comScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2011
Valentine's Day Ignites Sparks at Flowers/Gifts/Greetings and E-card Sites
Tax Sites Climb as Americans Begin to File 2010 Returns
RESTON, Va., March 22, 2011 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for February 2011 based on data from the comScore Media Metrix service. Valentine's Day propelled gains at Flowers/Gifts/Greetings sites and E-card sites, while Tax sites climbed as Americans began to file their 2010 tax returns.
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"Love was in the air in February as Americans celebrated Valentine's Day online, which generated a surge in activity to Flowers and E-card sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "Auto Manufacturer sites also spiked in February with the combination of heavy Super Bowl advertising and several national auto shows driving visitors to the category."
Web Makes Filing Less Taxing
More Americans turned to Tax sites in February for help in preparing to file. The category attracted 33.1 million visitors, up 24 percent to rank as the top gaining category for the month. Each year, online tax filing typically grows each month from the beginning of the year through the April filing deadline.
Will You Be Mine Online
The Valentine's Day holiday sent many Americans online to order flowers and gifts for loved ones. The Flowers/Gifts/Greetings category drew more than 30 million Americans in February, up 18 percent from the prior month. AmericanGreetings Property ranked among the top gaining properties with 8.1 million unique visitors (up 13 percent), while ProFlowers.com surged 380 percent to 5.2 million visitors. Gifts.com came in third with 4.3 million visitors, followed by Hallmark with 2.4 million (up 16 percent), 1-800-Flowers.Com, Inc. with 2.4 million (up 59 percent) and FTD.com with 2.0 million (up 183 percent).
Visitation to E-card sites grew 10 percent to 19.2 million unique visitors in February. MyFunCards.com took the top spot in the category with 4.8 million visitors (up 32 percent), followed by AG Interactive with 4.0 million visitors (up 31 percent). Evite.com attracted 3.7 million visitors, while 123Greetings.com jumped 29 percent to 2.4 million visitors.
Super Bowl Ads Drive Growth at Auto Sites
Americans flooded Auto Manufacturer sites in February following several high-profile car commercials that aired during this year's Super Bowl. More than 25 million people visited the category during the month (up 11 percent vs. January), with General Motors taking the top spot with 5.0 million visitors. Toyota drew 4.7 million visitors, followed by Ford Motor Company with 4.6 million visitors (up 14 percent), Honda with 3.8 million visitors (up 14 percent) and Chrysler LLC with 3.5 million visitors (up 59 percent). Subaru saw sizeable gains during the month as a result of their sponsorship of Animal Planet's annual "Puppy Bowl," growing 469 percent to 2.2 million unique visitors.
Top 50 Properties
Yahoo! Sites ranked as the #1 property in February with 177.5 million visitors, followed by Google Sites with 175.2 million and Microsoft Sites with 168.8 million. Sites new to the top 50 in February included Expedia Inc (#43), The Washington Post Company (#48) and Twitter.com (#49).
Top 50 Ad Focus Ranking
Google Ad Network led the February Ad Focus ranking with a reach of 92.3 percent of Americans online, followed by AOL Advertising (84.6 percent reach), Yahoo! Sites (84.6 percent) and Yahoo! Network Plus (84.1 percent).
