comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2011
Online Gambling Sites Collect Web Traffic Winnings
Students and Teachers Kick Off the New School Year at Education Sites
RESTON, Va., Oct. 20, 2011 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2011 based on data from the comScore Media Metrix service. Online Gambling sites witnessed the strongest lift in traffic in September with sports betting front-and-center as the NFL season kicked off. The new school year also swung into gear in September, which encouraged students and teachers to visit Education Information and Resource sites.
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"In September, Americans browsed a variety of web content, with Online Gambling, Education and Political News sites ranking at the top of our fastest-growing categories list," said Jeff Hackett, executive vice president of comScore. "Fall television lineups also premiered in September, earning ABC Television and TV Guide Online Network spots on the list of top-gaining properties, along with NFL Internet Group and ESPN as the long-awaited NFL season began."
Americans All-In For Online Gambling
Online Gambling sites represented the fastest growing category in September, up 13 percent to 9.7 million visitors. PokerStars ranked first in the category with 1.1 million visitors (up 11 percent), followed by UPickEm.net with 993,000 (up 36 percent), FullTiltPoker with 753,000, SimSlots, Inc. with 655,000 (up 5 percent) and Wooga.com with 520,000 (up 85 percent).
Classes Resume at Education Sites
Education Information sites saw increased pickup in September, growing 12 percent to 82.7 million visitors. Pearson Education ranked as the category leader with 22.3 million visitors (up 43 percent), while HotChalk drew17.2 million visitors (up 27 percent), earning both a spot on the top-gaining properties list. About.com Education attracted 9.5 million visitors (up 49 percent), followed by ClassesUSA.com with 6.4 million and Coolmath.com Inc with 5.5 million (up 47 percent).
Political News Buzzes Online
Interest in Political News sites spiked in September between President Obama's jobs plan announcement and the heating up of the Republican presidential primary battled. The category rose 12 percent to 35.4 million visitors. HuffPost Politics ranked #1 in the category with 9.9 million visitors (up 8 percent), while CNN Politics drew 8.1 million (up 11 percent). Politico.com ranked third with 4.8 million visitors (up 8 percent), followed by RealClearPolitics.com with 2.5 million (up 15 percent), The Economist Group with 2.5 million (up 4 percent) and BarackObama.com with 1.6 million.
Top 50 Properties
Google Sites ranked as the #1 property in September with 184.6 million visitors, followed by Yahoo! Sites with 177.1 million and Microsoft Sites with 176.9 million. ESPN, Technorati Media and NBC Universal each jumped 4 positions, to rank at #20, #26 and #41, respectively. NFL Internet Group was a newcomer to the list this month at #40 as the season commenced in September.
Top 50 Ad Focus Ranking
Google Ad Network led the September Ad Focus ranking with a reach of 92.8 percent of Americans online, followed by Yahoo! Network Plus (86.1 percent) and AOL Advertising (84.8 percent). AT&T AdWorks maintained its position at #4 with an 82.6-percent reach, while ValueClick Networks rounded out the top five at 81.6-percent.
