comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2010
Mother's Day and Graduations Send Americans Shopping at Flowers/Gifts/Greetings Sites
Fans Flood Sports Sites for Updates on NBA and NHL Playoffs
RESTON, Va., June 15 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for May 2010 based on data from the comScore Media Metrix service. Seasonal events in May including Mother's Day and professional sports playoffs drove the dominant online trends during the month.
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"Between Mother's Day, graduations, proms, and even weddings, May is often an eventful month for many Americans," said Jeff Hackett, senior vice president of comScore Media Metrix. "Flowers, Gifts, and Greetings sites were popular this month, providing shoppers with an easy way to purchase gifts for every occasion. Sports fans also had their hands full, turning to sports sites throughout the month for updates on the NBA and NHL playoff series, in addition to regular season MLB games."
Online Flower Shopping Sprouts in May
The Flowers/Gifts/Greetings category grew 23 percent to 36 million visitors in May, led by AmericanGreetings Property with 10.4 million visitors. ProFlowers.com ranked second in the category with 7.3 million visitors (up 168 percent) as Americans looked to buy bouquets for Mother's Day. Gifts.com grabbed the #3 position with 5.8 million visitors (up 39 percent), followed by 1-800-Flowers.com, Inc. with 3.6 million (up 86 percent) and Hallmark with 2.8 million.
Sports Sites Feel the Heat During Playoffs
Loyal sports fans were kept on the edge of their seat in May during the NBA and NHL playoffs, resulting in a 20 percent jump in the Sports category during the month. Yahoo! Sites ranked #1 in the category with 35.9 million unique visitors, followed by ESPN with 25.4 million visitors. FOXSports.com on MSN ranked third with 23.5 million visitors, while CBS Sports and Fantasy Sports Ventures rounded out the top five, each with 15.3 million visitors.
Americans Get their Entertainment News Fix Online
Americans were hooked on Entertainment News sites during May as they browsed for the latest celebrity gossip. The category reached an all-time high of nearly 100 million visitors during the month, representing a gain of 20-percent versus April. omg! was the category leader with 23 million visitors. TMZ ranked second with 16.1 million visitors (up 8 percent), followed closely by People with 15.4 million visitors (up 6 percent). E! Online experienced a comparatively large increase of 26 percent to reach 8.4 million visitors in the #4 position, while Entertainment Weekly rounded out the top 5 with 8.3 million.
Top 50 Properties
Google Sites ranked as the #1 property in May with 179 million visitors, followed by Yahoo! Sites with 167 million visitors and Microsoft Sites with 160 million visitors. Facebook.com held the #4 position in May with an all-time high of 130 million visitors, while AOL LLC attracted 112 million unique visitors.
Top 50 Ad Focus Ranking
BrightRoll Video Network led the May Ad Focus ranking reaching 97 percent of Americans online. YuMe Video Network ranked second, reaching 96 percent of the population, followed by ScanScout Network with a 93-percent reach.
