comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2010

Online Gambling Sites See Pickup during World Series of Poker Tournament

Americans Browse Retail Sites to Shop Summer Deals

Aug 27, 2010, 12:12 ET from comScore, Inc.

RESTON, Va., Aug. 27 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for July 2010 based on data from the comScore Media Metrix service. Interest in the annual World Series of Poker Tournament drove traffic to Online Gambling sites during the month as the heavily anticipated 'main event' commenced. More than 170 million Americans visited a Retail site in July shopping for toys, tickets, and other consumer goods.  

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"The World Series of Poker tournament brought out the competitive side of Americans in July, prompting millions to visit online gambling sites to test their card-playing skills," said Jeff Hackett, senior vice president of comScore Media Metrix. "Retails sites were also popular in July, with Toy sites faring particularly well as parents shopped for games and activities to keep their kids occupied during their summer vacation."

Americans Place their Bets

The 'main event' of the World Series of Poker annual tournament took place in July, spurring interest in the game among Americans. More than 13.4 million people visited an Online Gambling site during the month, an 11-percent increase versus June. PokerStars ranked as the category leader with 2.4 million visitors (up 8 percent), followed by FullTiltPoker with 2.3 million visitors (up 14 percent), Kingolotto Network with 2.0 million visitors (up 31 percent), and UltimateBet.com Online Poker with 1.0 million visitors (up 33 percent).

Online Retail Sites Busy During Summer

Several Retail sub-categories ranked among the top gaining categories for the month, including Toys, Mall, Tickets and Consumer Goods. Parents found ways to keep vacationing students busy with Toys sites, up 11 percent in July to 18.4 million visitors. Toysrus Sites ranked #1 in the category with 6.6 million visitors during the month (up 4 percent), followed by The LEGO Group with 2.9 million (up 24 percent), Disney Shopping with 1.7 million (up 7 percent) and AmericanGirl.com with 1.3 million (up 75 percent).

Mall sites also flourished during the month, growing 11 percent to 18.1 million visitors. Sam's Club ranked #1 in the category with 4.7 million visitors (up 6 percent). HSN.com followed in second with 3.6 million visitors (up 18 percent), while FingerHut.com had 2.0 million visitors (up 24 percent) and MyDealMatch.com had 1.8 million visitors (up 9 percent).

Travel Information Sites Soar through July

The Travel Information site category saw strong growth during the month with 59.2 million visitors, up 11 percent versus June to reach the all-time high for the category. TravelAdNetwork ranked #1 with 18.9 million visitors, representing a 16-percent increase since June. TripAdvisor Sites ranked second with 13.1 million visitors, followed by Yahoo! Travel with 11.0 million visitors (up 14 percent), AOL Travel with 5.1 million (up 7 percent) and Bing Travel with 4.9 million (up 6 percent).

Top 50 Properties

Google Sites ranked as the #1 property in July with 178 million visitors, followed by Yahoo! Sites with 174 million and Microsoft Sites with 165 million. The Mozilla Organization jumped 10 positions in the ranking with 35.1 million visitors, while The Washington Post Company climbed 5 spots to 27.7 million visitors.  

Top 50 Ad Focus Ranking

BrightRoll Video Network led the July Ad Focus ranking with a potential reach of 96 percent of Americans online, followed by SpotXchange Video Ad Network with a 93-percent reach. YuMe Video Ad Network climbed four spots to capture the #3 ranking with an 89-percent reach.

Table 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) July 2010 vs. June 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-10

Jul-10

% Change

Rank by Unique Visitors

Total Internet : Total Audience

215,061

213,584

-1

N/A

PCH.COM

4,957

7,599

53

200

Apollo Group, Inc.

5,605

7,259

30

206

NFL Internet Group

7,583

9,744

28

160

Mail.com Media Corporation

4,925

6,017

22

250

Intergi Entertainment And Games

7,968

9,582

20

164

Manta.com

11,790

14,177

20

105

TheFind

11,419

13,721

20

109

The Mozilla Organization

29,576

35,115

19

29

MerchantCircle.com

7,270

8,602

18

177

Staples.com Sites

5,852

6,874

17

213

*Ranking based on the top 250 properties in July 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement.

Table 2

comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) July 2010 vs. June 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Total Unique Visitors (000)

Jun-10

Jul-10

% Change

Total Internet : Total Audience

215,061

213,584

-1

Gambling – Online Gambling

12,054

13,418

11

Retail – Toys

16,592

18,423

11

Retail – Mall

16,330

18,070

11

Travel - Information

53,537

59,163

11

Retail – Tickets

26,733

28,990

8

Business to Business

49,735

53,687

8

Retail – Consumer Goods

23,292

24,926

7

Entertainment – Humor

48,484

51,793

7

Business/Finance – Personal Finance

57,403

60,816

6

Services – Coupons

32,723

34,507

5

Table 3

comScore Top 50 Properties (U.S.) July 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

Rank

Property

Unique Visitors (000)

