comScore Media Metrix Ranks Top 50 U.S. Web Properties for October 2010
Traffic to Online Gambling Sites Doubles in Heat of Legislative Battle
Americans Flood Political News Sites as Midterm Elections Approach
RESTON, Va., Nov. 22, 2010 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for October 2010 based on data from the comScore Media Metrix service. Americans stayed up-to-date on the approaching midterm election by visiting political news sites in October. Online Gambling sites saw another month of increased traffic propelled by online poker tournaments, sports betting and interest due to legislative debates on the subject.
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"Web activity was largely impacted by the midterm election in October which drove increased traffic to political news sites, while online gambling sites saw gains due to interest in the 2010 World Series of Poker," said Jeff Hackett, executive vice president of comScore Media Metrix. "We also saw seasonal growth at e-cards and Flowers/Gifts/Greetings sites driven by occasions like Sweetest Day and Halloween."
Political News Sweeps America
With the midterm elections approaching in early November, Americans visited Political News sites in October to stay up-to-date on campaign developments and voter news and information. The category attracted 27.4 million visitors in October, up 12 percent versus September. CNN Politics led the category with 7.8 million unique visitors during the month (up 3 percent) followed by PoliticsDaily with 5.1 million visitors (up 10 percent) and RealClearPolitics.com with 3.1 million (up 79 percent). BarackObama.com jumped four positions in the ranking to capture the #4 spot with 2.1 million visitors, up 221 percent. The Economist group followed with 2.0 million visitors while Politico.com grew 11 percent to 1.7 million visitors.
Online Gambling Surges for Second Straight Month
Online Gambling sites saw strong growth in October as the World Series of Poker neared its conclusion. The category drew nearly 32 million visitors during the month, up 114 percent versus September, making it the highest growing site category for the second consecutive month. FullTiltPoker captured the top spot with 4.7 million visitors (up 12 percent), followed by PokerStars with 2.5 million visitors. UB.com drew 1.8 million visitors with its month-long 'Perfect Play' promotion. Kingolotto came in fourth with 1.7 million visitors (up 23 percent) followed by Absolute Poker with 1.6 million (up 19 percent) and Sportingbet PLC with 1.4 million (up 39 percent).
Americans Laugh Out Loud on Humor Sites
More than 60 million Americans visited a Humor site in October, up 25 percent since September, making it the second fastest gaining category for the month. Comedy Central led the category with 10.8 million visitors, a 26-percent increase from the prior month, as interest in The Daily Show and The Colbert Report peaked leading up to Jon Stewart's and Stephen Colbert's "Rally to Restore Sanity and/or Fear" on the mall in Washington, DC. Break.com ranked second in the category with 7.5 million visitors (up 65 percent), followed by Cracked with 5.1 million visitors (up 3 percent). FunnyOrDie came in fourth with 4.4 million visitors, followed by CollegeHumor with 4.0 million and FailBlog.org with 3.2 million, both up 16 percent.
Top 50 Properties
Google Sites ranked as the #1 property in October with 180.8 million visitors, followed by Yahoo! Sites with 179.6 million and Microsoft Sites with 170.6 million. Facebook.com ranked #4 with 151.1 million visitors, the first time it has surpassed the 150 million visitor threshold. WordPress climbed 6 positions in the ranking to #33 with 31.0 million visitors, while LinkedIn.com grabbed a spot in the top 50 with 25.2 million visitors.
Top 50 Ad Focus Ranking
Google Ad Network led the October Ad Focus ranking with a reach of 93.4 percent of Americans online, followed by Yahoo! Network Plus with an 86.3-percent reach and AOL Advertising with 86.2 percent.
A Note about comScore's Ad Focus Ranking: Beginning this month with the publishing of October data, the Ad Focus Ranking will exclude custom entities reportable by comScore.
