INDIANAPOLIS, April 26, 2011 /PRNewswire/ -- Compendium www.compendium.com, a software company that makes it easy for marketers to publish content to blogs, landing pages, Facebook, LinkedIn, and Twitter, organized its first Innovation Day on Friday, April 15, 2011. The purpose of the day was to demonstrate to employees the agility and innovation that is inherent in a start-up organization.

Beginning at 8:00 a.m., participants pitched ideas for new product features. After the top three ideas were chosen, individuals selected their groups and got to work. A developer was assigned to each team to aid in the actual building of the feature. Comprised of members from every department, each team had 8 hours to turn their ideas into functioning prototypes. A panel of expert judges was assembled to select the winning team.

"What these teams were able to accomplish in a matter of hours far exceeded any expectations I had," said Frank Dale, President of Compendium. "We were hoping the teams would walk away with a better understanding of start-up culture, but to achieve that as well as three viable features to our product is simply amazing and a testament to the talent we have on staff."

The three features revealed at the end of the day were: 1.) a click-to-post widget that allows Compendium clients to highlight text from any page and feed it into their Compendium account, 2.) an A/B Call-to-Action feature, and 3.) a content dashboard -- which took home the prize -- that sits inside the Compendium platform and helps users and administrators evaluate content based on search analytics and volume. All of these features will be refined and incorporated in the content marketing platform.

"It was exciting to watch the teams narrow their focus to specific customer segments, test their ideas with those customers, and adapt their ideas to better meet customers' needs," said M. Kim Saxton, Clinical Assistant Professor of Marketing at Indiana University's Kelley School of Business.

"I've been involved in judging a lot of business plan competitions. This team's ability to put together a compelling value proposition was phenomenal in comparison. Perhaps most compelling was the focus on customers' points of pain and not the technology per se," said Todd Saxton, Associate Professor of Strategy and Entrepreneurship at Indiana University's Kelley School of Business.

Compendium is planning on implementing Innovation Days each quarter to continue and foster momentum. For more information about the day visit http://landingpages.compendium.com/innovation-day.html or www.compendium.com.

About Compendium

Compendium is a content marketing platform that makes it easy for marketers to publish marketing content to blogs, landing pages, Facebook, and Twitter -- all with the purpose of acquiring new customers. We simplify the creation of search engine friendly content so you can drive more organic search traffic, develop deeper social engagement and capitalize on customer demand.

Learn more at www.compendium.com

SOURCE Compendium