Total Internet : Total Audience

213,584

1

   Google Sites

178,393

26

   Disney Online

35,766

2

   Yahoo! Sites

174,168

27

   Technorati Media

35,695

3

   Microsoft Sites

164,692

28

   Gannett Sites

35,678

4

   FACEBOOK.COM

145,521

29

   The Mozilla Organization

35,115

5

   AOL LLC

107,539

30

   Superpages.com Network

34,276

6

   Glam Media

90,490

31

   Federated Media Publishing

33,939

7

   Ask Network

87,982

32

   Break Media

33,588

8

   Turner Network

85,727

33

   iVillage.com: The Womens Network

33,287

9

   Fox Interactive Media

82,064

34

   WeatherBug Property

32,482

10

   Amazon Sites

77,913

35

   WordPress

32,001

11

   CBS Interactive

75,661

36

   Expedia Inc

31,891

12

   Wikimedia Foundation Sites

72,316

37

   Verizon Communications Corporation

30,588

13

   eBay

69,557

38

   AT&T Interactive Network

29,417

14

   New York Times Digital

69,213

39

   Tribune Interactive

28,646

15

   Apple Inc.

69,038

40

   Target Corporation

28,471

16

   Viacom Digital

68,936

41

   YellowBook Network

27,940

17

   Demand Media

58,654

42

   The Washington Post Company

27,711

18

   craigslist, inc.

53,158

43

   Photobucket.com LLC

27,396

19

   VEVO

48,482

44

   ESPN

27,197

20

   Comcast Corporation

46,047

45

   Warner Music

27,151

21

   Weather Channel, The

43,147

46

   Everyday Health

26,645

22

   Answers.com Sites

40,381

47

   WorldNow Sites

25,630

23

   NetShelter Technology Media

38,617

48

   NBC Universal

25,357

24

   Wal-Mart

37,244

49

   Bank of America

24,986

25

   Adobe Sites

37,190

50

   TWITTER.COM

24,798

Table 4

comScore Ad Focus Ranking (U.S.) July 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

213,584

100.0

1

   BrightRoll Video Network - Potential Reach

204,685

95.8

26

   AudienceScience**

143,530

67.2

2

   SpotXchange Video Ad Network - Potential Reach

199,369

93.3

27

   Tribal Fusion**

143,378

67.1

3

   YuMe Video Network - Potential Reach

190,292

89.1

28

   Casale Media - MediaNet**

141,864

66.4

4

   Tremor Media - Potential Reach

188,930

88.5

29

   Traffic Marketplace**

140,981

66.0

5

   BBE - Potential Reach

188,674

88.3

30

   interCLICK**

139,458

65.3

6

   Yahoo! Network**

184,768

86.5

31

   Adconion Media Group**

135,804

63.6

7

   AOL Advertising**

183,417

85.9

32

   Burst Media**

131,970

61.8

8

   Adconion Video Network - Potential Reach

182,763

85.6

33

   Break Media - Potential Reach

130,500

61.1

9

   Google Ad Network**

182,618

85.5

34

   ADSDAQ by ContextWeb**

125,758

58.9

10

   Advertising.com Video Network - Potential Reach

180,705

84.6

35

   MSN

121,731

57.0

11

   ScanScout Network - Potential Reach

177,509

83.1

36

   NNN Total Newspapers: U.S.

113,995

53.4

12

   Yahoo! Sites

174,168

81.5

37

   Viacom Digital Network - Potential Reach

113,155

53.0

13

   ValueClick Networks**

173,632

81.3

38

   YOUTUBE.COM*

110,716

51.8

14

   TidalTV - Potential Reach

170,802

80.0

39

   Adify**

110,552

51.8

15

   Google

170,320

79.7

40

   CPX Interactive**

110,372

51.7

16

   Digital Broadcasting Group (DBG) - Potential Reach

167,138

78.3

41

   Jivox Video Network - Potential Reach

110,025

51.5

17

   24/7 Real Media**

161,909

75.8

42

   AOL Media Network

108,095

50.6

18

   Turn, Inc**

158,868

74.4

43

   AOL LLC

107,539

50.4

19

   AdBrite**

158,137

74.0

44

   ITN Digital - Potential Reach

105,888

49.6

20

   Microsoft Media Network US**

157,924

73.9

45

   Centro - Potential Reach

103,178

48.3

21

   Specific Media**

157,650

73.8

46

   Vibrant Media**

101,918

47.7

22

   FOX Audience Network**

153,009

71.6

47

   IB Local Network - Potential Reach

101,044

47.3

23

   Collective Network**

151,170

70.8

48

   Undertone Networks**

98,731

46.2

24

   Pulse 360**

145,623

68.2

49

   MTVN Tribes - Potential Reach

97,624

45.7

25

   FACEBOOK.COM

145,521

68.1

50

   AdBlade Network**

95,551

44.7

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July. For instance, Yahoo! Sites was seen by 81.5 percent of the 213 million Internet users in July.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.  

comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.

About comScore Media Metrix

comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.



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