Table 1 |
|||||
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) September 2011 vs. August 2011 Source: comScore Media Metrix |
|||||
Total Unique Visitors (000) |
|||||
Aug-11 |
Sep-11 |
% Change |
Rank by Unique Visitors |
||
Total Internet : Total Audience |
216,006 |
218,536 |
1 |
N/A |
|
ABC Television |
6,962 |
10,736 |
54 |
153 |
|
Pearson Education |
15,552 |
22,288 |
43 |
63 |
|
Encyclopaedia Britannica |
9,810 |
12,976 |
32 |
127 |
|
FedEx |
14,610 |
19,322 |
32 |
86 |
|
PBS |
10,161 |
13,393 |
32 |
124 |
|
NFL Internet Group |
21,474 |
28,197 |
31 |
40 |
|
BuzzFeed.com |
5,058 |
6,556 |
30 |
237 |
|
TV Guide Online Network |
7,198 |
9,186 |
28 |
176 |
|
HotChalk |
13,584 |
17,199 |
27 |
99 |
|
ESPN |
41,624 |
52,198 |
25 |
20 |
|
*Ranking based on the top 250 properties in September 2011. Excludes entities whose growth was primarily due to tagging through unified digital audience measurement. |
|
Table 2 |
||||
comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (U.S.) September 2011 vs. August 2011 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
||||
Total Unique Visitors (000) |
||||
Aug-11 |
Sep-11 |
% Change |
||
Total Internet : Total Audience |
216,006 |
218,536 |
1 |
|
Gambling – Online Gambling |
8,608 |
9,736 |
13 |
|
Education – Information |
73,730 |
82,670 |
12 |
|
News/Information – Politics |
31,675 |
35,394 |
12 |
|
Retail – Flowers/Gifts/Greetings |
21,817 |
24,290 |
11 |
|
Directories/Resources – Shipping |
32,361 |
35,785 |
11 |
|
Automotive – Manufacturer |
22,625 |
24,839 |
10 |
|
Health – Pharmacy |
5,438 |
5,943 |
9 |
|
Retail – Computer Software |
38,144 |
40,435 |
6 |
|
Community – Beauty/Fashion/Style |
62,757 |
66,505 |
6 |
|
Services – Web Hosting |
42,177 |
44,508 |
6 |
|
Table 3 |
|||||||
comScore Top 50 Properties (U.S.) |
|||||||
Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
||
Total Internet : Total Audience |
218,536 |
||||||
1 |
Google Sites |
184,582 |
26 |
Technorati Media |
39,563 |
||
2 |
Yahoo! Sites |
177,123 |
27 |
Wal-Mart |
38,255 |
||
3 |
Microsoft Sites |
176,856 |
28 |
Adobe Sites |
37,261 |
||
4 |
Facebook.com |
163,021 |
29 |
NetShelter Technology Media |
36,359 |
||
5 |
AOL, Inc. |
105,861 |
30 |
LinkedIn.com |
35,842 |
||
6 |
Amazon Sites |
103,709 |
31 |
AT&T Interactive Network |
35,582 |
||
7 |
Ask Network |
91,994 |
32 |
Tribune Interactive |
34,288 |
||
8 |
Turner Digital |
89,981 |
33 |
Twitter.com |
32,310 |
||
9 |
Glam Media |
88,303 |
34 |
Yelp.com |
31,975 |
||
10 |
Wikimedia Foundation Sites |
83,836 |
35 |
Myspace |
30,554 |
||
11 |
CBS Interactive |
83,463 |
36 |
Disney Online |
30,537 |
||
12 |
Viacom Digital |
79,558 |
37 |
Superpages.com Network |
29,900 |
||
13 |
eBay |
73,830 |
38 |
iVillage.com: The Womens Network |
29,866 |
||
14 |
New York Times Digital |
72,849 |
39 |
Everyday Health |
28,569 |
||
15 |
Apple Inc. |
72,685 |
40 |
NFL Internet Group |
28,197 |
||
16 |
VEVO |
62,183 |
41 |
NBC Universal |
27,984 |
||
17 |
Weather Channel, The |
61,751 |
42 |
Netflix.com |
27,983 |
||
18 |
Demand Media |
59,624 |
43 |
Break Media |
27,675 |
||
19 |
craigslist, inc. |
54,152 |
44 |
