LAGUNA BEACH, Calif., May 10, 2016 /PRNewswire/ -- Troparé Inc. (www.tropare.com), a booming privately owned software development firm, has successfully combined data driven marketing with completely self-service machine learning and (fuzzy) data matching & appending capabilities.
Troparé has developed the ability for its clients to discover unbiased patterns, insights, and trends in their data; perform thorough analysis; and use this information to make accurate, micro-targeted predictions, all without having to write a single line of code. As a result, marketing and sales departments can attract, retain, and grow their most profitable customers and maximize campaign spending, without having to rely on IT.
"Data has become the new life-line of modern day marketing. However, unless marketing departments have the tools to unify data and perform correct analysis on a large scale, simply having enormous amounts of data is useless without tremendous reliance on IT," said Greg Carpenter, CEO of Troparé.
The second platform addition, (fuzzy) data matching & appending, is developed as an extension to the industry's widely-acknowledged struggle of data integration. The solution allows customers to easily combine, match, and append their own data with second and/or third party data derived from disparate sources. Doing so discards duplicate content, simplifies data analyses, greatly extends customer insight, and allows for more precise and intelligent selections for future marketing campaigns.
Despite the highly complex nature of data matching & appending, Troparé has seamlessly integrated the solution in its completely self-service platform, staying true to its 'no IT' policy.
About Troparé Inc.
Troparé is a highly successful privately owned software development firm predominantly known for its proprietary data processing engine and three core products: Deligo™, a lightning fast self-service list dissemination tool, Penitus™, a cloud-based data driven campaign processing solution, and mProspector™, a highly effective mobile prospecting application.
Characterized by its reliable, secure, and easy-to-use platform and solutions, Troparé enables marketing and sales professionals to swiftly aggregate, combine, and sift through hundreds of millions of data records to make successful connections that fuel better, faster, and smarter decisions, segments, and campaigns.
Key Platform Features
- Machine Learning
- Data Integration
- Data Matching & Appending
- Campaign Management
- Mobile Prospecting
SOURCE Troparé Inc.