Table 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) February 2011 vs. January 2011 Source: comScore Media Metrix |
|||||
Total Unique Visitors (000) |
|||||
Jan-11 |
Feb-11 |
% Change |
Rank by Unique Visitors |
||
Total Internet : Total Audience |
211,621 |
209,933 |
-1 |
N/A |
|
Apollo Group, Inc. |
3,780 |
10,202 |
170 |
148 |
|
Mevio Network |
5,665 |
9,414 |
66 |
158 |
|
FoxNews.com |
10,418 |
13,573 |
30 |
104 |
|
KeywordBlocks.com |
8,069 |
9,932 |
23 |
152 |
|
Xacti Corporation |
7,180 |
8,558 |
19 |
178 |
|
LocalTV LLC |
5,284 |
6,275 |
19 |
228 |
|
AmericanGreetings Property |
7,208 |
8,145 |
13 |
188 |
|
McAfee.com Sites |
5,026 |
5,674 |
13 |
249 |
|
NIH |
8,541 |
9,617 |
13 |
156 |
|
BuyCheapr.com |
6,269 |
7,017 |
12 |
216 |
|
*Ranking based on the top 250 properties in February 2011. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement. |
|||||
Table 2
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) February 2011 vs. January 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||
Total Unique Visitors (000) |
||||
Jan-11 |
Feb-11 |
% Change |
||
Total Internet : Total Audience |
211,621 |
209,933 |
-1 |
|
Business/Finance – Taxes |
26,790 |
33,128 |
24 |
|
Retail – Flowers/Gifts/Greetings |
25,862 |
30,447 |
18 |
|
Automotive – Manufacturer |
23,207 |
25,726 |
11 |
|
Services – e-cards |
17,534 |
19,200 |
10 |
|
Directories/Resources – Directories |
103,334 |
109,007 |
5 |
|
News/Information – Politics |
24,534 |
24,892 |
1 |
|
Retail – Jewelry/Luxury Goods/Accessories |
17,474 |
17,639 |
1 |
|
Search/Navigation |
189,831 |
191,251 |
1 |
|
Entertainment |
211,221 |
209,857 |
-1 |
|
Conversational Media |
206,283 |
204,625 |
-1 |
|
Table 3
comScore Top 50 Properties (U.S.) |
|||||||
Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
||
Total Internet : Total Audience |
209,933 |
||||||
1 |
Yahoo! Sites |
177,538 |
26 |
ESPN |
35,492 |
||
2 |
Google Sites |
175,190 |
27 |
Federated Media Publishing |
35,103 |
||
3 |
Microsoft Sites |
168,810 |
28 |
Superpages.com Network |
32,823 |
||
4 |
FACEBOOK.COM |
150,670 |
29 |
Wal-Mart |
32,230 |
||
5 |
AOL, Inc. |
107,383 |
30 |
Adobe Sites |
32,160 |
||
6 |
Ask Network |
92,715 |
31 |
Tribune Interactive |
31,120 |
||
7 |
Turner Digital |
89,041 |
32 |
Break Media Network |
30,023 |
||
8 |
Glam Media |
84,095 |
33 |
WeatherBug Property |
29,565 |
||
9 |
Viacom Digital |
83,745 |
34 |
YellowBook Network |
29,453 |
||
10 |
CBS Interactive |
78,629 |
35 |
AT&T Interactive Network |
28,906 |
||
11 |
Amazon Sites |
75,044 |
36 |
LINKEDIN.COM |
28,280 |
||
12 |
Demand Media |
72,437 |
37 |
iVillage.com: The Womens Network |
27,683 |
||
13 |
Wikimedia Foundation Sites |
71,066 |
38 |
NBC Universal |
26,728 |
||
14 |
Apple Inc. |
66,771 |
39 |
WordPress |
25,976 |
||
15 |
New York Times Digital |
66,240 |
40 |
YELP.COM |
25,436 |
||
16 |
eBay |
63,491 |
41 |
Disney Online |
25,240 |
||
17 |
Answers.com Sites |
54,615 |
42 |
Huffington Post |
24,701 |
||
18 |
VEVO |
54,154 |
43 |
Expedia Inc |
24,424 |
||
19 |
Fox Interactive Media |
54,141 |
44 |
NETFLIX.COM |
