comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2011
Mother's Day Prompts Millions to Browse for Flowers, Gifts and E-cards
Summer Travel Planning Drives Gains at Car Rental Sites
RESTON, Va., June 20, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for May 2011 based on data from the comScore Media Metrix service. Mother's Day prompted sons and daughters nationwide to shop for bouquets and other gifts on Flowers/Gifts/Greetings sites, as well as send loving e-cards. As the summer months neared, Americans looked ahead to book travel plans at Car Rental sites.
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"In May, Americans were busy shopping for mom and sending greetings at Flowers, Gifts and E-card sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "They also found time to research car rental options for summer vacation planning and browse Memorial Day sales at Home Furnishings and Consumer Electronics sites."
Flower Sites in Bloom for Mother's Day
Nearly 28 million people visited the Flowers/Gifts/Greetings category as Mother's Day approached, up 15 percent from the previous month. Gifts.com ranked #1 with 5.4 million visitors (up 9 percent), followed by AmericanGreetings Property with 5.0 million. Top gainers included ProFlowers.com with 4.6 million visitors (up 125 percent), 1-800-Flowers.com, Inc. with 2.7 million (up 88 percent) and FTD.com with 2.0 million (up 85 percent).
E-card sites also saw a boost from the holiday with 17.5 million people visiting the category, up 13 percent from the previous month. Evite.com commanded the top spot with 4.9 million visitors (up 32 percent), followed by MyFunCards.com with 3.0 million (up 15 percent), AG Interactive with 2.8 million and SomeCards.com with 2.0 million (up 8 percent). 123Greetings.com rounded out the top five with 1.8 million visitors, representing a 24-percent increase versus April.
Traffic Jams at Car Rental Sites
Car Rental sites ranked as the top-gaining category in May as Americans considered this option in their summer vacation planning. More than 6.3 million people visited the category during the month, up 16 percent overall, with Enterprise Rent-A-Car Company earning the top ranking with 3.4 million visitors (up 17 percent). Avis Budget Group attracted 2.2 million visitors (up 25 percent), followed by Hertz with 1.4 million visitors (up 22 percent), Dollar Thrifty Automotive Group, Inc. with 905,000 (up 21 percent) and CarRentals.com with 891,000 (up 24 percent).
Retail Sites Flourish from Memorial Day Sales
Several retail subcategories ranked among the top-gaining categories in May due to Memorial Day sales, including Home Furnishing sites, which grew 11 percent to more than 35 million visitors. Earning the #1 spot in the category was The Home Depot, Inc. with 10.40 million visitors (up 17 percent), inching out Lowes.com in second with 10.39 million (up 6 percent). Williams-Sonoma, Inc. drew 2.5 million visitors, followed by IKEA with 2.5 million (up 9 percent), CSN Stores, Inc. with 1.4 million (up 9 percent) and Menards, Inc. with 1.2 million (up 28 percent).
Consumer Electronics sites also posted a strong gain of 11-percent, reaching nearly 40 million visitors in May. BestBuy.com ranked first with 18.1 million visitors (up 31 percent), followed by Buy.com with 3.0 million (up 8 percent), eBay Electronics U.S. with 2.9 million, RadioShack Corporation with 2.8 million (up 18 percent) and Samsung Group with 2.1 million (up 2 percent).
Top 50 Properties
Yahoo! Sites ranked as the #1 property in May with 188.8 million visitors, followed by Google Sites with 180.0 million and Microsoft Sites with 179.8 million. Amazon Sites jumped 1 position to rank #7 with 94.9 million visitors, while NBC Universal jumped 9 positions to rank #33 with 31.4 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the May Ad Focus ranking with a reach of 92.3-percent of Americans online, followed by Yahoo! Sites with an 87.3-percent reach. AOL Advertising captured the #3 spot with 85.3 percent reach, followed by Yahoo! Network Plus with 85.1 percent and ShareThis with 81.9 percent.
