comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2011

Valentine's Day Ignites Sparks at Flowers/Gifts/Greetings and E-card Sites

Tax Sites Climb as Americans Begin to File 2010 Returns

Mar 22, 2011, 13:00 ET from comScore, Inc.

RESTON, Va., March 22, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for February 2011 based on data from the comScore Media Metrix service. Valentine's Day propelled gains at Flowers/Gifts/Greetings sites and E-card sites, while Tax sites climbed as Americans began to file their 2010 tax returns.

(Logo:  http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

"Love was in the air in February as Americans celebrated Valentine's Day online, which generated a surge in activity to Flowers and E-card sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "Auto Manufacturer sites also spiked in February with the combination of heavy Super Bowl advertising and several national auto shows driving visitors to the category."

Web Makes Filing Less Taxing

More Americans turned to Tax sites in February for help in preparing to file. The category attracted 33.1 million visitors, up 24 percent to rank as the top gaining category for the month. Each year, online tax filing typically grows each month from the beginning of the year through the April filing deadline.

Will You Be Mine Online

The Valentine's Day holiday sent many Americans online to order flowers and gifts for loved ones. The Flowers/Gifts/Greetings category drew more than 30 million Americans in February, up 18 percent from the prior month. AmericanGreetings Property ranked among the top gaining properties with 8.1 million unique visitors (up 13 percent), while ProFlowers.com surged 380 percent to 5.2 million visitors. Gifts.com came in third with 4.3 million visitors, followed by Hallmark with 2.4 million (up 16 percent), 1-800-Flowers.Com, Inc. with 2.4 million (up 59 percent) and FTD.com with 2.0 million (up 183 percent).

Visitation to E-card sites grew 10 percent to 19.2 million unique visitors in February. MyFunCards.com took the top spot in the category with 4.8 million visitors (up 32 percent), followed by AG Interactive with 4.0 million visitors (up 31 percent). Evite.com attracted 3.7 million visitors, while 123Greetings.com jumped 29 percent to 2.4 million visitors.

Super Bowl Ads Drive Growth at Auto Sites

Americans flooded Auto Manufacturer sites in February following several high-profile car commercials that aired during this year's Super Bowl. More than 25 million people visited the category during the month (up 11 percent vs. January), with General Motors taking the top spot with 5.0 million visitors. Toyota drew 4.7 million visitors, followed by Ford Motor Company with 4.6 million visitors (up 14 percent), Honda with 3.8 million visitors (up 14 percent) and Chrysler LLC with 3.5 million visitors (up 59 percent). Subaru saw sizeable gains during the month as a result of their sponsorship of Animal Planet's annual "Puppy Bowl," growing 469 percent to 2.2 million unique visitors.

Top 50 Properties

Yahoo! Sites ranked as the #1 property in February with 177.5 million visitors, followed by Google Sites with 175.2 million and Microsoft Sites with 168.8 million. Sites new to the top 50 in February included Expedia Inc (#43), The Washington Post Company (#48) and Twitter.com (#49).

Top 50 Ad Focus Ranking

Google Ad Network led the February Ad Focus ranking with a reach of 92.3 percent of Americans online, followed by AOL Advertising (84.6 percent reach), Yahoo! Sites (84.6 percent) and Yahoo! Network Plus (84.1 percent).

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)

February 2011 vs. January 2011 Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jan-11

Feb-11

% Change

Rank by Unique Visitors

Total Internet : Total Audience

211,621

209,933

-1

N/A

Apollo Group, Inc.

3,780

10,202

170

148

Mevio Network

5,665

9,414

66

158

FoxNews.com

10,418

13,573

30

104

KeywordBlocks.com

8,069

9,932

23

152

Xacti Corporation

7,180

8,558

19

178

LocalTV LLC

5,284

6,275

19

228

AmericanGreetings Property

7,208

8,145

13

188

McAfee.com Sites

5,026

5,674

13

249

NIH

8,541

9,617

13

156

BuyCheapr.com

6,269

7,017

12

216

*Ranking based on the top 250 properties in February 2011. Excludes entities whose growth was primarily due to

implementation of Media Metrix 360 unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.)

