Completely Bare: One Forest's Loss is Another's Gain

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Feb 09, 2011, 05:20 ET

NEW YORK, Feb. 9, 2011 /PRNewswire/ -- As one of three companies included in Groupon's Save the Money campaign, completely bare will complement the savethemoney.org initiative with its own philanthropic contribution to The Rainforest Action Network. completely bare owner and the newest Real Housewives of New York City cast member, Cindy Barshop is proud to donate a percentage of proceeds from each signature completely bare bikini wax at all locations to The Rainforest Action Network during the month of February, because there's only one kind of forest completely bare supports—and it's not below the belt.

completely bare's Groupon commercial stars Elizabeth Hurley. The actress says, "The rainforest is irreplaceable, yet rampant deforestation is threatening this natural treasure. But not all deforestation is bad. And since 100 of us bought at Groupon.com we're all saving 50% on a Brazilian wax at completely bare in New York City."

Groupon.com's provocative Save the Money campaign features celebrity spokespeople delivering mock PSAs highlighting world crises before turning the attention to related deals available on Groupon.com. While some viewers have been taken aback by the bold campaign, Groupon.com stands to generate significant funding for three major philanthropic organizations connected to the crises cited via savethemoney.org.

"Everyone should lighten up," says Barshop. "It's a commercial to bring awareness and raise money for a charity, which it's doing. We should check with each charity at the end of the year and see if they mind."

For more information on the completely bare or to schedule an appointment visit www.completelybare.com or contact Melissa Palmieri at [email protected] or 212.929.7979 x2234

SOURCE completely bare