Table 1 |
|||||
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) October 2010 vs. September 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
|||||
Total Unique Visitors (000) |
|||||
Sep-10 |
Oct-10 |
% Change |
Rank by Unique Visitors |
||
Total Internet : Total Audience |
212,874 |
212,788 |
0 |
N/A |
|
PartyCity.com |
2,812 |
6,380 |
127 |
231 |
|
AVG Technologies |
5,630 |
11,811 |
110 |
136 |
|
McDonald's |
3,413 |
6,510 |
91 |
223 |
|
The Mozilla Organization |
20,588 |
28,808 |
40 |
38 |
|
Liberty Media Holding Corporation |
11,205 |
14,933 |
33 |
102 |
|
Toysrus Sites |
6,898 |
8,651 |
25 |
183 |
|
WildTangent Media |
15,125 |
18,761 |
24 |
74 |
|
ChaCha.com |
9,994 |
12,364 |
24 |
127 |
|
Meredith Women's Network |
9,670 |
11,883 |
23 |
133 |
|
FrostWire |
7,141 |
8,746 |
22 |
178 |
|
*Ranking based on the top 250 properties in October 2010. Excludes entities whose growth was primarily due to implementation of Media Metrix 360 unified digital audience measurement. |
|||||
Table 2 |
||||
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) October 2010 vs. September 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||
Total Unique Visitors (000) |
||||
Sep-10 |
Oct-10 |
% Change |
||
Total Internet : Total Audience |
212,874 |
212,788 |
0 |
|
Gambling – Online Gambling |
14,957 |
31,967 |
114 |
|
Entertainment – Humor |
48,696 |
60,743 |
25 |
|
Retail – Computer Software |
35,800 |
41,255 |
15 |
|
Services – e-cards |
16,229 |
18,622 |
15 |
|
Retail – Flowers/Gifts/Greetings |
27,720 |
31,469 |
14 |
|
Entertainment – Movies |
87,440 |
98,583 |
13 |
|
News/Information – Politics |
24,370 |
27,367 |
12 |
|
Retail – Toys |
17,888 |
19,962 |
12 |
|
Services – Photos |
128,372 |
143,165 |
12 |
|
Travel – Ground/Cruise |
12,263 |
13,597 |
11 |
|
Table 3 |
|||||||
comScore Top 50 Properties (U.S.) October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
|||||||
Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
||
Total Internet : Total Audience |
212,788 |
||||||
1 |
Google Sites |
180,839 |
26 |
Weather Channel, The |
37,703 |
||
2 |
Yahoo! Sites |
179,626 |
27 |
Federated Media Publishing |
36,819 |
||
3 |
Microsoft Sites |
170,561 |
28 |
YellowBook Network |
36,572 |
||
4 |
FACEBOOK.COM |
151,126 |
29 |
Adobe Sites |
36,077 |
||
5 |
AOL, Inc. |
110,026 |
30 |
Wal-Mart |
35,963 |
||
6 |
Ask Network |
90,039 |
31 |
Break Media Network |
34,297 |
||
7 |
Turner Digital |
84,383 |
32 |
iVillage.com: The Womens Network |
33,819 |
||
8 |
Glam Media |
83,840 |
33 |
WordPress |
30,975 |
||
9 |
CBS Interactive |
82,635 |
34 |
WeatherBug Property |
30,076 |
||
10 |
Viacom Digital |
81,610 |
35 |
AT&T Interactive Network |
29,894 |
||
11 |
Amazon Sites |
80,330 |
36 |
Disney Online |
29,148 |
||
12 |
Wikimedia Foundation Sites |
79,635 |
37 |
Superpages.com Network |
28,958 |
||
13 |
New York Times Digital |
75,547 |
38 |
The Mozilla Organization |
28,808 |
||
14 |
Fox Interactive Media |
74,312 |
39 |
Tribune Interactive |
28,760 |
||
15 |
Apple Inc. |
71,839 |
40 |
Target Corporation |
27,569 |
||
16 |
eBay |
67,119 |
41 |
Everyday Health |
27,478 |
||
17 |
Demand Media |
62,727 |
42 |
Verizon Communications Corporation |
26,699 |
||
18 |
VEVO |
55,129 |
43 |
Alloy Digital Network |