Table 1 |
|||||
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) May 2011 vs. April 2011 Source: comScore Media Metrix |
|||||
Total Unique Visitors (000) |
|||||
Apr-11 |
May-11 |
% Change |
Rank by Unique Visitors |
||
Total Internet : Total Audience |
214,467 |
216,250 |
1 |
N/A |
|
Dish Network Corporation |
3,265 |
6,067 |
86 |
242 |
|
Blinkx |
3,856 |
7,006 |
82 |
215 |
|
AVG Technologies |
6,453 |
8,894 |
38 |
173 |
|
CSMonitor.com |
5,313 |
6,967 |
31 |
217 |
|
Best Buy Sites |
15,132 |
19,505 |
29 |
72 |
|
Tumblr.com |
8,314 |
10,705 |
29 |
142 |
|
LivingSocial |
8,763 |
11,144 |
27 |
140 |
|
Fareportal Media Group |
5,895 |
7,476 |
27 |
199 |
|
Skype |
9,351 |
11,578 |
24 |
134 |
|
ABCNews Digital |
22,719 |
27,444 |
21 |
43 |
|
*Ranking based on the top 250 properties in May 2011. Excludes entities whose growth was primarily due to tagging |
|||||
Table 2 |
||||
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) May 2011 vs. April 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||
Total Unique Visitors (000) |
||||
Apr-11 |
May-11 |
% Change |
||
Total Internet : Total Audience |
214,467 |
216,250 |
1 |
|
Travel – Car Rental |
5,470 |
6,343 |
16 |
|
Retail – Flowers/Gifts/Greetings |
24,284 |
27,953 |
15 |
|
Services – Coupons |
38,435 |
43,942 |
14 |
|
Services – e-cards |
15,555 |
17,526 |
13 |
|
Retail – Consumer Electronics |
35,679 |
39,593 |
11 |
|
Retail – Home Furnishings |
31,612 |
35,063 |
11 |
|
Retail – Food |
12,660 |
13,975 |
10 |
|
Community – Religion/Spirituality |
27,277 |
29,910 |
10 |
|
Services – Incentives |
19,414 |
21,248 |
9 |
|
Travel – Online Travel Agents |
35,013 |
38,214 |
9 |
|
Table 3 |
|||||||
comScore Top 50 Properties (U.S.) |
|||||||
Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
||
Total Internet : Total Audience |
216,250 |
||||||
1 |
Yahoo! Sites |
188,763 |
26 |
ESPN |
38,141 |
||
2 |
Google Sites |
179,989 |
27 |
NetShelter Technology Media |
37,836 |
||
3 |
Microsoft Sites |
179,762 |
28 |
Tribune Interactive |
36,367 |
||
4 |
Facebook.com |
157,219 |
29 |
Wal-Mart |
33,558 |
||
5 |
AOL, Inc. |
114,901 |
30 |
LinkedIn.com |
33,383 |
||
6 |
Turner Digital |
102,549 |
31 |
Adobe Sites |
32,617 |
||
7 |
Amazon Sites |
94,923 |
32 |
AT&T Interactive Network |
31,682 |
||
8 |
Glam Media |
93,995 |
33 |
NBC Universal |
31,384 |
||
9 |
Ask Network |
92,026 |
34 |
Break Media Network |
31,158 |
||
10 |
Viacom Digital |
84,143 |
35 |
Yelp.com |
30,105 |
||
11 |
CBS Interactive |
79,048 |
36 |
WordPress |
29,953 |
||
12 |
Wikimedia Foundation Sites |
73,302 |
37 |
Fox News Digital |
29,859 |
||
13 |
Apple Inc. |
70,336 |
38 |
Netflix.com |
29,543 |
||
14 |
eBay |
67,241 |
39 |
Superpages.com Network |
29,497 |
||
15 |
New York Times Digital |
66,694 |
40 |
Disney Online |
29,250 |
||
16 |
Demand Media |
64,795 |
41 |
The Washington Post Company |
29,086 |
||
17 |
VEVO |
63,166 |
42 |
iVillage.com: The Womens Network |
28,760 |
||
18 |
Fox Interactive Media |
54,162 |
43 |
ABCNews Digital |
27,444 |
||
19 |
Answers.com Sites |
53,515 |
44 |
WeatherBug Property |
27,411 |
||
20 |
