comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2013
New School Year Boosts Traffic at Education and Retail Sites
Political News Sites Spike as Deadline Approached for Government Shutdown
RESTON, Va., Oct. 21, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. web activity at the top online properties for September 2013 based on data from the comScore Media Metrix service. Schools were officially back in session in September, causing traffic to jump at Education and Retail sites. Major news developments around the impending U.S. government shutdown had Americans visiting the Political News category for the latest coverage.
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Table 1
| comScore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) September 2013 vs. August 2013 Total U.S. – Home, Work and University Locations Source: comScore Media Metrix |
|||
| Total Unique Visitors (000) |
|||
| Aug-13 |
Sep-13 |
% Change |
|
| Total Internet : Total Audience |
225,257 |
225,271 |
0 |
| Family & Youth – Education |
37,539 |
48,339 |
29 |
| Career Services & Development – Training and Education |
12,753 |
14,669 |
15 |
| Retail – Computer Software |
57,317 |
64,334 |
12 |
| News/Information – Politics |
44,134 |
48,936 |
11 |
| Education – Information |
67,395 |
74,724 |
11 |
| Lifestyles – Religion/Spirituality |
31,654 |
34,492 |
9 |
| Retail – Flowers/Gifts/Greetings |
16,694 |
18,149 |
9 |
| Retail – Computer Hardware |
62,007 |
67,176 |
8 |
| Automotive – Manufacturer |
26,773 |
28,156 |
5 |
| Gambling – Online Gambling |
13,978 |
14,628 |
5 |
Table 2
| comScore Top 50 Properties (Desktop Only) Total U.S. – Home, Work and University Locations |
||||||
| Rank |
Property |
Unique Visitors (000) |
Rank |
Property |
Unique Visitors (000) |
|
| Total Internet : Total Audience |
225,271 |
|||||
| 1 |
Yahoo! Sites |
197,774 |
26 |
TWITTER.COM |
38,303 |
|
| 2 |
Google Sites |
191,448 |
27 |
YELP.COM |
37,734 |
|
| 3 |
Microsoft Sites |
170,549 |
28 |
Hearst Corporation |
37,628 |
|
| 4 |
|
142,248 |
29 |
Federated Media Publishing |
37,387 |
|
| 5 |
AOL, Inc. |
112,454 |
30 |
TUMBLR.COM* |
36,019 |
|
| 6 |
Amazon Sites |
110,863 |
31 |
WebMD Health |
34,325 |
|
| 7 |
Glam Media |
89,075 |
32 |
Adobe Sites |
33,663 |
|
| 8 |
Wikimedia Foundation Sites |
84,659 |
33 |
YP Local Media Network |
33,492 |
|
| 9 |
CBS Interactive |
80,739 |
34 |
AVG Technologies |
32,934 |
|
| 10 |
Apple Inc. |
77,732 |
35 |
New York Times Digital |
32,234 |
|
| 11 |
Turner Digital |
77,016 |
36 |
WORDPRESS.COM* |
32,174 |
|
| 12 |
Ask Network |
70,943 |
37 |
Meredith Digital |
29,251 |
|
| 13 |
eBay |
68,971 |
38 |
NETFLIX.COM |
29,243 |
|
| 14 |
Comcast NBCUniversal |
59,830 |
39 |
Fox News Digital Network |
28,861 |
|
| 15 |
About |
59,323 |
40 |
Everyday Health |
28,524 |
|
| 16 |
VEVO |
56,642 |
41 |
Time Warner (Excl. Turner/WB) |
28,295 |
|
| 17 |
Gannett Sites |
54,987 |
42 |
Conde Nast Digital |
28,246 |
|
| 18 |
Demand Media |
52,899 |
43 |
T365 - Tribune |
28,064 |
|
| 19 |
Weather Company, The |
52,164 |
44 |
NFL Internet Group |
27,832 |
|
| 20 |
|
52,160 |
45 |