26,332 |
||
19 |
craigslist, inc. |
51,349 |
44 |
NBC Universal |
26,306 |
||
20 |
Answers.com Sites |
50,471 |
45 |
LINKEDIN.COM |
25,181 |
||
21 |
Comcast Corporation |
45,925 |
46 |
TWITTER.COM |
25,125 |
||
22 |
ESPN |
42,744 |
47 |
Photobucket.com LLC |
25,065 |
||
23 |
Technorati Media |
41,162 |
48 |
The Washington Post Company |
24,889 |
||
24 |
NetShelter Technology Media |
40,994 |
49 |
Conde Nast Digital |
24,716 |
||
25 |
Gannett Sites |
38,142 |
50 |
NFL Internet Group |
24,690 |
||
Table 4 |
|||||||||
comScore Ad Focus Ranking (U.S.) October 2010 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
|||||||||
Rank |
Property |
Unique Visitors (000) |
% Reach |
Rank |
Property |
Unique Visitors (000) |
% Reach |
||
Total Internet : Total Audience |
212,788 |
100.0 |
|||||||
1 |
Google Ad Network** |
198,824 |
93.4 |
26 |
Adify** |
110,756 |
52.1 |
||
2 |
Yahoo! Network Plus** |
183,656 |
86.3 |
27 |
ContextWeb** |
110,598 |
52.0 |
||
3 |
AOL Advertising** |
183,487 |
86.2 |
28 |
Undertone Networks** |
110,554 |
52.0 |
||
4 |
Yahoo! Sites |
179,626 |
84.4 |
29 |
AOL, Inc. |
110,026 |
51.7 |
||
5 |
173,302 |
81.4 |
30 |
AdBlade Network** |
102,141 |
48.0 |
|||
6 |
ValueClick Networks** |
169,538 |
79.7 |
31 |
Kontera** |
91,087 |
42.8 |
||
7 |
Turn Media Platform** |
166,122 |
78.1 |
32 |
Ask Network |
90,039 |
42.3 |
||
8 |
24/7 Real Media** |
164,160 |
77.1 |
33 |
Bing |
86,929 |
40.9 |
||
9 |
AdBrite** |
157,319 |
73.9 |
34 |
ShareThis |
85,896 |
40.4 |
||
10 |
Collective Display** |
155,820 |
73.2 |
35 |
Lotame Solutions** |
84,174 |
39.6 |
||
11 |
Specific Media** |
153,137 |
72.0 |
36 |
Glam Media |
83,840 |
39.4 |
||
12 |
FACEBOOK.COM |
151,126 |
71.0 |
37 |
VideoEgg** |
79,568 |
37.4 |
||
13 |
Microsoft Media Network US** |
150,822 |
70.9 |
38 |
Windows Live |
77,968 |
36.6 |
||
14 |
interclick** |
144,170 |
67.8 |
39 |
Monster Career Ad Network (CAN)** |
71,525 |
33.6 |
||
15 |
AudienceScience** |
142,853 |
67.1 |
40 |
RMM (formerly Red McCombs Media)** |
71,000 |
33.4 |
||
16 |
Traffic Marketplace** |
142,777 |
67.1 |
41 |
MediaWhiz** |
68,887 |
32.4 |
||
17 |
Tribal Fusion** |
141,976 |
66.7 |
42 |
Technorati Media** |
68,166 |
32.0 |
||
18 |
FOX Audience Network** |
137,119 |
64.4 |
43 |
Meebo |
66,804 |
31.4 |
||
19 |
Adconion Media Group** |
136,858 |
64.3 |
44 |
AMAZON.COM |
64,714 |
30.4 |
||
20 |
Vibrant Media** |
136,073 |
63.9 |
45 |
Demand Media |
62,727 |
29.5 |
||
21 |
Burst Media** |
135,692 |
63.8 |
46 |
Dedicated Media** |
61,111 |
28.7 |
||
22 |
Casale Media - MediaNet** |
131,583 |
61.8 |
47 |
MTV Networks Music |
54,826 |
25.8 |
||
23 |
MSN |
124,695 |
58.6 |
48 |
Ybrant - Oridian - ADdynamix Network** |
48,431 |
22.8 |
||
24 |
YOUTUBE.COM* |
116,873 |
54.9 |
49 |
MYSPACE.COM* |
47,361 |
22.3 |
||
25 |
CPX Interactive** |
111,939 |
52.6 |
50 |
About |
45,573 |
21.4 |
||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! Sites was seen by 84.4 percent of the 213 million Internet users in October. * Entity has assigned some portion of traffic to other syndicated entities. ** Denotes an advertising network. |
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About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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