, van and home insurance. Aleksandr has been a real favourite with consumers since the campaign began. We thought that a range of official toys based on the meerkat characters would be the ideal way to thank our loyal customers and the scheme has already proved incredibly popular."

For more details on Simples Rewards visit http://www.meerkovo.com or http://www.comparethemarket.com

About Meerkovo and Simples Rewards

Meerkovo, a small village based just outside of Moscow, is the home of best-selling author and founder of comparethemeerkat.com Aleksandr Orlov.

Meerkovo is going through troubled times because people in the UK keep confusing comparethemeerkat.com with comparethemarket.com when looking for cheap deals on insurance. This is clogging up the meerkat comparison site, so to try and solve this confusion Aleksandr asked Sergei, his trusty IT assistant, to build Meerkovo.com to provide fans with the opportunity to see Aleksandr's home village.

Now Aleksandr has launched Simples Rewards, a scheme to reward people who know the difference between meerkat and market. From 4th July, the meerkats of Meerkovo have been giving everyone who buys car, van, pet and home insurance from comparethemarket.com the chance to claim a free meerkat toy at meerkovo.com.

The range of six toys comprises: Aleksandr; Sergei; Vassily, the pub rocker; Maiya the school mistress; Bogdan, the meerpup; and Yakov, the toymaker.

About comparethemarket.com

comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering customers a wide range of competitively priced insurance quotes instantly online. It is now one of the UK's leading price comparison brands.
As well as insurance,comparethemarket .com now also offers comparisons on credit cards, loans, current accounts and savings accounts.
comparethemarket.com has grown rapidly over the past three years from 50,000 monthly visitors to around 2.5 million a month
comparethemarket.com actively selects its brand partners to ensure quality service to consumers.