comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2011

Americans Gear Up For Back-to-School at Education Information and Book Sites

Seasonal Allergies and Weather Drive Traffic to Pharmacy and Weather Sites

Sep 21, 2011, 11:28 ET from comScore, Inc.

RESTON, Va., Sept. 21, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Millions of Americans prepared for the 2011-2012 school year by browsing Education Information and Career Training sites, and making purchases on Book sites. Between summer travel, seasonal weather and Hurricane Irene, visitors had plenty of reason to browse Weather sites, while information on allergies and flu shots drove traffic to Pharmacy sites.

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"Online activity was largely driven by back-to-school in August as Americans made final preparations on all fronts for the upcoming academic year," said Jeff Hackett, executive vice president of comScore. "Weather was also top of mind for many Americans, especially on the east coast with the onset of Hurricane Irene, and Pharmacy sites saw pickup in time with allergy and flu shot season."

Web Receives A's in Back-to-School Planning

Education Information represented the fastest growing category in August, growing 19 percent to 73.7 million visitors in July. Pearson Education ranked first in the category with 15.6 million visitors (up 35 percent), followed by HotChalk with 13.6 million (up 31 percent), ClassesUSA.com with 6.6 million (up 8 percent), About.com Education with 6.4 million (up 29 percent) and CoolMath.com Inc with 3.7 million visitors. College students checked out the reviews on their professors for the semester at RateMyProfessors.com, which jumped 45 percent to 3.2 million visitors, while Blackboard.com attracted 3 million visitors (up 64 percent).  

Career Training and Education Sites also experienced a traffic spike in August, growing 12 percent to 12.3 million visitors. LiveCareer.com ranked as the category leader with 1.2 million visitors (up 23 percent), followed by FastWeb.com with 698,000 (up 13 percent) and Learn4Good.com with 559,000. AesopOnline.com nearly tripled its audience to 370,000 in August (up 192 percent, while Pryor.com rounded out the top five with 357,000 visitors (up 10 percent).

Book retailers represented another top-gaining category in August, growing 11 percent to 26.1 million visitors. Barnes & Noble ranked #1 in the category with 9.8 million visitors (up 19 percent), while BookSpan property saw 1.8 million. Chegg.com proved to be a great option for students on a budget, surging 273 percent to the #3 spot with nearly 1.7 million visitors. Borders Group, Inc. closely followed with nearly 1.7 million visitors, while AbeBooks took fifth with 1.6 million (up 56 percent).

Americans Feel Under the Weather with Hurricane Irene and Allergies

Between the onset of Hurricane Irene and seasonal August weather, Americans had reason to visit Weather sites during the month. The category grew 7 percent to an all-time high of nearly 100 million visitors, with The Weather Channel taking the top spot reaching 69 million visitors (up 15 percent). WeatherBug Property came in second with 24.4 million visitors, followed by Weather Underground with 13.3 million (up 24 percent), AccuWeather Sites with 11.6 million (up 34 percent) and Yahoo! Weather with 9.9 million.

Pharmacy sites experienced healthy growth spurt in August, although their visitors might not have been feeling so well. The category grew 8 percent to 5.4 million visitors, with QZMart earning the top with 533,000 visitors (up 4 percent). Express Scripts, Inc. drew 490,000 visitors (up 8 percent), followed by CareMark.com with 418,000 (up 3 percent), HY-VEE.com with 243,000 (up 17 percent) and MedCo.com with 227,000 (up 22 percent).  

Top 50 Properties

Google Sites ranked as the #1 property in August with 183.4 million visitors, followed by Yahoo! Sites with 177.5 million and Microsoft Sites with 177.2 million. ESPN, Answers.com Sites and Adobe Sites each jumped 5 positions, to rank consecutively at #24, #25 and #26. The Washington Post Company, CareerBuilder LLC and AT&T, Inc. newly appeared on the chart this month at #47, #49 and #50, respectively.

Top 50 Ad Focus Ranking

Google Ad Network led the August Ad Focus ranking with a reach of 93.4 percent of Americans online, followed by Yahoo! Network Plus (87.4 percent) and AOL Advertising (86.9 percent). AT&T AdWorks debuted on the ranking at #4 with an 83.9-percent reach, while ValueClick Networks rounded out the top five with at 82.8-percent.