Table 1 |
|||||
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) May 2010 vs. April 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
|||||
Total Unique Visitors (000) |
|||||
Apr-10 |
May-10 |
% Change |
Rank by Unique Visitors |
||
Total Internet : Total Audience |
213,019 |
215,691 |
1 |
N/A |
|
ProFlowers.com |
2,714 |
7,284 |
168 |
223 |
|
McDonald's |
5,514 |
9,691 |
76 |
172 |
|
IMLive.com |
6,046 |
9,717 |
61 |
170 |
|
Dailymotion.com |
10,297 |
13,129 |
28 |
126 |
|
Comcast Corporation |
41,239 |
52,110 |
26 |
18 |
|
Hollywood.com Network |
7,185 |
8,828 |
23 |
189 |
|
TheFind |
9,711 |
11,819 |
22 |
138 |
|
Evite.com |
5,468 |
6,621 |
21 |
250 |
|
Conduit.com |
11,105 |
13,363 |
20 |
124 |
|
Buzzle.com |
5,697 |
6,757 |
19 |
241 |
|
*Ranking based on the top 250 properties in May 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement. |
|||||
Table 2 |
||||
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) May 2010 vs. April 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||
Total Unique Visitors (000) |
||||
Apr-10 |
May-10 |
% Change |
||
Total Internet : Total Audience |
213,019 |
215,691 |
1 |
|
Retail – Flowers/Gifts/Greetings |
29,381 |
36,096 |
23 |
|
Sports |
117,016 |
140,554 |
20 |
|
Entertainment – News |
83,566 |
99,976 |
20 |
|
Incentives |
19,164 |
21,908 |
14 |
|
Health – Pharmacy |
5,088 |
5,734 |
13 |
|
Online Gambling |
11,549 |
12,943 |
12 |
|
Photos |
112,714 |
125,338 |
11 |
|
Online Gaming |
87,360 |
95,880 |
10 |
|
Coupons |
28,923 |
31,580 |
9 |
|
Travel – Car Rental |
6,023 |
6,571 |
9 |
|
Table 3 |
|||||||
comScore Top 50 Properties (U.S.) May 2010 Total U.S. – Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix |
|||||||
Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
||
Total Internet : Total Audience |
215,691 |
||||||
1 |
Google Sites |
179,188 |
26 |
Federated Media Publishing |
35,957 |
||
2 |
Yahoo! Sites |
167,220 |
27 |
WordPress |
35,770 |
||
3 |
Microsoft Sites |
160,061 |
28 |
Wal-Mart |
35,530 |
||
4 |
Facebook.com |
130,308 |
29 |
iVillage.com: The Womens Network |
34,531 |
||
5 |
AOL LLC |
112,364 |
30 |
Break Media |
33,798 |
||
6 |
Ask Network |
91,939 |
31 |
Superpages.com Network |
33,687 |
||
7 |
Fox Interactive Media |
88,072 |
32 |
YellowBook Network |
33,070 |
||
8 |
Turner Network |
86,086 |
33 |
Adobe Sites |
32,733 |
||
9 |
Glam Media |
80,748 |
34 |
Verizon Communications Corporation |
31,302 |
||
10 |
CBS Interactive |
78,432 |
35 |
AT&T Interactive Sites |
30,515 |
||
11 |
Wikimedia Foundation Sites |
78,275 |
36 |
Time Warner - Excluding AOL |
29,461 |
||
12 |
Amazon Sites |
77,973 |
37 |
Tribune Interactive |
29,415 |
||
13 |
New York Times Digital |
72,378 |
38 |
NBC Universal |
29,318 |
||
14 |
eBay |
71,509 |
39 |
Lycos Global Search And Media |
29,035 |
||
15 |
Apple Inc. |
67,898 |
40 |
Expedia Inc |
28,504 |
||
16 |
Viacom Digital |
62,252 |
41 |
Weatherbug Property |
27,565 |
||
17 |
Demand Media |
56,261 |
42 |
Gorilla Nation |
27,509 |
||
18 |
Comcast Corporation |
52,110 |
43 |
Disney Online |
26,857 |
||
19 |
craigslist, inc. |
50,830 |
44 |
Target Corporation |
26,639 |
||
20 |
VEVO |
48,961 |
45 |
Photobucket.com LLC |
26,492 |
||
21 |
Answers.com Sites |
45,390 |
46 |
Everyday Health |
26,484 |
||
22 |
Weather Channel, The |
43,498 |
47 |
Warner Music |
26,263 |
||
23 |
NetShelter Technology Media |
38,280 |
48 |
WorldNow Sites |
25,428 |
||
24 |