24,127 |
||
20 |
craigslist, inc. |
50,517 |
45 |
Everyday Health |
24,098 |
||
21 |
Comcast Corporation |
48,183 |
46 |
Scripps Networks Interactive Inc. |
23,694 |
||
22 |
Technorati Media |
42,244 |
47 |
Bank of America |
23,509 |
||
23 |
Weather Channel, The |
41,828 |
48 |
The Washington Post Company |
23,387 |
||
24 |
NetShelter Technology Media |
40,811 |
49 |
TWITTER.COM |
23,126 |
||
25 |
Gannett Sites |
38,272 |
50 |
Verizon Communications Corporation |
23,123 |
||
Table 4
comScore Ad Focus Ranking (U.S.) |
|||||||||
Rank |
Property |
Unique Visitors (000) |
% Reach |
Rank |
Property |
Unique Visitors (000) |
% Reach |
||
Total Internet : Total Audience |
209,933 |
100.0 |
|||||||
1 |
Google Ad Network** |
193,806 |
92.3 |
26 |
YOUTUBE.COM* |
110,715 |
52.7 |
||
2 |
AOL Advertising** |
177,628 |
84.6 |
27 |
AOL, Inc. |
107,383 |
51.2 |
||
3 |
Yahoo! Sites |
177,538 |
84.6 |
28 |
CPX Interactive** |
103,715 |
49.4 |
||
4 |
Yahoo! Network Plus** |
176,517 |
84.1 |
29 |
Kontera** |
97,981 |
46.7 |
||
5 |
Turn Media Platform** |
168,186 |
80.1 |
30 |
Cox Digital Solutions - Network** |
96,767 |
46.1 |
||
6 |
167,063 |
79.6 |
31 |
Bing |
93,542 |
44.6 |
|||
7 |
ValueClick Networks** |
164,860 |
78.5 |
32 |
Ask Network |
92,715 |
44.2 |
||
8 |
24/7 Real Media** |
162,595 |
77.5 |
33 |
Undertone** |
90,875 |
43.3 |
||
9 |
AdBrite** |
151,364 |
72.1 |
34 |
Glam Media |
84,095 |
40.1 |
||
10 |
FACEBOOK.COM |
150,670 |
71.8 |
35 |
Technorati Media** |
81,079 |
38.6 |
||
11 |
Collective Display** |
150,101 |
71.5 |
36 |
Meebo |
76,209 |
36.3 |
||
12 |
Vibrant Media** |
145,043 |
69.1 |
37 |
Demand Media |
72,437 |
34.5 |
||
13 |
Tribal Fusion** |
139,949 |
66.7 |
38 |
Windows Live |
72,248 |
34.4 |
||
14 |
Microsoft Media Network US** |
139,494 |
66.4 |
39 |
Monster Career Ad Network (CAN)** |
71,814 |
34.2 |
||
15 |
FOX Audience Network** |
137,678 |
65.6 |
40 |
ShareThis |
68,702 |
32.7 |
||
16 |
Specific Media** |
136,658 |
65.1 |
41 |
MediaWhiz** |
62,601 |
29.8 |
||
17 |
AudienceScience** |
136,014 |
64.8 |
42 |
Dedicated Media** |
61,724 |
29.4 |
||
18 |
Casale Media - MediaNet** |
132,036 |
62.9 |
43 |
AMAZON.COM |
60,451 |
28.8 |
||
19 |
Burst Media** |
130,672 |
62.2 |
44 |
MTV Networks Music |
57,828 |
27.5 |
||
20 |
Traffic Marketplace** |
130,170 |
62.0 |
45 |
Lotame Solutions** |
53,704 |
25.6 |
||
21 |
ContextWeb** |
122,857 |
58.5 |
46 |
engage:BDR** |
43,328 |
20.6 |
||
22 |
MSN |
122,657 |
58.4 |
47 |
Brand.net Network** |
42,879 |
20.4 |
||
23 |
interclick** |
122,360 |
58.3 |
48 |
Technorati Media |
42,244 |
20.1 |
||
24 |
Adconion Media Group** |
121,697 |
58.0 |
49 |
CNN |
41,499 |
19.8 |
||
25 |
AdBlade Network** |
119,182 |
56.8 |
50 |
NetShelter Technology Media |
40,811 |
19.4 |
||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in February. For instance, Yahoo! Sites was seen by 84.6 percent of the 210 million Internet users in February. |
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About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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