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

August 2011 vs. July 2011 Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jul-11

Aug-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

215,054

216,006

0

N/A

NFL Internet Group

11,203

21,474

92

71

FedEx

9,032

14,610

62

111

Department of Commerce

6,901

10,300

49

156

Pearson Education

11,489

15,552

35

106

AccuWeather Sites

8,693

11,610

34

142

IB Times

5,092

6,653

31

232

HotChalk

10,406

13,584

31

123

Directv Sites

5,438

7,070

30

219

Liberty Media Holding Corporation

16,755

21,675

29

68

Media General Sites

5,781

7,314

27

215

*Ranking based on the top 250 properties in August 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

August 2011 vs. July 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jul-11

Aug-11

% Change

Total Internet : Total Audience

215,054

216,006

0

Education – Information

61,778

73,730

19

Directories/Resources – Shipping

27,711

32,361

17

Career Resources & Development – Training & Education

11,044

12,348

12

Retail – Books

23,449

26,126

11

Community – Family & Parenting

96,392

105,050

9

Gambling – Lotto/Sweepstakes

20,521

22,300

9

Community – Pets

22,939

24,840

8

Health – Pharmacy

5,041

5,438

8

Business/Finance – News/Research

104,708

112,685

8

News/Information – Weather

92,933

99,776

7

Table 3

comScore Top 50 Properties (U.S.) August 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

216,006

1

Google Sites

183,384

26

Adobe Sites

39,659

2

Yahoo! Sites

177,548

27

Wal-Mart

38,982

3

Microsoft Sites

177,223

28

NetShelter Technology Media

38,434

4

Facebook.com

162,387

29

AT&T Interactive Network

37,015

5

AOL, Inc.

109,239

30

Technorati Media

35,583

6

Amazon Sites

101,701

31

LinkedIn.com

35,333

7

Turner Digital

94,251

32

Tribune Interactive

34,979

8

Ask Network

88,430

33

Twitter.com

33,926

9

Glam Media

85,067

34

Yelp.com

33,509

10

Viacom Digital

82,589

35

Myspace

33,068

11

Wikimedia Foundation Sites

79,490

36

Superpages.com Network

31,500

12

CBS Interactive

77,968

37

Disney Online

31,215

13

Apple Inc.

74,997

38

iVillage.com: The Womens Network

30,183

14

eBay

73,710

39

Netflix.com

29,166

15

Weather Channel, The

68,979

40

Break Media

28,408

16

New York Times Digital

66,110

41

Everyday Health

28,389

17

VEVO

65,709

42

WebMD Health

27,498

18

Demand Media

59,385

43

Fox News Digital

27,479

19

craigslist, inc.

55,228

44

Expedia Inc

27,341

20

Comcast Corporation

51,550

45

NBC Universal

26,815

21

WordPress

45,823

46

Target Corporation

26,437

22

Gannett Sites

44,152

47

The Washington Post Company

25,882

23

Federated Media Publishing

42,614

48

Verizon Communications Corporation

25,127

24

ESPN

41,624

49

CareerBuilder LLC

25,013

25

Answers.com Sites

39,759

50

AT&T, Inc.

24,476

Table 4

comScore Ad Focus Ranking (U.S.) August 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

216,006

100.0

1

Google Ad Network**

201,812

93.4

26

YOUTUBE.COM*

125,350

58.0

2

Yahoo! Network Plus**

188,871

87.4

27

ContextWeb**

123,527

57.2

3

AOL Advertising**

187,804

86.9

28

Undertone**

112,265

52.0

4

AT&T AdWorks (Demand Side Network)**

181,307

83.9

29

CPX Interactive**

111,276

51.5

5

ValueClick Networks**

178,890

82.8

30

AOL, Inc.

109,239

50.6

6

Yahoo! Sites

177,548

82.2

31

AdBlade Network**

102,623

47.5

7

24/7 Real Media Global Web Alliance**

176,881

81.9

32

Bing

102,267

47.3

8

ShareThis

175,491

81.2

33

Meebo

92,304

42.7

9

Google

174,985

81.0

34

Kontera**

89,182

41.3

10

Tribal Fusion**

167,627

77.6

35

Ask Network

88,430

40.9

11

Specific Media**

163,736

75.8

36

Glam Media

85,067

39.4

12

Collective Display**

163,458

75.7

37

Windows Live

80,516

37.3

13

FACEBOOK.COM

162,387

75.2

38

AMAZON.COM*

75,101

34.8

14

AdBrite**

161,806

74.9

39

Lotame Solutions**

71,905

33.3

15

Burst Media**

154,255

71.4

40

Brand.net Network**

71,894

33.3

16

Casale Media - MediaNet**

152,726

70.7

41

Weather Channel, The

68,979

31.9

17

interclick**

149,732

69.3

42

Monster Career Ad Network (CAN)**

65,879

30.5

18

Cox Digital Solutions - Network**

147,809

68.4

43

Dedicated Media**

64,483

29.9

19

AudienceScience**

145,914

67.6

44

Technorati Media**

64,232

29.7

20

Traffic Marketplace**

145,017

67.1

45

Goodway Group**

60,366

27.9

21

Microsoft Media Network US**

140,965

65.3

46

MTV Networks Music

60,351

27.9

22

FOX Audience Network**

139,927

64.8

47

Demand Media

59,385

27.5

23

Vibrant Media**

138,096

63.9

48

MediaWhiz**

55,737

25.8

24

Adconion Media Group**

128,994

59.7

49

RMM (formerly Red McCombs Media)**

49,125

22.7

25

MSN

125,720

58.2

50

CNN

48,105

22.3

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 82.2 percent of the 216 million Internet users in August. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.  

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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