Technorati Media |
38,250 |
49 |
ESPN |
25,359 |
||
25 |
Gannett Sites |
37,522 |
50 |
The Washington Post Company |
24,495 |
||
Table 4 |
|||||||||
comScore Ad Focus Ranking (U.S.) May 2010 Total U.S. – Home, Work and University Locations Unique Visitors (000) Source: comScore Media Metrix |
|||||||||
Rank |
Property |
Unique Visitors (000) |
% Reach |
Rank |
Property |
Total Unique Visitors (000) |
% Reach |
||
Total Internet : Total Audience |
215,691 |
100.0 |
|||||||
1 |
BrightRoll Video Network - Potential Reach |
210,052 |
97.4 |
26 |
Pulse 360** |
143,391 |
66.5 |
||
2 |
YuMe Video Network - Potential Reach |
207,783 |
96.3 |
27 |
Casale Media - MediaNet** |
140,354 |
65.1 |
||
3 |
ScanScout Network - Potential Reach |
201,456 |
93.4 |
28 |
AudienceScience (formerly Revenue Science)** |
139,958 |
64.9 |
||
4 |
Tremor Media - Potential Reach |
197,698 |
91.7 |
29 |
Adconion Media Group** |
138,860 |
64.4 |
||
5 |
BBE - Potential Reach |
192,745 |
89.4 |
30 |
interCLICK** |
138,421 |
64.2 |
||
6 |
Advertising.com Video Network - Potential Reach |
188,232 |
87.3 |
31 |
Burst Media** |
133,282 |
61.8 |
||
7 |
SpotXchange Video Ad Network - Potential Reach |
187,642 |
87.0 |
32 |
FACEBOOK.COM |
130,308 |
60.4 |
||
8 |
Yahoo! Network** |
186,893 |
86.6 |
33 |
ADSDAQ by ContextWeb** |
129,212 |
59.9 |
||
9 |
AOL Advertising** |
186,489 |
86.5 |
34 |
MSN |
117,783 |
54.6 |
||
10 |
Google Ad Network** |
183,594 |
85.1 |
35 |
NNN Total Newspapers: U.S. |
117,655 |
54.5 |
||
11 |
ValueClick Networks** |
177,616 |
82.3 |
36 |
YOUTUBE.COM* |
112,760 |
52.3 |
||
12 |
Adconion Video Network - Potential Reach |
176,594 |
81.9 |
37 |
AOL LLC |
112,364 |
52.1 |
||
13 |
171,450 |
79.5 |
38 |
AOL Media Network |
112,316 |
52.1 |
|||
14 |
TidalTV - Potential Reach |
167,926 |
77.9 |
39 |
CPX Interactive** |
111,568 |
51.7 |
||
15 |
Yahoo! Sites |
167,220 |
77.5 |
40 |
Break Media - Potential Reach |
108,743 |
50.4 |
||
16 |
Specific Media** |
161,639 |
74.9 |
41 |
Centro - Potential Reach |
106,885 |
49.6 |
||
17 |
24/7 Real Media** |
161,100 |
74.7 |
42 |
Viacom Digital Network - Potential Reach |
104,929 |
48.6 |
||
18 |
Microsoft Media Network US** |
158,542 |
73.5 |
43 |
IB Local Network - Potential Reach |
103,914 |
48.2 |
||
19 |
AdBrite** |
156,955 |
72.8 |
44 |
Adify** |
103,897 |
48.2 |
||
20 |
Digital Broadcasting Group (DBG) - Potential Reach |
155,463 |
72.1 |
45 |
Undertone Networks** |
102,921 |
47.7 |
||
21 |
Turn, Inc** |
154,467 |
71.6 |
46 |
ITN Digital - Potential Reach |
102,559 |
47.5 |
||
22 |
FOX Audience Network** |
152,007 |
70.5 |
47 |
Cox Cross Media - Potential Reach |
102,481 |
47.5 |
||
23 |
Collective Network** |
147,639 |
68.4 |
48 |
Vibrant Media** |
99,927 |
46.3 |
||
24 |
Tribal Fusion** |
147,626 |
68.4 |
49 |
NCC Digital - Potential Reach |
98,351 |
45.6 |
||
25 |
Traffic Marketplace** |
146,193 |
67.8 |
50 |
Turner Network + Y! Partnership |
95,004 |
44.0 |
||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 78 percent of the 216 million Internet users in May. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network |
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comScore has resumed reporting of the Top 50 Properties and Top 50 Ad-Focus rankings due to the conclusion of the unified digital measurement transition period.
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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