WebMD Health |
27,238 |
||
20 |
ESPN |
52,198 |
45 |
Target Corporation |
25,728 |
||
21 |
WordPress |
48,475 |
46 |
Fox News Digital |
25,610 |
||
22 |
Comcast Corporation |
48,256 |
47 |
Internet Brands, Inc. |
25,601 |
||
23 |
Answers.com Sites |
46,587 |
48 |
Verizon Communications Corporation |
25,043 |
||
24 |
Federated Media Publishing |
44,176 |
49 |
The Washington Post Company |
24,669 |
||
25 |
Gannett Sites |
42,968 |
50 |
Discovery Digital Media Sites |
24,282 |
||
Table 4 |
|||||||||
comScore Ad Focus Ranking (U.S.) |
|||||||||
Rank |
Property |
Unique Visitors (000) |
% Reach |
Rank |
Property |
Unique Visitors (000) |
% Reach |
||
Total Internet : Total Audience |
218,536 |
100.0 |
|||||||
1 |
Google Ad Network** |
202,775 |
92.8 |
26 |
MSN |
123,996 |
56.7 |
||
2 |
Yahoo! Network Plus** |
188,053 |
86.1 |
27 |
ContextWeb** |
121,243 |
55.5 |
||
3 |
AOL Advertising** |
185,248 |
84.8 |
28 |
Undertone** |
109,001 |
49.9 |
||
4 |
AT&T AdWorks** |
180,473 |
82.6 |
29 |
CPX Interactive** |
108,572 |
49.7 |
||
5 |
ValueClick Networks** |
178,289 |
81.6 |
30 |
AdBlade Network** |
108,566 |
49.7 |
||
6 |
24/7 Real Media Global Web Alliance** |
177,430 |
81.2 |
31 |
AOL, Inc. |
105,861 |
48.4 |
||
7 |
Yahoo! Sites |
177,123 |
81.1 |
32 |
Bing |
100,644 |
46.1 |
||
8 |
175,574 |
80.3 |
33 |
Meebo |
92,859 |
42.5 |
|||
9 |
Specific Media** |
174,991 |
80.1 |
34 |
Brand.net Network** |
92,382 |
42.3 |
||
10 |
ShareThis |
169,571 |
77.6 |
35 |
Ask Network |
91,994 |
42.1 |
||
11 |
Tribal Fusion** |
166,092 |
76.0 |
36 |
Glam Media |
88,303 |
40.4 |
||
12 |
Facebook.com |
163,021 |
74.6 |
37 |
Kontera** |
85,973 |
39.3 |
||
13 |
Collective Display** |
162,497 |
74.4 |
38 |
WIKIPEDIA.ORG |
83,505 |
38.2 |
||
14 |
AdBrite** |
158,088 |
72.3 |
39 |
Windows Live |
81,488 |
37.3 |
||
15 |
Casale Media - MediaNet** |
157,008 |
71.8 |
40 |
Amazon.com* |
79,016 |
36.2 |
||
16 |
interclick** |
150,591 |
68.9 |
41 |
Monster Career Ad Network (CAN)** |
69,279 |
31.7 |
||
17 |
Burst Media** |
149,882 |
68.6 |
42 |
Technorati Media** |
64,525 |
29.5 |
||
18 |
AudienceScience** |
146,241 |
66.9 |
43 |
Weather Channel, The |
61,751 |
28.3 |
||
19 |
Microsoft Media Network US** |
145,454 |
66.6 |
44 |
Dedicated Media** |
61,696 |
28.2 |
||
20 |
Cox Digital Solutions - Network** |
145,369 |
66.5 |
45 |
Demand Media |
59,624 |
27.3 |
||
21 |
FOX Audience Network** |
141,649 |
64.8 |
46 |
MTV Networks Music |
55,981 |
25.6 |
||
22 |
Traffic Marketplace** |
141,180 |
64.6 |
47 |
ESPN |
52,198 |
23.9 |
||
23 |
Vibrant Media** |
134,518 |
61.6 |
48 |
Redux Media Network** |
49,229 |
22.5 |
||
24 |
Adconion Media Group** |
128,342 |
58.7 |
49 |
RMM (formerly Red McCombs Media)** |
46,238 |
21.2 |
||
25 |
YouTube.com* |
125,092 |
57.2 |
50 |
About |
46,150 |
21.1 |
||
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 81.1 percent of the 218 million Internet users in September. |
|
* Entity has assigned some portion of traffic to other syndicated entities. |
|
** Denotes an advertising network. |
|
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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