IDG Network |
26,941 |
|
| 21 |
craigslist, inc. |
46,850 |
46 |
AT&T, Inc. |
26,426 |
|
| 22 |
ESPN |
45,397 |
47 |
NetShelter Technology Media |
26,179 |
|
| 23 |
Answers.com Sites |
45,383 |
48 |
Gawker Media |
25,932 |
|
| 24 |
Viacom Digital |
41,743 |
49 |
Disney Online |
25,186 |
|
| 25 |
Wal-Mart |
38,558 |
50 |
PINTEREST.COM |
24,892 |
|
Table 3
| comScore Ad Focus Rankings (Desktop Only) |
||||||||||
| Top 30 Syndicated Ad Focus Entities |
Top 20 Ad Networks/Buy Side Networks |
|||||||||
| Rank |
Property |
Unique Visitors (000) |
% Reach |
Rank |
Property |
Unique Visitors (000) |
% Reach |
|||
| Total Internet : Total Audience |
225,271 |
100.0 |
||||||||
| 1 |
Yahoo! Sites |
197,774 |
87.8 |
1 |
Google Ad Network** |
212,344 |
94.3 |
|||
| 2 |
ShareThis |
192,744 |
85.6 |
2 |
Advertising.com** |
204,804 |
90.9 |
|||
| 3 |
|
181,834 |
80.7 |
3 |
AT&T AdWorks** |
192,250 |
85.3 |
|||
| 4 |
Outbrain |
163,028 |
72.4 |
4 |
Real Media Group - 24/7 Access** |
188,097 |
83.5 |
|||
| 5 |
FACEBOOK.COM |
139,909 |
62.1 |
5 |
Casale Media - MediaNet** |
181,867 |
80.7 |
|||
| 6 |
YOUTUBE.COM* |
132,131 |
58.7 |
6 |
Criteo** |
178,425 |
79.2 |
|||
| 7 |
AOL, Inc. |
112,454 |
49.9 |
7 |
ValueClick Networks** |
177,967 |
79.0 |
|||
| 8 |
MSN |
107,349 |
47.7 |
8 |
Genome from Yahoo!** |
176,986 |
78.6 |
|||
| 9 |
AMAZON.COM* |
91,537 |
40.6 |
9 |
Microsoft Media Network US** |
175,726 |
78.0 |
|||
| 10 |
Glam Media |
89,075 |
39.5 |
10 |
RadiumOne** |
173,340 |
76.9 |
|||
| 11 |
Bing |
86,959 |
38.6 |
11 |
Collective Display** |
170,516 |
75.7 |
|||
| 12 |
Ask Network |
70,943 |
31.5 |
12 |
Burst Media** |
167,806 |
74.5 |
|||
| 13 |
Windows Live |
63,890 |
28.4 |
13 |
Cox Digital Solutions - Network** |
162,358 |
72.1 |
|||
| 14 |
About |
59,323 |
26.3 |
14 |
Exponential - Tribal Fusion** |
160,022 |
71.0 |
|||
| 15 |
Blogger |
58,736 |
26.1 |
15 |
Federated Media Publisher Network** |
151,671 |
67.3 |
|||
| 16 |
Gannett Sites |
54,987 |
24.4 |
16 |
Specific Media** |
151,324 |
67.2 |
|||
| 17 |
Demand Media |
52,899 |
23.5 |
17 |
Rocket Fuel** |
130,013 |
57.7 |
|||
| 18 |
|
52,160 |
23.2 |
18 |
Adconion Media Group** |
125,975 |
55.9 |
|||
| 19 |
APPLE.COM |
48,781 |
21.7 |
19 |
AudienceScience** |
122,636 |
54.4 |
|||
| 20 |
Weather Channel, The |
47,202 |
21.0 |
20 |
Undertone** |
120,960 |
53.7 |
|||
| 21 |
RockYou |
45,993 |
20.4 |
|||||||
| 22 |
ESPN |
45,397 |
20.2 |
Top DSP/SSP/Ad Exchange Entities |
||||||
| 23 |
Answers.com Sites |
45,383 |
20.1 |
1 |
Rubicon Project REVV Platform** |
215,369 |
95.6 |
|||
| 24 |
CNN |
42,747 |
19.0 |
2 |
Fulcrum5** |
181,091 |
80.4 |
|||
| 25 |
CBS News |
40,451 |
18.0 |
3 |
engage:BDR** |
121,236 |
53.8 |
|||
| 26 |
TWITTER.COM |
38,303 |
17.0 |
|||||||
| 27 |
YELP.COM |
37,734 |
16.8 |
|||||||
| 28 |
IMDb |
37,664 |
16.7 |
|||||||
| 29 |
5min Media Platform |
37,537 |
16.7 |
|||||||
| 30 |
Federated Media Publishing |
37,387 |
16.6 |
|||||||
| Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September. |
||||||||||
About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
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