craigslist, inc. |
51,790 |
45 |
Scripps Networks Interactive Inc. |
27,274 |
||
21 |
Comcast Corporation |
51,323 |
46 |
Twitter.com |
26,997 |
||
22 |
Gannett Sites |
43,535 |
47 |
Everyday Health |
26,263 |
||
23 |
Weather Channel, The |
41,616 |
48 |
Discovery Digital Media Sites |
26,223 |
||
24 |
Federated Media Publishing |
41,083 |
49 |
WebMD Health |
24,961 |
||
25 |
Technorati Media |
38,404 |
50 |
Time Warner (Excl. Turner/WB) |
24,610 |
||
Table 4 |
|||||||||
comScore Ad Focus Ranking (U.S.) |
|||||||||
Rank |
Property |
Unique Visitors (000) |
% Reach |
Rank |
Property |
Unique Visitors (000) |
% Reach |
||
Total Internet : Total Audience |
216,250 |
100.0 |
|||||||
1 |
Google Ad Network** |
199,648 |
92.3 |
26 |
ContextWeb** |
119,005 |
55.0 |
||
2 |
Yahoo! Sites |
188,763 |
87.3 |
27 |
YouTube.com* |
117,867 |
54.5 |
||
3 |
AOL Advertising** |
184,357 |
85.3 |
28 |
AOL, Inc. |
114,901 |
53.1 |
||
4 |
Yahoo! Network Plus** |
184,094 |
85.1 |
29 |
CPX Interactive** |
107,317 |
49.6 |
||
5 |
ShareThis |
177,213 |
81.9 |
30 |
AdBlade Network** |
101,871 |
47.1 |
||
6 |
Turn Media Platform** |
176,023 |
81.4 |
31 |
Bing |
98,643 |
45.6 |
||
7 |
173,982 |
80.5 |
32 |
Kontera** |
97,549 |
45.1 |
|||
8 |
ValueClick Networks** |
171,704 |
79.4 |
33 |
Undertone** |
95,381 |
44.1 |
||
9 |
Specific Media (unified)** |
170,883 |
79.0 |
34 |
Glam Media |
93,995 |
43.5 |
||
10 |
24/7 Real Media Global Web Alliance** |
167,019 |
77.2 |
35 |
Ask Network |
92,026 |
42.6 |
||
11 |
AdBrite** |
159,762 |
73.9 |
36 |
Meebo |
83,492 |
38.6 |
||
12 |
Facebook.com |
157,219 |
72.7 |
37 |
Windows Live |
78,445 |
36.3 |
||
13 |
Collective Display** |
156,224 |
72.2 |
38 |
Monster Career Ad Network (CAN)** |
75,930 |
35.1 |
||
14 |
Tribal Fusion** |
152,690 |
70.6 |
39 |
Lotame Solutions** |
68,200 |
31.5 |
||
15 |
Vibrant Media** |
145,303 |
67.2 |
40 |
Goodway Group** |
67,876 |
31.4 |
||
16 |
Burst Media** |
144,144 |
66.7 |
41 |
Brand.net Network** |
65,228 |
30.2 |
||
17 |
AudienceScience** |
142,975 |
66.1 |
42 |
Demand Media |
64,795 |
30.0 |
||
18 |
Microsoft Media Network US** |
142,159 |
65.7 |
43 |
Amazon.com |
63,642 |
29.4 |
||
19 |
FOX Audience Network** |
140,188 |
64.8 |
44 |
Technorati Media** |
61,441 |
28.4 |
||
20 |
Traffic Marketplace** |
139,861 |
64.7 |
45 |
MTV Networks Music |
59,719 |
27.6 |
||
21 |
Cox Digital Solutions - Network** |
138,764 |
64.2 |
46 |
RMM (formerly Red McCombs Media)** |
58,136 |
26.9 |
||
22 |
Casale Media - MediaNet** |
134,827 |
62.3 |
47 |
CNN |
56,132 |
26.0 |
||
23 |
interclick** |
134,056 |
62.0 |
48 |
Dedicated Media** |
52,410 |
24.2 |
||
24 |
Adconion Media Group** |
129,279 |
59.8 |
49 |
MediaWhiz** |
50,792 |
23.5 |
||
25 |
MSN |
127,524 |
59.0 |
50 |
Ybrant Global Network** |
46,251 |
21.4 |
||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in May. For instance, Yahoo! Sites was seen by 87.3 percent of the 216 million Internet users in May. |
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About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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