February 2011 vs. January 2011

Total U.S. – Home, Work and University Locations

Source: comScore Media Metrix

Total Unique Visitors (000)

Jan-11

Feb-11

% Change

Total Internet : Total Audience

211,621

209,933

-1

Business/Finance – Taxes

26,790

33,128

24

Retail – Flowers/Gifts/Greetings

25,862

30,447

18

Automotive – Manufacturer

23,207

25,726

11

Services – e-cards

17,534

19,200

10

Directories/Resources – Directories

103,334

109,007

5

News/Information – Politics

24,534

24,892

1

Retail – Jewelry/Luxury Goods/Accessories

17,474

17,639

1

Search/Navigation

189,831

191,251

1

Entertainment

211,221

209,857

-1

Conversational Media

206,283

204,625

-1

Table 3

comScore Top 50 Properties (U.S.) February 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

209,933

1

Yahoo! Sites

177,538

26

ESPN

35,492

2

Google Sites

175,190

27

Federated Media Publishing

35,103

3

Microsoft Sites

168,810

28

Superpages.com Network

32,823

4

FACEBOOK.COM

150,670

29

Wal-Mart

32,230

5

AOL, Inc.

107,383

30

Adobe Sites

32,160

6

Ask Network

92,715

31

Tribune Interactive

31,120

7

Turner Digital

89,041

32

Break Media Network

30,023

8

Glam Media

84,095

33

WeatherBug Property

29,565

9

Viacom Digital

83,745

34

YellowBook Network

29,453

10

CBS Interactive

78,629

35

AT&T Interactive Network

28,906

11

Amazon Sites

75,044

36

LINKEDIN.COM

28,280

12

Demand Media

72,437

37

iVillage.com: The Womens Network

27,683

13

Wikimedia Foundation Sites

71,066

38

NBC Universal

26,728

14

Apple Inc.

66,771

39

WordPress

25,976

15

New York Times Digital

66,240

40

YELP.COM

25,436

16

eBay

63,491

41

Disney Online

25,240

17

Answers.com Sites

54,615

42

Huffington Post

24,701

18

VEVO

54,154

43

Expedia Inc

24,424

19

Fox Interactive Media

54,141

44

NETFLIX.COM

24,127

20

craigslist, inc.

50,517

45

Everyday Health

24,098

21

Comcast Corporation

48,183

46

Scripps Networks Interactive Inc.

23,694

22

Technorati Media

42,244

47

Bank of America

23,509

23

Weather Channel, The

41,828

48

The Washington Post Company

23,387

24

NetShelter Technology Media

40,811

49

TWITTER.COM

23,126

25

Gannett Sites

38,272

50

Verizon Communications Corporation

23,123

Table 4

comScore Ad Focus Ranking (U.S.) February 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

209,933

100.0

1

Google Ad Network**

193,806

92.3

26

YOUTUBE.COM*

110,715

52.7

2

AOL Advertising**

177,628

84.6

27

AOL, Inc.

107,383

51.2

3

Yahoo! Sites

177,538

84.6

28

CPX Interactive**

103,715

49.4

4

Yahoo! Network Plus**

176,517

84.1

29

Kontera**

97,981

46.7

5

Turn Media Platform**

168,186

80.1

30

Cox Digital Solutions - Network**

96,767

46.1

6

Google

167,063

79.6

31

Bing

93,542

44.6

7

ValueClick Networks**

164,860

78.5

32

Ask Network

92,715

44.2

8

24/7 Real Media**

162,595

77.5

33

Undertone**

90,875

43.3

9

AdBrite**

151,364

72.1

34

Glam Media

84,095

40.1

10

FACEBOOK.COM

150,670

71.8

35

Technorati Media**

81,079

38.6

11

Collective Display**

150,101

71.5

36

Meebo

76,209

36.3

12

Vibrant Media**

145,043

69.1

37

Demand Media

72,437

34.5

13

Tribal Fusion**

139,949

66.7

38

Windows Live

72,248

34.4

14

Microsoft Media Network US**

139,494

66.4

39

Monster Career Ad Network (CAN)**

71,814

34.2

15

FOX Audience Network**

137,678

65.6

40

ShareThis

68,702

32.7

16

Specific Media**

136,658

65.1

41

MediaWhiz**

62,601

29.8

17

AudienceScience**

136,014

64.8

42

Dedicated Media**

61,724

29.4

18

Casale Media - MediaNet**

132,036

62.9

43

AMAZON.COM

60,451

28.8

19

Burst Media**

130,672

62.2

44

MTV Networks Music

57,828

27.5

20

Traffic Marketplace**

130,170

62.0

45

Lotame Solutions**

53,704

25.6

21

ContextWeb**

122,857

58.5

46

engage:BDR**

43,328

20.6

22

MSN

122,657

58.4

47

Brand.net Network**

42,879

20.4

23

interclick**

122,360

58.3

48

Technorati Media

42,244

20.1

24

Adconion Media Group**

121,697

58.0

49

CNN

41,499

19.8

25

AdBlade Network**

119,182

56.8

50

NetShelter Technology Media

40,811

19.4

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in February. For instance, Yahoo! Sites was seen by 84.6 percent of the 210 million Internet users in February. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network.  

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



RELATED LINKS

http://www.comscore.com